Broadband ISP TalkTalk Tries to Entice UK Customers with 900Mbps for £30
Internet provider TalkTalk has today continued their efforts to boost the take-up of their home broadband services by launching their self-proclaimed “lowest ever price” on a 900Mbps full fibre (FTTP) package, which drops it from £38 to £30 per month on a 24-month minimum term for new subscribers.
The package also includes a wireless router, free installation, built-in HomeSafe online security (inc. features like KidSafe, scam site filtering, and protection from malicious content). But as usual it’s worth noting that customers will be subject to the provider’s mid-contract price hikes policy, which raises the monthly price by £3 every April (i.e. £33 from April 2026 and then £36 from April 2027).
So far as we can tell, the £30 offer appears to be available regardless of whether you’re covered by their CityFibre or Openreach based networks, although TalkTalk hasn’t said how long they’ll keep offering the package at this price point to new customers.
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Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Or Freedom Fibre for that matter? They have been their anchor tenant.
Interesting they are applying a £3 a month increase each year,rather than the £4 a month which looked to be becoming the standard increase from 2026.
I am just moved from Vodafone to EE I have been with TalkTalk. After being with Vodafone I think if you have this cheap you genuinely get crap router. But If you’re with a premium provider, you generally get a good quality router. That’s my opinion anyway.
What do you call a crap router and a good router? I was with Plusnet for 9 years, a budget ISP and the router they gave out was okay, it was based on BT ones, in fact I think it was better than the BT ones as it did not have all the crap installed that BT routers have.
For the majority of people, as long as they can get their broadband, have Wi-Fi that can reach around the house, then they really don’t care about the router as it normally sits on a shelf and is ignored until it, something goes wrong with it.
Granted, Zzoomm router was not great, but I do know people who are using it, and it is fine, I use my own. Zzoomm have new ones now, not sure what they are like.
If you are someone who mucks around with networks and do Vlans and stuff like that, then yes, you will want a router that offers this, then you would normally buy your own router.
It is fine saying you pay a premium and may get a premium router, but why pay for something you don’t need? Like people paying silly amounts of money per month on a phone contract for a top-notch phone, that they never use to its full potential
As for pricing, it may sound great at first, but the price increasing over the 24 months don’t make it such a good deal
I’ve been with Talktalk since it very first came into being.
Sure I’ve had the rare issue and am first to admit that it’s not always been easy to get the rare issues sorted, but other services aren’t much different.
I’m on their fttp and use their Eero router on 500mgb which has been very good.
I’m also still using Talktalk for my landline which is still copper as I’m reluctant to move over to digital and I also pay a few pounds for their International boost which is great for calling our daughter in New Zealand, brother in law in Texas, another brother in law in Spain and grandson in Australia.
Why would I want to change.
Better the devil you know.
Oh and I also have negotiated a no price increase agreement.
There is sort of a relationship between the price of the broadband package and the quality of the router – but the TalkTalk routers are generally pretty good. They previously supplied Amazon eero routers, and now supply the TalkTalk Wi-Fi Hub 3, all of which are pretty good (all Wi-Fi 6). They aren’t Wi-Fi 7 of course, but not many customers have Wi-Fi 7 devices yet. Plusnet still supply Wi-Fi 5 routers for example.
@Colin Watson, with so many ways these days to contact people in other countries, why use a phone?
I used to chat with my cousin in the U.s using phones, but now there are other ways that cost nothing.At the end of the day, it is up to you. The only reason I used to stick with a landline number was because of my Dad, which is why I went for VoIP when I changed to a wireless broadband, but now he has gone, I have no need for landline, still go the VoIP, but only because it is not costing me anything.
Some dont really care if the ISP provide a crap router. I was with Virgin Mediav5+ years and used my own cheap £100 router. Now with Sky and also using the same router as access point with the Sky router Wi-Fi switched off.
£30 is a decent if your limited to Openreach FTTP.
Info is slightly wrong. Existing subscribers can also get this. Just signed up myself. Had 6 months left on contract.
Youfibre, My ISP, charges me £29.99 for 1gbps broadband.
That is good, Zzoomm does it for £32 at the moment, £48 normally, but people need to be in a place where those services are available. Talk Talk is available to more people, not that I like Talk talk and would not touch them with a bargepole
Wow… that is tempting to me, however, I have just taken out another 12 month contract with Aquiss who have been excellent for the past 3 years.
Now TalkTalk maybe as reliable and fast as Aquiss, but I get nervous being tied in to a 24 month contract.
Oh well.
Nobody needs 900 meg lol
True, I need more.
From other side, OR network offer upload only 120 Mb/s max.
That’s why, I will move away for good from them as soon Netomnia or Cityfibre will arrive.
The majority don’t need 900, there may be some households that will make use of it.
The problem ISPs are playing on the, you need faster and people believe them. Same with mobile phone networks.
True – but everyone thinks they do. Soon they’ll all think they need 8Gbps, and then 25Gbps, just in case they have hundreds of kids all watching 4k streams at once. We’re a family of 3 internet junkies and perfectly happy on our shiny new 160/30 FTTP service. We even have an old-skool 1TB usage cap, but we’ve never hit it! One day we’ll notch up to the 330/50 service, but I can’t envisage why we’d need 900/1000 any time soon…
Comments like this just feel like rage bait.
It should be obvious that how much or little a person/household benefits depends entirely on specific circumstances.
True, very few people need 900 Mbps, but very few people need sports cars either, you are limited to 70 mph the same as the Fiat 500 cars of the world, but that doesn’t stop people wanting and buying sports cars. Lots of people buy 900 Mbps broadband, so TalkTalk are catering to those needs.
well i have a 2gig line,, who needs to go out when u can stay home and make more money 🙂
its the same price as 500mb, so a no brainer to get nearly double the speed for no extra cost
@A Stevens, This is the thing, they will sell it to people who think they need it and then put the prices up and people then think they can’t do without it. The other thing is, they put the price of the faster speed just slightly below the lower speeds to get people to think, oh well it is only a couple of quid more per month. I know, I am in the same trap. I went for 500Mb/s as at the time it was cheaper than 150. Thinking I would drop to a lower speed at the end of my contract. Last year it worked out a couple of quid more to stay with 500, they upped the 150 to 200, this year they gave me an offer, and it is just £2.50 more. If I had to pay full price, I may have dropped to 200, a fiver difference a month is a fiver difference, which is what the normal price difference is.
@Paul, I don’t get why people buy sports cars either, my brother had one for a while, I think he was going back to his younger days :). Some people it is to show off I think, not easy to show off having high speed broadband.
Saying that, I did chat to someone a few weeks ago who was showing off about having 2Gb/s, I said, yep I can get that, but have no need for it, what do you use it for? After they told me, I said, what is the point in having it, their response was, because I can. Some people have more money than sense. Do you know the worse thing? Chatting to him, I worked out that none, not one of the devices he have will ever use that speed and there is only two people in the house.
@graham, I agree, if it is the same price or lower, then fine, just keep an eye on what happens after the contract.
Shocking. I have been with TalkTalk since day one (11th April 2006) and pay £38 per month for 500Mb/s. Absolutely no recognition for loyal customers. They might even experience a net loss of customers as individuals like me say, enough is enough, and simply move elsewhere for a ‘new customer’ deal.
I’m currently paying £29.99pm for 900M on city fibre.
And TOOB offered me £23pm so they are certainly not the cheapest. Also both of those options don’t have in contract price increases..
if u can get it as they cover around 4m ( last i read ) premises, out of around 33m premises
Talktalk load of rubbish the worst broadband provider on the market, where i live in South yorkshire the highest speed we can get is 54mbps download 13mbps upload
Central London sir. Can barely get 50mb download and less than 10 upload. Talktalk straight up garbage
They used to be awful, certainly in the ADSL days, and talking to their customer service was like running through treacle. I talked to them on behalf of so many people in the day.
I think things improved with FTTC, but still had a few people I know have problems with them, mainly slow speeds. The only person I know that are with Talk Talk these days is my brother who was moved from Shell, and while customer service is still not great, reliability have been fine.
I still would not touch them with a bargepole, I don’t know who I would go with if I had to give up my Altnet, they are all much the same these days apart from price, none of them have good customer service.
Any one thinking about joining talk talk I would tell you don’t do it they are a dreadful company
I’m curious, that is surely less than the cost of Openreach’s own pricing for that tier? And with free installation and router that is costing them. They will claw back some margin with the price increases, yes, but that is still a super tempting offer.
Something tells me they need customers on the books regardless of cost which will probably make a sale more appealing because that’s going to happen one way or another
> I’m curious, that is surely less than the cost of Openreach’s own pricing for that tier?
1000/115 rental at wholesale is as low as £20.18+VAT per month under the Equinox 2 pricing:
https://www.openreach.com/content/dam/openreach/openreach-dam-files/documents/Equinox-Pricing-01-APRIL-25-V02-online.pdf
This depends on Talktalk reaching an ARPU target, so they have a strong incentive to increase the proportion of users on the higher-bandwidth products.
Of course, Talktalk still have to pay fixed costs like cablelinks, backhaul, and Internet transit; one-off costs like the activation fee and router; plus billing and non-existent customer service. But since the customer is locked into a contract, and the price rises to £36, it’s likely all covered.
It’s like buying a bottle of milk. & half way through M&S want to charge you again. Absolute joke these price rises.
What a silly statement and analogy. It’s nothing like that.
TalkTalk are providing you with a two year service, and during those two years, they will inevitably see their costs go up due to inflation etc, so this mid-contract price rise is to offset that. They will offer contracts with no mid-contract price rise, but you are paying a higher monthly cost from day 1 to offset that. Those no-mid-contract-price-rises contracts generally work out more expensive in the long run.
If you bought a pint of milk from M&S and expected them to store the milk in their fridges for two years and feed you a teaspoon per week, that might sort of be a comparable analogy.
Better than their offer for existing customers, a mid 24 month (pretend FTTC)fibre 65 contact upgrade “from” price.
“Your upgrade window’s open – dive in
Speed up your Wi-Fi from £39.95 per month. No more lag. No more limits.
Let’s go, before the offer expires.
Increasing to £42.95 from April 2026,
then to £45.95 from April 2027.
24 month contract”
Common marketing tactic. Try to gain customers with a low initial price then hife it up
mid contract price rises are the norm now, but its refreshing that they are so upfront about it.
They are legally required to tell you.
There should be no price hikes during the contract how many times has the copper line been payed for plus maintenance etc now we have fibre what’s there to maintain it’s not as if the rats are chewing up the fibre cables everywhere every time, asfor the speed it’s only worth it for download and upload, hardwired from the router to the devices is the best over WI-FI all day everyday regardless of the broadband speed, as for routers you always have a choice third party routers Wi-fi 6 or Wi-Fi 7 or the broadband provider routers if you choose to have them it’s your choice. As for me the lowest fibre broadband speed connected to the third party Wi-fi 6 router no issues or problems.
My street recently got full fibre upgrade. I’m with TalkTalk. Guess which ISP doesn’t offer full fibre for my address? Yes, TalkTalk. Even though everyone else under the sun does. I guess it’s a switch time now.
Let’s be frank all broadband providers are crap these days for customer service, just some more so than others. I have had the pleasure of using community fibre and whilst their is mostly reliable and Equipment is good, their customer service and technical support is junk.
In my new place I have had no choice to but to use virgin due to lack of openreach. I use my own WiFi 6e router and the router is great but virgin service is mid. I would happily switch if I could just for value purposes. Ultimately, whoever you go with, its always better to use your own equipment and just get as good a price. As long as its full fibre, it should be decent.
Still only available in TalkTalk exchange areas like it is in FTTC areas?
1000/1000 and I might be interested