Sky Mobile Confirms 2026 Price Increase for In-Contract UK Customers
Customers of the Sky Mobile service, which is an O2 (Virgin Media) powered Mobile Virtual Network Operator (MVNO) with an estimated 3.7 million subscribers, has today announced that the “majority” of their monthly data (mobile broadband) tariffs will increase by £1.50 (equating to an annual rise of £18), effective from February 2026.
Sky says that this is the first time they’ve implemented a price change for in-contract customers in over seven years (last year’s price rise was targeted at out-of-contract users). But unlike many other major providers, Sky’s prices are variable, thus customers who are in a minimum term can at least cancel their Sky Mobile tariff after being notified of a price increase, without paying any early termination charges.
Sky Mobile notes that the price rise is being driven by a number of factors, such as with how their wholesale network costs have increased significantly since last year. At the same time, they’ve continued to invest in their network to meet ever-growing customer demand for data and improve their services.
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A Sky Mobile spokesperson said:
“To continue delivering the quality, service, and value our customers expect, most Sky Mobile customers will see a £1.50 increase to their monthly bill from February. We don’t take decisions like this lightly, which is why we have not increased mobile prices mid-contract for more than seven years. This change reflects the ongoing cost pressures being faced across the industry, while allowing us to continue investing in our network and customer experience.”
Customers who are impacted will be contacted from 6th January 2026 to let them know how the change impacts their data plan(s) – affected customers will start to see the relevant price change on their bill from 14th February 2026 onwards. But the fact that Sky says the “majority” of impacted plans will go up by £1.50 suggests that some other users may see even bigger, or perhaps smaller, increases than this level.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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A Sky Mobile spokesperson said:
“To continue delivering the quality, service, and value our customers expect, most Sky Mobile customers will see a £1.50 increase to their monthly bill from February. We don’t take decisions like this lightly, which is why we have not increased mobile prices mid-contract for more than seven years. This change reflects the ongoing cost pressures being faced across the industry, while allowing us to continue investing in our network and customer experience.”
What Sky Moblie use O2 as a network! another rip off so glad I went with Lebara total flexibilty no contract 30 day rolling plans I dont think they have had any price increase for a few years now, my advice leave if you can.
So Sky Mobile haven’t raised their plan prices for last 7 years, Lebara raised theirs in 2020
I’m on Lebara now personally from O2 but there’s rumours that it’s going to go to EE and god knows how the prices will be like then. Possibly the end of cheap mobile for now when 80% of the MVNOs are relying on EE, who knows? (Talkmobile and VOXI are directly owned by Vodafone, O2 has some level of control of 2 of the 3 MVNOs and Three has control over 2 MVNOs.)
I’m curious if that £10 unlimited data offer will increase by £1.50 when the date for this comes?
just checked my account, not all my families SIM’s are going up by £1.50, some are going up by more…
Can’t wait to see my notification letter,
I’ve just checked my account, from my February bill (I have 5 contracts for my family):
#1 will go from £5.60 to £8
#2 will go from £6.40 to £7.60
#3 will go from £5.60 to £8
#4 will STAY at £5.60
#5 will go from £6.40 to £8.80
All were recontacted in June 2025
where’s the £1.50 per contact raise?
Not confirmed with Sky just yet, but my guess is the £1.50 figure they’ve given is actually an average. But they do use the word “majority”, which suggests some may see a greater or smaller increase than £1.50.
My £1 Plan has gone up to £2
Where do you check that?
My 7 are still showing £1 but I’m guessing it’s not an instant update for Sky’s systems.
Not exactly bad if it’s a £1 increase, although Sky should have foreseen that offering unlimited calls, texts and 1Gb data for £1pm wasn’t best business practice.
I expect the majority will stick with it being £2pm so a win for Sky.
I’m assuming this is like o2. You carry on the device but you can cancel airtime
Has it always been like this? I was under impression that O2 only allowed this as a one-off for their recent mid-contract price increase announcement – and they were required to do this as per Ofcom rules.