Broadband ISP Brsk Start Notifying UK Customers of YouFibre Merger

Several weeks have now passed since ISPreview revealed that one of the UK’s largest alternative full fibre broadband networks, Netomnia (Substantial Group), had decided to merge their two retail broadband ISPs – Brsk and YouFibre – into a single brand (here). Brsk have now begun to notify customers that they’re adopting YouFibre’s name.

Netomnia (YouFibre) and Brsk originally operated as separate companies – both with their own full fibre networks and vertically integrated retail ISPs. But this changed in June 2024 after the two operators, which shared a connected investor in the shape of Advencap, announced their intention to merge and create one of the market’s largest altnets (here).

Since then there’s long been somewhat of an expectation that the two retail brands might be merged, particularly since they’ve been gradually coming closer together over the past year. Brsk’s recent data breach may well have encouraged that process a bit too (here).

As previously reported on these pages, the business will continue to be led by Group CEO, Jeremy Chelot, and joint Managing Directors, Ryan Battle (Marketing and Sales) and Giorgio Iovino (Customer Experience and Field Services).

In addition, the previous update noted that there would be “no immediate changes” to Brsk customers’ contracts, plans or pricing, points of contact, or day-to-day operations. A phased transition to the unified brand will take place over H1 2026 (our sources said it would begin from 1st March), ensuring a “smooth and considered experience for Brsk customers“.

The main development this week is that Brsk have begun informing their customers of this change, although the new letter doesn’t add much to what we already reported and doesn’t clarify whether YouFibre plans to adopt Brsk’s Netgem based pay TV solution. Credits to marcusnaw and Shaukat for the tip.

Brsk’s Customer Email

What’s pink is becoming green – still the fastest on the scene.

Hi XXXXXXXXXXXXXX,

We burst onto the broadband scene in 2021 and since then have grown quickly, bringing better broadband to over 160,000 happy customers, all whilst keeping up an Excellent Trustpilot rating. I am so proud of what we have achieved.

We’re now at the next stage of our journey, and to strengthen our impact in the UK and our service to you, we are joining forces with another provider who has had similar success to Brsk.

I am excited to announce that soon Brsk is becoming YouFibre.

What does this mean for you?

Don’t worry, your broadband stays on. Your price stays the same. Nothing is switching off or slowing down, and your contract terms continue.

For now, you do not need to do anything, we just wanted to let you know about the change, because you will soon start to see YouFibre in the area, selling to new customers.

We’ll share more details soon, including what to expect and when. In the meantime, please rest assured that you’ll continue to receive the same reliable service from the same teams you know and trust.

Who is YouFibre?

YouFibre is a fast-growing full fibre provider, delivering fast, fair broadband to over 280,000 customers in nearly 100 towns across the UK. Recently, they were crowned Uswitch Regional Provider of the Year 2025.

We’ve been working alongside YouFibre since we announced a merger in 2024, so you will be in safe hands. This change will now bring us together under the single YouFibre brand, strengthening our UK-wide presence.

YouFibre offer everything you’re used to with Brsk, plus a few extras:

➤ A fixed price promise: No surprise price rises mid-contract.

➤ Rewarding your loyalty with great deals when it’s time to renew.

➤ Excellent Trustpilot score.

➤ Brilliant support from boffins, not bots.

➤ YouFibre App including a range of features like checking your broadband status, making a payment and App Chat.

What happens next?

This is the first step to let you know what is coming, we will keep you informed every step of the way, whilst pink becomes green.

Thank you for being a valued customer and for coming on this journey with us. We look forward to creating an even bigger story together, with you at the centre.

Giorgio Iovino
CEO

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