ISP Hey! Broadband Changes Pricing Policy on UK Full Fibre Packages
Internet provider Hey! Broadband, which offers services to homes in various areas covered by F&W Networks (Fibre and Wireless) alternative gigabit speed full fibre lines (mostly across the South East of England), has changed the pricing on their home packages and also become the latest to introduce mid-contract price hikes.
The provider, which was only recently encouraging new customers to “avoid the April price increases” by joining their service, has now refreshed their range of packages to introduce mid-contract hikes. For example, new customers were previously able to take their 150Mbps (symmetric speed) tier on a 24-month term for a flat rate of £23 per month (free installation), but today that same package will rise to £25 from April 2027 and then £27 from April 2028.
The good news is that Hey!’s prices will only rise by £2 (monthly) each year, with is significantly less than the £4 hikes being applied by other major ISPs like BT and Virgin Media. So far as we’re aware this policy change currently only applies to new customers who join the service (i.e. existing subscribers are believed to be unaffected, at least for now or until they re-contract).
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However, the increase isn’t all that surprising, particularly given the wider market pressures (here).
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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These price increases sound small – just £2 on a £23 month contract – but that is an increase of 8.7% in year 1, and 8% in year 2. Both well above inflation.
They must be laughing all the way to the bank.
Hey! Broadband is owned by F&WN, so there’s probably a lot of debt in the way of that laughter. Current Liabilities: £33.6m.
£33.6M? Ouch. Assuming no change to their 40,000 customers reported by yourself back in August (link below), that’s still £840 debt per connection. A lot less than some, granted, but still a large number to service at £25 or £27 a month (which is probably why they’re raising their prices)
https://www.ispreview.co.uk/index.php/2025/08/isp-hey-broadband-grow-to-40000-customers-on-fws-uk-full-fibre-network.html
In contract price rises should be banned and contracts priced properly in the first place. It’s not so much a price rise as back loading the contract, apparently the general public are too thick to work out the true price of a contract.
It’s inevitable given how far headline rates have fallen across the residential broadband market. Competing on price at today’s levels simply isn’t sustainable unless prices rise, and they will need to.
Consumers who want things to change need to vote with their feet, but that means being willing to pay slightly higher prices from the outset. Most people aren’t prepared to do that, and cheap deals with no mid-contract increases just don’t stack up when ISP costs rise significantly over the contract term.
Those super-low headline prices often don’t even cover an ISP’s costs when you factor in installation, routers, line rental, and marketing — including the fees paid to price comparison sites, online advertisers, and direct mail firms.
If the increases were banned then we would see better priced contract starting prices, these companies already know what they are going to earn over the two years, they could average it out.