EE UK Set to Launch New One Up Customer Rewards Scheme on Friday
Broadband ISP and mobile operator EE UK (BT) is preparing to launch a new rewards (loyalty) programme on Friday for existing customers called “One Up“, which is set to be more of a complement than a replacement for their existing ‘Rewards’ scheme.
Regular readers might recall that we first revealed the existence of this scheme back in June 2026 (here), although at the time it wasn’t clear precisely when it would go live and details remain in short supply. The latest update is that users of EE’s App have this week started to see a new pop-up (pictured – credits to ISPreview reader, Scott), which states: “EE One Up is coming. Every Friday get weekly treats and unmissable offers that you won’t find anywhere else. Exclusive to EE One customers“.
The customers they’re referencing above reflect converged subscribers that take both their fixed broadband and mobile products. Some of the expected rewards under this new programme are likely to include free movies on EE’s pay TV service, as well as discounts on their tech store products and more. No doubt further details will be released on Friday 10th July 2026.
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Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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