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Articles for Category Tag - Advertising Standards

Virgin Media’s “Misleading” Unlimited UK Mobile Data Claims Banned

1st April, 2015 (1 Comment)

The Advertising Standards Authority has ruled that Virgin Media misled consumers by claiming that they could get “Unlimited data” (Mobile Broadband) on one of their mobile 3G SIM-Only tariffs, except that customers who exceeded 3.5GB of data in any 30-day period found that their speeds were throttled to just 384Kbps (0.38Mbps).

ASA UK Bans Sky Broadband’s 99.9% Core Network Reliability Claim

1st April, 2015 (0 Comments)

A complaint by Virgin Media has prompted the UK Advertising Standards Authority (ASA) to ban Sky Broadband’s apparently “misleading” claim of being able to offer “99.9% core network reliability“.

ASA UK Ban TalkTalk Broadband Ad After BT Moan of Misleading Sale Price

25th February, 2015 (8 Comments)

The Advertising Standards Authority (ASA) has sided with an interesting BT complaint against a press advert for TalkTalk’s SimplyBroadband package, which complained that a “half-price” offer of £1.75 per month was “not a genuine sale price” because the standard price of £3.50 had not been used for long enough.

UPD Sky Scores Small Victory in Ad Battle with BT Broadband’s Free Sport TV

7th January, 2015 (0 Comments)

The UK Advertising Standards Authority (ASA) has upheld one part of a two part complaint made by Sky (Sky Broadband) against a website advert for BT Broadband’s free BTSport TV content, which was ruled “misleading” because it failed to sufficiently show that the cost of BTSport to Sky Digital (Satellite) customers would rise to £13.50 a month.

ASA UK Put the Advertising of Network Adapter Speeds Under a Spotlight

31st December, 2014 (29 Comments)

The UK Advertising Standards Authority (ASA) has banned a website ad for ZyXEL’s PLA4201 500Mbps Mini Powerline Ethernet Adaptor after two people complained that the performance claims were “misleading“, not least because the adapter itself only offered a 100Mbps (RJ-45) capable Ethernet port. Admittedly this isn’t strictly ISP related, but it’s still interesting.

Top of the Worst – Annual Summary of UK ISP Advertising Complaints

29th December, 2014 (12 Comments)

Mirror.. mirror on the wall, which broadband ISP will suffer the most upheld advertising complaints of them all. As another year passes by, ISPreview.co.uk takes a quick look back to see how many complaints fixed line broadband providers garnered from the United Kingdom’s Advertising Standards Authority (ASA) and whether tougher action is needed to stop abuse.

Citizens Advice Demands Strong Rules to Stop Misleading Broadband Ads

24th December, 2014 (9 Comments)

The Citizens Advice agency has called on the UK Advertising Standards Authority (ASA) to toughen up its rules after the CA felt it necessary to lodge four complaints against adverts for broadband and phone bundles from BT, Virgin Media, Sky Broadband and TalkTalk due to their allegedly “misleading” prices.

Relish’s Wireless Broadband Ads Banned for Misleading Price and Comparison

10th December, 2014 (5 Comments)

A press and website advert for Relish’s fixed wireless 4G broadband network in central London has been banned after BT successfully complained that their promotion used a “misleading” comparison with one of their own packages and also advertised an incorrect price for the ISPs business deal.

BT Complaint Exposes Virgin Media’s “Misleading” Savings Claims

10th December, 2014 (4 Comments)

The UK Advertising Standards Authority (ASA) has banned five national press adverts and a website promotion for Virgin Media’s (Liberty Global) cable broadband, TV and phone bundles after rival BT complained that the savings claims and offer expiry dates being used were misleading. But the ruling could have an impact on other big ISPs.

TalkTalk and BT in Comedy Squabble Over Promotional Rocket Graphics

5th December, 2014 (11 Comments)

Several weeks ago the Director of BT’s Superfast Broadband Programme in Cornwall, Ranulf Scarbrough, comically complained to us and others that TalkTalk had “stolen our rocket!“. At the time we chuckled and moved on from what appeared to be little more than a bit of comedy jesting between competitive foes in the ISP sector, but today it’s made the news.

Lycamobile UK’s False Unlimited 4G Mobile Data Ad Banned for a Third Time

26th November, 2014 (3 Comments)

Mobile operator Lycamobile UK appears to have become a serial offender after the Advertising Standards Authority (ASA) banned, for a third time no less, a “misleading” promotion on their website that claimed to offer “UNLIMITED DATA NOW WITH 4G” when in fact the data usage was effectively capped to just 5GB (GigaBytes).

UPDATE BT Get Sky’s Misleading “BEST EVER Broadband” Advert Banned

19th November, 2014 (4 Comments)

The tit-for-tat ISP advertising wars appear to be continuing after BT succeeded in getting the UK Advertising Standards Authority (ASA) to ban a national press advert for Sky Broadband’s service, which apparently misled the public by claiming to be Sky’s “BEST EVER broadband offer“.

Which? Magazine Calls for Broadband ISP Speed Guarantee.. Again

17th November, 2014 (13 Comments)

Consumer magazine Which? has once again called for Internet providers to offer consumers a Broadband Speed Guarantee after its latest online survey of over 2,000 UK adults found that only 5% of people agreed that the way service speeds are currently advertised is the clearest way.

UPD ASA Ban TalkTalk ISP Advert for “Unbeatable” and “Fastest Wi-Fi” Claim

12th November, 2014 (1 Comment)

A circular advert for TalkTalk’s broadband package has been banned by the Advertising Standards Authority (ASA) for being “misleading” after it claimed that the ISPs new Super Router device was able to offer subscribers “unbeatable signal strength” and the “UK’s fastest Wi-Fi technology.” Oops.

UPDATE ASA UK Allow BT to Describe FTTC as “Fibre Optic” Broadband

12th November, 2014 (52 Comments)

The Advertising Standards Authority (ASA) has once again ruled that it’s perfectly fine for ISPs to describe hybrid-fibre broadband connections, such as those based off BT’s ‘up to’ 80Mbps capable Fibre-to-the-Cabinet (FTTC) technology, to describe such services as “fibre optic” even though they can also involve a significant amount of slower copper cable.

JT Gets Sure Advert Banned for Misleading “UNLIMITED” Data Claim

15th October, 2014 (4 Comments)

The Jersey (Channel Islands) based telecoms operator JT has managed to get a website and press advert for rival Sure Ltd. banned after the provider misleadingly promoted their pay monthly mobile tariffs as offering both “UNLIMITED” data and txt messages, which was despite the operator applying restrictions in its Fair Usage Policy (FUP).

BT and Sky Get Virgin Media Ads Banned for Misleading Price Claims

15th October, 2014 (15 Comments)

The UK Advertising Standards Authority (ASA) has once again banned several adverts for Virgin Media’s various broadband, phone and TV bundles after BT and Sky Broadband (BSkyB) complained that the operator misrepresented the pricing and potential savings of its packages.