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Articles for Category Tag - Advertising Standards

 

1st April, 2015 (1 Comment)

The Advertising Standards Authority has ruled that Virgin Media misled consumers by claiming that they could get “Unlimited data” (Mobile Broadband) on one of their mobile 3G SIM-Only tariffs, except that customers who exceeded 3.5GB of data in any 30-day period found that their speeds were throttled to just 384Kbps (0.38Mbps).

1st April, 2015 (0 Comments)

A complaint by Virgin Media has prompted the UK Advertising Standards Authority (ASA) to ban Sky Broadband’s apparently “misleading” claim of being able to offer “99.9% core network reliability“.

25th February, 2015 (8 Comments)

The Advertising Standards Authority (ASA) has sided with an interesting BT complaint against a press advert for TalkTalk’s SimplyBroadband package, which complained that a “half-price” offer of £1.75 per month was “not a genuine sale price” because the standard price of £3.50 had not been used for long enough.

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7th January, 2015 (0 Comments)

The UK Advertising Standards Authority (ASA) has upheld one part of a two part complaint made by Sky (Sky Broadband) against a website advert for BT Broadband’s free BTSport TV content, which was ruled “misleading” because it failed to sufficiently show that the cost of BTSport to Sky Digital (Satellite) customers would rise to £13.50 a month.

31st December, 2014 (29 Comments)

The UK Advertising Standards Authority (ASA) has banned a website ad for ZyXEL’s PLA4201 500Mbps Mini Powerline Ethernet Adaptor after two people complained that the performance claims were “misleading“, not least because the adapter itself only offered a 100Mbps (RJ-45) capable Ethernet port. Admittedly this isn’t strictly ISP related, but it’s still interesting.

29th December, 2014 (12 Comments)

Mirror.. mirror on the wall, which broadband ISP will suffer the most upheld advertising complaints of them all. As another year passes by, ISPreview.co.uk takes a quick look back to see how many complaints fixed line broadband providers garnered from the United Kingdom’s Advertising Standards Authority (ASA) and whether tougher action is needed to stop abuse.

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24th December, 2014 (9 Comments)

The Citizens Advice agency has called on the UK Advertising Standards Authority (ASA) to toughen up its rules after the CA felt it necessary to lodge four complaints against adverts for broadband and phone bundles from BT, Virgin Media, Sky Broadband and TalkTalk due to their allegedly “misleading” prices.

10th December, 2014 (5 Comments)

A press and website advert for Relish’s fixed wireless 4G broadband network in central London has been banned after BT successfully complained that their promotion used a “misleading” comparison with one of their own packages and also advertised an incorrect price for the ISPs business deal.

10th December, 2014 (4 Comments)

The UK Advertising Standards Authority (ASA) has banned five national press adverts and a website promotion for Virgin Media’s (Liberty Global) cable broadband, TV and phone bundles after rival BT complained that the savings claims and offer expiry dates being used were misleading. But the ruling could have an impact on other big ISPs.

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5th December, 2014 (11 Comments)

Several weeks ago the Director of BT’s Superfast Broadband Programme in Cornwall, Ranulf Scarbrough, comically complained to us and others that TalkTalk had “stolen our rocket!“. At the time we chuckled and moved on from what appeared to be little more than a bit of comedy jesting between competitive foes in the ISP sector, but today it’s made the news.

26th November, 2014 (3 Comments)

Mobile operator Lycamobile UK appears to have become a serial offender after the Advertising Standards Authority (ASA) banned, for a third time no less, a “misleading” promotion on their website that claimed to offer “UNLIMITED DATA NOW WITH 4G” when in fact the data usage was effectively capped to just 5GB (GigaBytes).

19th November, 2014 (4 Comments)

The tit-for-tat ISP advertising wars appear to be continuing after BT succeeded in getting the UK Advertising Standards Authority (ASA) to ban a national press advert for Sky Broadband’s service, which apparently misled the public by claiming to be Sky’s “BEST EVER broadband offer“.

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17th November, 2014 (13 Comments)

Consumer magazine Which? has once again called for Internet providers to offer consumers a Broadband Speed Guarantee after its latest online survey of over 2,000 UK adults found that only 5% of people agreed that the way service speeds are currently advertised is the clearest way.

12th November, 2014 (1 Comment)

A circular advert for TalkTalk’s broadband package has been banned by the Advertising Standards Authority (ASA) for being “misleading” after it claimed that the ISPs new Super Router device was able to offer subscribers “unbeatable signal strength” and the “UK’s fastest Wi-Fi technology.” Oops.

12th November, 2014 (52 Comments)

The Advertising Standards Authority (ASA) has once again ruled that it’s perfectly fine for ISPs to describe hybrid-fibre broadband connections, such as those based off BT’s ‘up to’ 80Mbps capable Fibre-to-the-Cabinet (FTTC) technology, to describe such services as “fibre optic” even though they can also involve a significant amount of slower copper cable.

15th October, 2014 (4 Comments)

The Jersey (Channel Islands) based telecoms operator JT has managed to get a website and press advert for rival Sure Ltd. banned after the provider misleadingly promoted their pay monthly mobile tariffs as offering both “UNLIMITED” data and txt messages, which was despite the operator applying restrictions in its Fair Usage Policy (FUP).

15th October, 2014 (15 Comments)

The UK Advertising Standards Authority (ASA) has once again banned several adverts for Virgin Media’s various broadband, phone and TV bundles after BT and Sky Broadband (BSkyB) complained that the operator misrepresented the pricing and potential savings of its packages.

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