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Articles for Category Tag - Advertising Standards

 
Stricter Rules Cause UK Advertised Broadband ISP Speeds to Fall by 33 Percent

24th April, 2012 (0 Comments)

A new uSwitch study has revealed that the recent introduction of stricter guidelines by the UK Advertising Standards Authority (full details) has caused advertised (headline) broadband ISP “up to” speeds on non-superfast packages to fall by 33% (-7.08Mbps) from an average of up to 21.66Mbps to 14.58Mbps (Megabits per second).

ASA UK Ban BT Infinity Superfast Broadband Ads for Misleading Speed Claims

18th April, 2012 (9 Comments)

The UK Advertising Standards Authority (ASA) has upheld four complaints by Virgin Media against a press (a), TV (b) and internet promotion (c) for the BTInfinity superfast broadband ISP service. The ASA deemed BT’s claims that its service was “unbeatable” and offered “three times faster fibre optic broadband” to be misleading.

UPD Confusion as UK ISPs Struggle to Adopt New Broadband Speed Rules

3rd April, 2012 (4 Comments)

Broadband internet providers around the UK are still struggling to adapt after new advertising guidelines were imposed on Sunday 1st April 2012 (full details), which is despite ISPs having a full years worth of advanced warning. One of the biggest problem areas appears to stem from how an ISP is now expected to demonstrate that its advertised speeds are achievable by at least 10% of users.

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UPD2 UK ISPs React as ASA Start Enforcing New Broadband Advertising Rules

1st April, 2012 (10 Comments)

The UK Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) will, from today (Sunday 1st April 2012), officially begin enforcing a new set of guidelines that have been designed to clamp down on misleading ISP promotions of broadband internet access speeds and “unlimited” style usage allowances.

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