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Articles for Category Tag - Advertising Standards

ASA UK Says Broadband ISP Speed Complaints Have Dropped by Half

27th January, 2016 (0 Comments)

It’s nearly four years since the Advertising Standards Authority (ASA) first introduced tougher rules to tackle misleading promotions of broadband ISP speed (here) and the organisation seems unlikely to toughen its stance again, especially with related complaints falling by half. Meanwhile Ofcom’s new speed rules are about to be enforced.

Alarm and Acceptance – Broadband ISPs React to New Advertising Rules

23rd January, 2016 (2 Comments)

Internet providers from across the United Kingdom have today given a deeply divided reaction to the recent proposals from Ofcom and the Advertising Standards Authority, which among other things could soon force providers to combine the cost of broadband and line rental (phone) into a single price.

Broadband ISPs Face New Advertising Rules to Stop Misleading Prices

21st January, 2016 (16 Comments)

A new joint study from Ofcom and the Advertising Standards Authority (ASA) has ruled that the current approach to broadband price advertising is “likely to mislead” and as a result UK ISPs will, from 30th May 2016, be forced to adapt their approach. But the new approach may create some problems of its own.

The 2015 Worst UK Home Broadband ISPs for Advertising Complaints

29th December, 2015 (2 Comments)

Some broadband ISPs are worse than others when it comes to “misleading” promotions of their services. So, as we prepare to bid farewell to another year, ISPreview.co.uk takes a quick look back over the past 12 months to see which providers suffered the most bans for bad advertising.

Citizens Advice Says Broadband ISP Adverts Mislead and Confuse People

23rd December, 2015 (9 Comments)

Once again the Citizens Advice agency has claimed that “misleading adverts” for home broadband packages are making it “too difficult” for consumers to work out which promotion is the cheapest. But their proposed fix of forcing ISPs to include line rental into a single price could create new problems.

ASA Ban Misleading “FREE” BT Sport TV and Broadband Bundle Adverts

18th November, 2015 (1 Comment)

Several members of the public and Sky (Sky Broadband) have succeeded in getting the Advertising Standards Authority to ban a press, website, poster and TV ad for BT’s various TV and broadband bundles, all of which claimed that BTSport was “free” even though there were caveats and contradictions galore.

Sky Broadband Adverts Banned for False “Best Customer Service” Claim

11th November, 2015 (0 Comments)

The Advertising Standards Authority (ASA) has banned both a regional press and website advert for the Sky Broadband and Talk services after Virgin Media complained that the promotions misleadingly claimed that Sky offered the “best customer service” of any ISP, which could not be fully substantiated.

UK ISP TalkTalk Coughs to Misleading Savings on Leaflet Advert

10th November, 2015 (8 Comments)

The Advertising Standards Authority (ASA) has confirmed that they’ve opened an investigation after TalkTalk admitted that they’d got the pricing wrong on one of their snail mailed leaflet adverts, which promised that new customers could “save up to £476 vs BT, [Sky Broadband] and [Virgin Media]“.

Vodafone Ad Banned for Misleading “unbeatable” Call Reliability Claim

2nd September, 2015 (1 Comment)

The Advertising Standards Authority has banned a national press and website advert for Vodafone’s mobile network after Three UK complained that the promotions could not substantiate the claims of being “unbeatable at connecting your calls” and “unbeatable at keeping your calls connected“.

France Rules Against Misuse of “Fibre Optic Broadband” in ISP Adverts

29th July, 2015 (9 Comments)

The debate over whether or not broadband ISPs that don’t sell a pure “fibre optic” (FTTH/P) broadband connection should be allowed to use such terminology in their adverts is nothing new, but a new ruling by the Government of France shows that some countries are taking a stand.

UK Citizens Advice Accuses Broadband ISPs of False Price Promises

22nd July, 2015 (0 Comments)

The Citizens Advice agency has once again criticised the way in which some home broadband ISPs promote their services, such as via allegedly “hidden charges” like phone line rental, starter fees and router delivery costs.

UK Advertising Watchdog Slaps Virgin Media for Mid-Contract Price Hikes

22nd July, 2015 (2 Comments)

The Advertising Standards Authority has upheld two complaints against website adverts for Virgin Media’s cable broadband and phone deals, which they ruled were misleading due to the operator raising the cost above what they promoted and thus being in breach of Ofcom’s rules on mid-contract price hikes.

ASA UK Rules it Safe to Advertise Monthly Contracts as “No Contract”

8th July, 2015 (8 Comments)

When is a contract not a contract? A small but interesting ruling by the UK Advertising Standards Authority has cleared up a confusion over whether service providers should be allowed to promote short monthly (30 day) style contracts as “no contract” products.

Which? Report Slams Big UK Broadband ISPs for Misleading Service Speeds

18th June, 2015 (11 Comments)

Consumer magazine Which? has published a new report that attacks some of the biggest broadband ISPs, particularly BT, TalkTalk and PlusNet, for allegedly continuing to promote Internet download speeds that the majority of their customers will never be able to achieve. But are tougher advertising rules the best fix?

Sky Gets TalkTalk’s Misleading “Britain’s BEST DEALS” Broadband Ad Banned

3rd June, 2015 (0 Comments)

UK ISP Sky Broadband has successfully nudged the Advertising Standards Authority to ban a TalkTalk press advert, which was ultimately ruled to have misleadingly claimed to offer “Britain’s Best Deals on totally unlimited broadband packages“.

ASA Ban TalkTalk Broadband TV Ad for “Misleading” 99.9% Reliability Claim

6th May, 2015 (0 Comments)

The Advertising Standards Authority (ASA) has banned a TV advert for TalkTalk’s unlimited broadband service after it misleadingly claimed to offer a “network connection that’s a whopping 99.9% reliable” and because it also failed to make clear that the offer was only available to new customers.

ASA Tells BT to Stop Using “Misleading” Fibre Broadband Availability Dates

22nd April, 2015 (9 Comments)

The on-going rollout of superfast capable “fibre broadband” (FTTC/P) services across the UK by BT has hit a snag after the Advertising Standards Authority (ASA) ruled that the revised estimated service availability dates, which BTOpenreach supply, were “likely to mislead consumers” because they were not based on a proper analysis.