Home » UK ISP News Archive » Article Tag: Advertising Standards (307 Posts)

Articles for Category Tag - Advertising Standards

UK ISP BT Adverts Banned for Misleading FREE YouView TV Box Offer

12th June, 2013 (4 Comments)

The Advertising Standards Authority has banned an email, television and press advert for BT’s broadband and TV bundles after several recipients complained that they misleadingly promoted the offer of a “FREE” YouView (IPTV) set-top-box worth £299. Crucially though a £49 activation charge applied.

ASA Bans UK ISP BE Broadband from Using Unlimited Downloads Claim

5th June, 2013 (7 Comments)

Internet provider BE Broadband (aka – BE Unlimited), which is now owned by BSkyB (Sky Broadband), has been told by the Advertising Standards Authority (ASA) that they can no longer claim to offer “unlimited downloads” after the ISP threatened to disconnect customers that make heavy use of their service.

BT Broadband Advert Banned for Failing to Show 10GB Usage Limit

29th May, 2013 (4 Comments)

The UK Advertising Standards Authority (ASA) has banned a direct mailing advert for BT’s Total Broadband service after a consumer complained that the promotion was misleading because it failed to state that a monthly usage allowance of 10GB applied to the package.

ASA UK Ban TalkTalk National Press Ad for Misleading Best Value ISP Claim

8th May, 2013 (1 Comment)

A complaint from Sky Broadband (BSkyB) has prompted the Advertising Standards Authority (ASA) to ban a national press advert for TalkTalk’s triple-play Plus TV bundle of unlimited broadband, phone and TV services after it misleadingly claimed to be “Britain’s best value” package.

UPD ASA UK Ban PlusNet Broadband TV Advert for Misleading Half Price Offer

1st May, 2013 (1 Comment)

The UK Advertising Standards Authority (ASA) has banned PlusNet’s recent Yorkshire-themed TV advert for its half price broadband offer (“All broadband’s half off“) after several viewers complained that the discount was, contrary to the promotional wording, not available to everybody.

T-Mobile and TalkTalk Adverts Banned for Unlimited and YouView Claims

17th April, 2013 (2 Comments)

The UK Advertising Standards Authority (ASA) has banned several ads for TalkTalk’s YouView TV product, which misleadingly described the set-top-box as being “free” despite a £50 install fee. The watchdog also banned an ad for T-Mobile’s (EE) £36 Full Monty Plan after it promoted “Unlimited internet” despite a Traffic Management policy.

Virgin Media UK Advert BANNED for Confusing Broadband Bundle Prices

10th April, 2013 (3 Comments)

The Advertising Standards Authority (ASA) has once again banned a press advert for Virgin Media’s bundles after BT complained that one of their promotions misleadingly implied that tv, broadband and calls could all be had for £3.50 a month when in fact they couldn’t.

ASA UK Bans Unlimited Claim in Virgin Media Broadband Ad After Sky Moan

27th March, 2013 (5 Comments)

The UK Advertising Standards Authority (ASA) has, following two complaints by rival Sky Broadband (BSkyB), told cable operator Virgin Media not to “misleadingly” claim that their service was “unlimited” and with “no caps” if they also imposed restrictions (e.g. Traffic Management) that were “more than moderate“.

UPD2 BE Broadband Face Unlimited Questions After User Cut Off for Overuse

6th February, 2013 (37 Comments)

Internet provider BE Broadband (O2 UK) could face questions from the Advertising Standards Authority (ASA) after a customer on their “unlimited” use package(s) was, without warning, allegedly given just 14 days to find a new provider after the ISP terminated their service due to “excessive” usage.

Brits Still Seek Clampdown on Misleading Broadband ISP Adverts

4th February, 2013 (6 Comments)

The results from 846 respondents to ISPreview.co.uk’s latest monthly reader poll have found that 89% still feel that big broadband ISPs are continuing to mislead consumers with their advertising practices, especially in regards to promotions of internet service speed and pricing. Time for tougher rules perhaps.

BT Broadband ISP Advert Banned Over Misleading 6 Months Free Offer

16th January, 2013 (0 Comments)

The Advertising Standards Authority UK (ASA) has also banned a TV and press advert for one of BT’s broadband and phone bundles after it misleadingly claimed to be “free for six months” when in fact the line rental was still payable.

ASA Bans TalkTalk ISP Advert for Misleading FREE YouView TV Promotion

16th January, 2013 (3 Comments)

The Advertising Standards Authority UK (ASA) has, following a complaint by BT, banned a press and website ad for TalkTalk’s new broadband YouView TV service, which was found to have wrongfully promoted the “FREE” kit as “usually/normally £299” (i.e. retail price of the box).

BT Wholesale Adds UK Street Cabinet Data to its Broadband Checker

14th January, 2013 (17 Comments)

One of our readers notes that BTWholesale has quietly updated its Broadband Availability Checker service to display some additional information, such as which BT street cabinet you’re connected to and whether or not superfast broadband (FTTC) is enabled or due to be installed.

UPD ASA Ban BT Broadband Checker for Misleading FTTC Availability Claims

9th January, 2013 (62 Comments)

The UK Advertising Standards Authority (ASA) has upheld fifteen complainants against BT’s website based broadband availability checker service because it often delivered unreliable “provisional” coverage dates for their UK superfast BTInfinity (FTTC) service and was thus deemed “likely to mislead“.

ASA UK Ban JT’s Misleading Unlimited Mobile Data and Text Plan Advert

5th December, 2012 (1 Comment)

The Advertising Standards Authority (ASA) has banned a “misleading” leaflet and website promotion for JT’s (Jersey / Guernsey Telecom) new MyMobile plans, which both falsely claimed to offer “unlimited” texts and Mobile Broadband data. Separately Virgin Media failed in its effort to get a TalkTalk advert banned.

ASA Start Enforcing New UK Mobile Broadband Speed Advertising Rules

1st November, 2012 (1 Comment)

The Advertising Standards Authority (ASA) has today begun enforcing new guidelines that are designed to tackle misleading promotions of Mobile Broadband speed. The changes were first introduced earlier this year for fixed line ISPs (here) but have now also been extended to mobile operators.

ASA UK Bans Virgin Media Advert for Misleading Fibre Optic Coverage Claims

31st October, 2012 (4 Comments)

The Advertising Standards Authority (ASA) has once again banned an advert for Virgin Media’s service after one of its circular promotions (e.g. spam letters) was deemed to have misleadingly claimed that an individual’s street had been “connected” to its “state-of-the-art fibre optic cable“.