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Articles for Category Tag - Advertising Standards

ASA UK Ban Misleading EE Superfast 4G Mobile Claim After BT Moan

31st July, 2013 (7 Comments)

The UK Advertising Standards Authority (ASA) has banned a website advert for EE’s 4G (4GEE) based Mobile Broadband service after rival ISP BT complained that its claim to offer a “superfast” service was misleading because it didn’t meet the governments minimum speed definition of greater than 24Mbps (Megabits).

ASA UK Study Confirms Internet Age Verification Does Not Work

26th July, 2013 (5 Comments)

A new study from the UK Advertising Standards Authority (ASA) has revealed what everybody else already knew. Internet age verification checks do not work and children are thus registering on social media websites under false ages. Shock.

ASA Ban Lycamobile Advert for Unlimited UK Data, Calls and Texts Claim

10th July, 2013 (1 Comment)

The UK Advertising Standards Authority (ASA) has banned a website advert for Lycamobile’s various “ALL IN ONE” bundles, which misleadingly claimed to offer “unlimited” mobile broadband data, calls and text messages but later stated a specific limit on the use of such services.

UK ISP BT Adverts Banned for Misleading FREE YouView TV Box Offer

12th June, 2013 (4 Comments)

The Advertising Standards Authority has banned an email, television and press advert for BT’s broadband and TV bundles after several recipients complained that they misleadingly promoted the offer of a “FREE” YouView (IPTV) set-top-box worth £299. Crucially though a £49 activation charge applied.

ASA Bans UK ISP BE Broadband from Using Unlimited Downloads Claim

5th June, 2013 (7 Comments)

Internet provider BE Broadband (aka – BE Unlimited), which is now owned by BSkyB (Sky Broadband), has been told by the Advertising Standards Authority (ASA) that they can no longer claim to offer “unlimited downloads” after the ISP threatened to disconnect customers that make heavy use of their service.

BT Broadband Advert Banned for Failing to Show 10GB Usage Limit

29th May, 2013 (4 Comments)

The UK Advertising Standards Authority (ASA) has banned a direct mailing advert for BT’s Total Broadband service after a consumer complained that the promotion was misleading because it failed to state that a monthly usage allowance of 10GB applied to the package.

ASA UK Ban TalkTalk National Press Ad for Misleading Best Value ISP Claim

8th May, 2013 (1 Comment)

A complaint from Sky Broadband (BSkyB) has prompted the Advertising Standards Authority (ASA) to ban a national press advert for TalkTalk’s triple-play Plus TV bundle of unlimited broadband, phone and TV services after it misleadingly claimed to be “Britain’s best value” package.

UPD ASA UK Ban PlusNet Broadband TV Advert for Misleading Half Price Offer

1st May, 2013 (1 Comment)

The UK Advertising Standards Authority (ASA) has banned PlusNet’s recent Yorkshire-themed TV advert for its half price broadband offer (“All broadband’s half off“) after several viewers complained that the discount was, contrary to the promotional wording, not available to everybody.

T-Mobile and TalkTalk Adverts Banned for Unlimited and YouView Claims

17th April, 2013 (2 Comments)

The UK Advertising Standards Authority (ASA) has banned several ads for TalkTalk’s YouView TV product, which misleadingly described the set-top-box as being “free” despite a £50 install fee. The watchdog also banned an ad for T-Mobile’s (EE) £36 Full Monty Plan after it promoted “Unlimited internet” despite a Traffic Management policy.

Virgin Media UK Advert BANNED for Confusing Broadband Bundle Prices

10th April, 2013 (3 Comments)

The Advertising Standards Authority (ASA) has once again banned a press advert for Virgin Media’s bundles after BT complained that one of their promotions misleadingly implied that tv, broadband and calls could all be had for £3.50 a month when in fact they couldn’t.

ASA UK Bans Unlimited Claim in Virgin Media Broadband Ad After Sky Moan

27th March, 2013 (5 Comments)

The UK Advertising Standards Authority (ASA) has, following two complaints by rival Sky Broadband (BSkyB), told cable operator Virgin Media not to “misleadingly” claim that their service was “unlimited” and with “no caps” if they also imposed restrictions (e.g. Traffic Management) that were “more than moderate“.

UPD2 BE Broadband Face Unlimited Questions After User Cut Off for Overuse

6th February, 2013 (37 Comments)

Internet provider BE Broadband (O2 UK) could face questions from the Advertising Standards Authority (ASA) after a customer on their “unlimited” use package(s) was, without warning, allegedly given just 14 days to find a new provider after the ISP terminated their service due to “excessive” usage.

Brits Still Seek Clampdown on Misleading Broadband ISP Adverts

4th February, 2013 (6 Comments)

The results from 846 respondents to ISPreview.co.uk’s latest monthly reader poll have found that 89% still feel that big broadband ISPs are continuing to mislead consumers with their advertising practices, especially in regards to promotions of internet service speed and pricing. Time for tougher rules perhaps.

BT Broadband ISP Advert Banned Over Misleading 6 Months Free Offer

16th January, 2013 (0 Comments)

The Advertising Standards Authority UK (ASA) has also banned a TV and press advert for one of BT’s broadband and phone bundles after it misleadingly claimed to be “free for six months” when in fact the line rental was still payable.

ASA Bans TalkTalk ISP Advert for Misleading FREE YouView TV Promotion

16th January, 2013 (3 Comments)

The Advertising Standards Authority UK (ASA) has, following a complaint by BT, banned a press and website ad for TalkTalk’s new broadband YouView TV service, which was found to have wrongfully promoted the “FREE” kit as “usually/normally £299” (i.e. retail price of the box).

BT Wholesale Adds UK Street Cabinet Data to its Broadband Checker

14th January, 2013 (17 Comments)

One of our readers notes that BTWholesale has quietly updated its Broadband Availability Checker service to display some additional information, such as which BT street cabinet you’re connected to and whether or not superfast broadband (FTTC) is enabled or due to be installed.

UPD ASA Ban BT Broadband Checker for Misleading FTTC Availability Claims

9th January, 2013 (62 Comments)

The UK Advertising Standards Authority (ASA) has upheld fifteen complainants against BT’s website based broadband availability checker service because it often delivered unreliable “provisional” coverage dates for their UK superfast BTInfinity (FTTC) service and was thus deemed “likely to mislead“.