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Articles for Category Tag - Advertising Standards

ASA UK Criticise EE Coverage Map After Misleading 3G Mobile Claim

16th October, 2013 (2 Comments)

The Advertising Standards Authority (ASA) has told EE to correct the mobile coverage checker on their website after a T-Mobile consumer complained that the 3G based Mobile Broadband coverage for their postcode was reported by the service as “EXCELLENT“, even though they could not receive any indoor signal and only had a poor service outside.

Sky On Demand TV Advert Banned over FREE Broadband Conflict

16th October, 2013 (0 Comments)

BT has successfully caused one of Sky’s direct mailing adverts to be banned because it promoted the operators On Demand TV service alongside their “free broadband” product, which is capped via a 2GB usage allowance and thus “would significantly limit the amount of Catch Up content that could be downloaded“.

ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media

9th October, 2013 (2 Comments)

The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it “misleadingly exaggerated” the effect of Virgin Media’s broadband Traffic Management Policy (TMP) and unfairly “denigrated” their brand.

UK ISP BT Infinity TV Ad Banned for Misleading 8x Faster Fibre Optic Claim

11th September, 2013 (13 Comments)

The UK Advertising Standards Authority (ASA) has banned a TV and website advert for BT’s superfast broadband BTInfinity (FTTC) service after they both made misleading claims about being able to offer “eight times faster fibre optic broadband” and “up to 8x faster than the UK average” speeds respectively.

TalkTalk UK Raise Advertised Standard Broadband Speed up to 16Mbps

6th September, 2013 (0 Comments)

Budget Internet provider TalkTalk has today followed the other big broadband ISPs by increasing the advertised download speed (“typical speed“) of their standard (ADSL2+) based packages “up to” 16Mbps (Megabits per second) from 14Mbps. But don’t expect to get faster speeds.

ASA UK Reject BT Complaints Against Virgin Media Broadband TV Advert

28th August, 2013 (4 Comments)

The UK Advertising Standards Authority has rejected two BT complaints against a TV advert for Virgin Media’s service that featured actor David Tennant. BT claimed that Virgin’s advert “misleadingly implied that VirginMedia customers always received “superfast” broadband speeds” and “exaggerated the difference in the performance“.

ASA UK Ban Bruce Willis TV Advert for Sky Broadband over Price Confusion

14th August, 2013 (2 Comments)

The Advertising Standards Authority (ASA) has banned one of Sky Broadband’s hugely expensive TV adverts, which showcased action movie star Bruce Willis, after a viewer complained that it failed to make the pricing commitment clear to potential subscribers. Yippee ki-yay..

EE UK to Increase Standard Home Broadband Speeds up to 16Mbps

8th August, 2013 (1 Comment)

Mobile operator and ISP EE (Everything Everywhere) looks set to follow Sky Broadband and some other ISPs by quietly increasing the advertised download rate (“typical speed“) of their standard (ADSL2+) based packages “up to” 16Mbps (Megabits per second).

ASA UK Ban Misleading EE Superfast 4G Mobile Claim After BT Moan

31st July, 2013 (7 Comments)

The UK Advertising Standards Authority (ASA) has banned a website advert for EE’s 4G (4GEE) based Mobile Broadband service after rival ISP BT complained that its claim to offer a “superfast” service was misleading because it didn’t meet the governments minimum speed definition of greater than 24Mbps (Megabits).

ASA UK Study Confirms Internet Age Verification Does Not Work

26th July, 2013 (5 Comments)

A new study from the UK Advertising Standards Authority (ASA) has revealed what everybody else already knew. Internet age verification checks do not work and children are thus registering on social media websites under false ages. Shock.

ASA Ban Lycamobile Advert for Unlimited UK Data, Calls and Texts Claim

10th July, 2013 (1 Comment)

The UK Advertising Standards Authority (ASA) has banned a website advert for Lycamobile’s various “ALL IN ONE” bundles, which misleadingly claimed to offer “unlimited” mobile broadband data, calls and text messages but later stated a specific limit on the use of such services.

UK ISP BT Adverts Banned for Misleading FREE YouView TV Box Offer

12th June, 2013 (4 Comments)

The Advertising Standards Authority has banned an email, television and press advert for BT’s broadband and TV bundles after several recipients complained that they misleadingly promoted the offer of a “FREE” YouView (IPTV) set-top-box worth £299. Crucially though a £49 activation charge applied.

ASA Bans UK ISP BE Broadband from Using Unlimited Downloads Claim

5th June, 2013 (7 Comments)

Internet provider BE Broadband (aka – BE Unlimited), which is now owned by BSkyB (Sky Broadband), has been told by the Advertising Standards Authority (ASA) that they can no longer claim to offer “unlimited downloads” after the ISP threatened to disconnect customers that make heavy use of their service.

BT Broadband Advert Banned for Failing to Show 10GB Usage Limit

29th May, 2013 (4 Comments)

The UK Advertising Standards Authority (ASA) has banned a direct mailing advert for BT’s Total Broadband service after a consumer complained that the promotion was misleading because it failed to state that a monthly usage allowance of 10GB applied to the package.

ASA UK Ban TalkTalk National Press Ad for Misleading Best Value ISP Claim

8th May, 2013 (1 Comment)

A complaint from Sky Broadband (BSkyB) has prompted the Advertising Standards Authority (ASA) to ban a national press advert for TalkTalk’s triple-play Plus TV bundle of unlimited broadband, phone and TV services after it misleadingly claimed to be “Britain’s best value” package.

UPD ASA UK Ban PlusNet Broadband TV Advert for Misleading Half Price Offer

1st May, 2013 (1 Comment)

The UK Advertising Standards Authority (ASA) has banned PlusNet’s recent Yorkshire-themed TV advert for its half price broadband offer (“All broadband’s half off“) after several viewers complained that the discount was, contrary to the promotional wording, not available to everybody.

T-Mobile and TalkTalk Adverts Banned for Unlimited and YouView Claims

17th April, 2013 (2 Comments)

The UK Advertising Standards Authority (ASA) has banned several ads for TalkTalk’s YouView TV product, which misleadingly described the set-top-box as being “free” despite a £50 install fee. The watchdog also banned an ad for T-Mobile’s (EE) £36 Full Monty Plan after it promoted “Unlimited internet” despite a Traffic Management policy.