Home » UK ISP News Archive » Article Tag: Advertising Standards (318 Posts)

Articles for Category Tag - Advertising Standards

ASA Bans Zzoomm Broadband Ad Over Misleading Savings Claim

10th January, 2024 (10 Comments)

The UK Advertising Standards Authority (ASA) has today banned a direct mailing advert for alternative full fibre network and ISP Zzoomm, which compared their 150Mbps broadband package with BT’s 35Mbps Fibre 1 service, after it was found to have contained “misleading” savings claims.

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ASA Enforce New Mid-Contract Price Hike Rules for UK Broadband ISPs

14th December, 2023 (8 Comments)

The Advertising Standards Authority (ASA) will tomorrow officially begin to enforce new guidance for how UK broadband ISPs and mobile network operators should communicate mid-contract prices hikes to consumers, which could make such policies clearer and more transparent. But it arrives as Ofcom move (here) to ban the practice.

New Ofcom UK Rules to STOP Misleading Use of “Fibre” Broadband UPDATE

13th December, 2023 (57 Comments)

The UK telecoms, media and internet content regulator, Ofcom, has today introduced new guidelines that will effectively only allow broadband ISPs to use terms like “fibre” and “full-fibre” on their websites, and in contracts, if their network brings fibre optic cables all the way to your home (i.e. FTTP / FTTH).

ASA UK Ban Virgin Media’s Misleading Fastest WiFi Guarantee Claims

13th December, 2023 (12 Comments)

A complaint by Vodafone has prompted the Advertising Standards Authority (ASA) to investigate and ultimately ban a series of adverts for Virgin Media’s (VMO2) UK broadband ISP products after some of them “misleadingly” claimed to be offering the “fastest WiFi Guarantee of any major provider“.

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Ofcom Find 380,000 UK Homes on Cheaper Social Broadband Tariffs

12th December, 2023 (1 Comment)

Ofcom has today published their latest biannual UK consumer affordability report, which reveals that the take-up of cheaper social broadband ISP and mobile tariffs for those on state benefits has increased to 380,000 households (up from 220,000 six months ago). But that still represents just 8.3% of households on Universal Credit (4.6 million).

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Ofcom UK BAN Some Mid-Contract Broadband and Mobile Price Hikes UPDATE6

12th December, 2023 (45 Comments)

The UK communications regulator, Ofcom, has today published the outcome of their review into whether mid-contract price hikes that are linked to inflation give mobile and broadband ISP customers enough certainty and clarity about what they can expect to pay. Suffice to say, they’re effectively banning the practice.

85 Percent of UK Says Mid-Contract Telecoms Price Hikes are Unfair

2nd November, 2023 (35 Comments)

A new Opinium survey of 2,000 UK adults, which was commissioned by Uswitch, has today claimed that 85% of broadband ISP and mobile customers view annual price rises as “unfair” and 87% think they should be allowed to leave their provider penalty free if they raise prices mid-contract.

Which? Launch Campaign to Ban Mid-Contract Broadband Price Hikes

6th October, 2023 (56 Comments)

Consumer magazine Which? has today launched the “Right to Connect” campaign, which accuses UK mobile and broadband providers of “duping consumers with their sneaky mid-contract price hikes” and is instead calling on the regulator, Ofcom, to “ban this practice” and deliver generally “clearer and fairer pricing“.

VOXI Confuse Customers with Incorrect £10 Unlimited Data Offer

16th September, 2023 (15 Comments)

Some of VOXI’s existing contract-free mobile operator customers, which is a UK virtual operator (MVNO) sibling of Vodafone, have complained after the provider appeared to misleading offer them a £10 unlimited data (mobile broadband) deal to prevent them from switching away – only to later decline to honour it.

Ads Watchdog Bans EE’s Misleading No.1 UK 5G Network Claims

23rd August, 2023 (8 Comments)

A series of complaints, most of which came from rivals Three UK and Vodafone, has prompted the UK Advertising Standards Authority (ASA) to investigate and ban several old adverts for EE’s mobile network over “misleading” promotions, which claimed that it was the “No.1” network for 5G.

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What is “Fibre” Broadband? UK ISPs Respond to Ofcom’s Call for Clarity

22nd August, 2023 (56 Comments)

A few months ago Ofcom launched a new consultation that proposed to only allow broadband ISPs to use the terms “fibre” and “full-fibre” on their sites and in contracts “if their network uses fibre-optic cables all the way from the exchange to the home” (FTTP). But feedback suggests that the biggest providers are not supportive.

Doorstep Scammers Posing as Council Reps to Sell UK Broadband

18th August, 2023 (8 Comments)

Residents in the West Midland’s city of Wolverhampton have been warned by the local city council to be on the lookout for doorstep scammers, some of which have recently been posing as council employees in an attempt to entice people to switch their ISP for free broadband.

ASA Bans Ads for UK ISP 6G Internet Over 6G Mobile Confusion

16th August, 2023 (22 Comments)

The Advertising Standards Authority (ASA) has banned several adverts for UK fixed wireless broadband ISP 6G Internet (IX Wireless) after they were found to have caused confusing by “misleadingly implying that a sixth-generation mobile network existed and was able to be used by consumers.” Awkward.

ASA UK Bans Sky Business Broadband Advert After BT Complaint

26th July, 2023 (8 Comments)

The Advertising Standards Authority (ASA) has banned a website advert for a Sky Business broadband package – displayed in January 2023 – after BT complained that it had made a “misleading” price comparison, which involved a claim that customers could “SAVE OVER £750” by switching to Sky’s package.

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ASA Ban Misleading Vodafone UK Phone Buy-Back Ads After Sky Complain

5th July, 2023 (6 Comments)

A complaint by Sky (Sky Mobile) has resulted in the Advertising Standards Authority (ASA) banning a multitude of Vodafone’s adverts for misleadingly claiming to offer the “UK’s only Phone Buy-Back Guarantee“, which is despite the fact that they are not the only UK company to guarantee to buy back the phones they sold.

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New UK Ad Rules to Tackle Mid-Contract Broadband Price Hikes UPDATE2

15th June, 2023 (22 Comments)

The UK Committees of Advertising Practice (CAP and BCAP) – sister bodies to the Advertising Standards Authority (ASA) – have today set out new guidance for how broadband ISPs and mobile operators should communicate mid-contract prices hikes to consumers, which will make such policies clearer and more transparent.

Starlink UK Customers Complain of Broadband Speed Throttling UPDATE

6th June, 2023 (29 Comments)

Some customers of SpaceX’s popular Starlink broadband ISP in the UK have started reporting that their download speeds are being throttled, often to around 50Mbps, when they hit a certain threshold. So it’s perhaps no coincidence that they’ve also launched a ‘PRIORITY – 1TB‘ plan for £180.