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Articles for Category Tag - Advertising Standards

 
vodafone uk 2017 mobile sim logo

8th February, 2023 (2 Comments)

The question of what is and is not a marketing communication cropped up again after the UK’s Advertising Standards Authority (ASA) banned an Instagram post and story linked to mobile and broadband provider Vodafone, which is despite the operator claiming they did not believe that the posts were advertorials.

WightFibre-BT-EE-Money-Expert-Sellers

7th February, 2023 (27 Comments)

BT (EE) has suspended doorstep selling on the Isle of Wight, which was being conducted on their behalf by a third-party firm ‘Money Expert‘, after rival broadband ISP WightFibre complained that the sellers had allegedly been making some very dishonest claims about the operator.

big_ben_uk_parliament_left_side_view

3rd February, 2023 (8 Comments)

A short but interesting debate took place yesterday in the House of Lords (Parliament), which saw many cross-party peers call on the UK government – represented by Lord Parkinson of Whitley Bay (DCMS) – to do more to help tackle the impact of recent above-inflation price hikes by broadband ISPs.

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Virgin Media O2 UK Hub 5 Router

28th January, 2023 (72 Comments)

A number of Virgin Media’s UK broadband ISP customers have been left frustrated after they were promised the provider’s latest Hub 5 router (Sagemcom F3896LG-VMB) with their package, but instead ended up being sent an inferior Hub 4 (Arris TG3492LG-VMB) and with no clear promise to rectify the issue at a later date.

vodafone uk 2017 mobile sim logo

23rd November, 2022 (7 Comments)

A complaint raised by EE (BT) has prompted the Advertising Standards Authority (ASA) to ban a website banner and press advert for broadband and mobile provider Vodafone, which were both found to have made a “misleading” claim of being “the UK’s Reliable, Award-winning network“.

Hyperoptic HQ London Hammersmith

16th November, 2022 (18 Comments)

A new survey commissioned by full fibre ISP Hyperoptic, which was conducted by Attest during October 2022 and surveyed 1,000 UK broadband bill payers, has found that many consumers continue to be confused by the language that providers use when communicating mid-contract price hikes.

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IP Address Illustration

12th November, 2022 (58 Comments)

When is a Static IP (Internet Protocol) address, not a Static IP address? The answer to this question should be simple (i.e. when it changes), but a recent consumer complaint against popular broadband ISP Hyperoptic has helped to highlight how the market appears to lack a common position on how to manage them.

high uk prices and costs

8th November, 2022 (10 Comments)

A new Opinium survey of 2,000 UK adults, which was commissioned by Uswitch during October 2022, has unsurprisingly found that 81% of respondents think mid-contract price increases by broadband ISPs and mobile operators are “unfair” and 80% want more providers to offer fixed price contracts.

copper vs fibre coppersaurus

26th September, 2022 (29 Comments)

A new Censuswide survey of 2,001 UK adults (aged 16+) that have broadband, which was commissioned by ISP Zen Internet and conducted during May 2022, has found that 32% of respondents still aren’t confident they can define what “full fibre” is – that’s up from 28% when the same question was asked in 2021.

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high uk prices and costs

8th September, 2022 (8 Comments)

The Committees of Advertising Practice (CAP and BCAP) – sister body to the Advertising Standards Authority (ASA) – has launched a consultation on new guidance that would require information about mid-contract prices hikes to be more prominently stated in ads by broadband ISPs and mobile operators to “avoid misleading consumers“.

Lebara mobile uk

10th August, 2022 (10 Comments)

The Advertising Standards Authority (ASA) has banned a website advert for UK mobile operator Lebara after a rival provider, Vectone Mobile, complained that the company was “misleadingly” promoting “unlimited” UK minutes and texts on plans that included a Fair Usage Policy (FUP) with thresholds.

sky broadband 2020 uk isp logo

10th August, 2022 (10 Comments)

A complaint raised by rival UK ISP BT (EE) has resulted in the Advertising Standards Authority (ASA) banning two adverts (a website and email promotion) for Sky Broadband’s service, both of which were found to have misleadingly claimed that the company was the “Top Performing Major Provider“.

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Sky Mobile UK

7th June, 2022 (6 Comments)

A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert for Sky Mobile (Sky Broadband), which was found to have “misleadingly” claimed to have offered “the perfect network“.

tesco_mobile_uk_2020

11th May, 2022 (14 Comments)

The UK Advertising Standards Authority has banned several adverts for Tesco Mobile – most of which were intended to highlight how big mobile operators were hiking their prices again – after 52 people complained that they contained offensive content (i.e. words that alluded to an expletive) and some could also be seen by children.

virgin_media_gig1fibre_broadband

4th May, 2022 (12 Comments)

The Advertising Standards Authority (ASA) has responded to a BT complaint by banning a UK website and TV advert for Virgin Media’s Gig1 Fibre broadband package, which saw the operator promote itself as the “UK’s fastest major broadband provider“, after they failed to include sufficient information to verify their comparisons.

Internet Danger Websites with Scam Ads and Malware

12th April, 2022 (0 Comments)

Internet search giant Google has removed two adverts, which appeared to offer support services to broadband users on major UK ISPs, after an investigation by Which? claimed that “customers with internet problems [were] being duped” by “dodgy broadband broker adverts” that tried to sell packages on “shady” Supanet (Supatel).

bt smart hub 2 router front

22nd December, 2021 (16 Comments)

The UK Advertising Standards Authority (ASA) has banned a website advert for BT’s broadband ISP packages – seen during December 2020 – after they “misleadingly” presented their “Stay Fast Guarantee” on packages as a guaranteed minimum speed for the package, when that was not actually the case.

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