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Articles for Category Tag - Advertising Standards

ASA Ban Misleading O2 Ad Claim of Being the UK’s No.1 Network

24th February, 2021 (11 Comments)

Complaints by rival mobile operators EE (BT) and Vodafone have resulted in the Advertising Standards Authority (ASA) banning several adverts for O2’s (Telefonica) mobile service, which the authority ruled had “misleadingly” claimed itself to be “the UK’s No.1 Network,” albeit without adequate substantiation.

ASA Ban Three UK’s Best Network for Data Claim After EE Moan

24th February, 2021 (53 Comments)

The Advertising Standards Authority (ASA) has banned several adverts for mobile operator Three UK after they all were found to have made the same “misleading” claim of offering the “Best Network for Data” (mobile broadband), which the watchdog said could not be substantiated.

ASA UK Ban Sky Broadband TV Ad After BT Complaint on Pricing

17th February, 2021 (13 Comments)

The Advertising Standards Authority (ASA) has banned a TV advert for one of ISP Sky Broadband’s bundles with their Pay TV service, which featured the popular computer-animated Minions characters from Universal Pictures, after rival provider BT complained that the price offer was “misleading.“

Internet Download High Speed Concept Illustration. 1 Gbps in Focus. Global Broadband Networks Speed 3D.

Why Buying Gigabit Broadband Doesn’t Always Deliver 1Gbps UPDATED

27th December, 2020 (47 Comments)

As the level of “gigabit capable” UK broadband ISP network coverage continues to rapidly expand then more and more people are now finding out what those working within telecoms and computer networking have known for a long time – being able to get or harness the full 1000Mbps (1Gbps) isn’t always possible.. yet.

WIK Study Finds Consumers Still Confused by Fibre Advertising

2nd December, 2020 (36 Comments)

A new study by WIK, which was commissioned by the FTTH Council Europe, has found that consumers are still being confused by the use (or abuse) of the term “fibre” in broadband ISP advertising, which can just as easily refer to slower hybrid connections (e.g. FTTC using copper and fibre lines) as it can a “full fibre” (FTTP) service.

Sky UK Advert Banned for Misleading Setup Fees on TV Bundles

12th August, 2020 (6 Comments)

The UK Advertising Standards Agency (ASA) has banned two adverts for Sky’s (Sky Broadband) TV and Netflix bundles, which promoted a £20 or £25 one-off setup fee to new customers but failed to make sufficiently clear that existing customers would have to pay an upfront fee of “up to £219“.

BT Gets O2 UK Adverts Pulled by ASA for Misleading Price Claims

8th July, 2020 (7 Comments)

The Advertising Standards Authority (ASA) has, following a complaint raised by BT, banned two press adverts for mobile operator O2 UK after it promoted a special deal on a bundle with the Microsoft Surface Pro X and iPad devices, albeit without making all of the associated costs completely clear.

Full Fibre ISP Hyperoptic Pull “UK’s fastest broadband” Claim

13th June, 2020 (26 Comments)

A complaint by full fibre broadband ISP Vodafone has prompted rival Hyperoptic to remove a statement on their website which, when written alongside their symmetric speed 1Gbps package, claimed that they offered the “UK’s fastest broadband.” The case was “informally resolved” through the Advertising Standards Authority (ASA).

ASA Bans Sky UK Advert for “Lowest Priced” Broadband Claim

13th May, 2020 (9 Comments)

The Advertising Standards Authority (ASA) has banned a TV advert for ISP Sky Broadband after it was found to have misleadingly claimed to offer “the UK’s lowest priced superfast broadband” service, which was not substantiated by the limited comparison.

EE UK Adverts Banned for “UNBEATABLE” No.1 Network Claims

8th April, 2020 (46 Comments)

A complaint by rival mobile operator Three UK has prompted the Advertising Standards Authority (ASA) to ban a string of adverts for EE’s 4G and 5G network, which were all found to have made “misleading” claims of being the United Kingdom’s “No.1 network“, as well as being “UNRIVALLED” and “UNBEATABLE.“

Three UK Advert Banned for Misleading “Real 5G” Mobile Claim

25th March, 2020 (26 Comments)

Complaints by BT (EE) and Vodafone have today prompted the Advertising Standards Authority (ASA) to ban two adverts for Three UK’s new ultrafast 5G based mobile (mobile broadband) network, which they found had “misleadingly” claimed “If it’s not Three, it’s not real 5G.”

O2 Refresh Ads Banned by ASA UK for Misleading Comparisons

18th March, 2020 (2 Comments)

A website and YouTube advert for O2 UK’s custom plans (refresh campaign – the ability to upgrade your phone at any time) have been banned by the Advertising Standards Authority (ASA) following complaints from rivals Three UK and Virgin Media, which said that some of their comparisons were “misleading.”

ASA UK Ban BT Adverts for Misleading Guaranteed WiFi Claims

18th March, 2020 (7 Comments)

Complaints from UK broadband ISPs Virgin Media, Vodafone and 11 people have resulted in several adverts for BT’s Complete WiFi (mesh system) service add-on being banned for misleadingly claiming that “only we guarantee wi-fi in every room” and “we guarantee a strong signal in every room.”

ASA Ban Vodafone UK Ads for Misleading Unlimited Data Claims

5th February, 2020 (25 Comments)

Complaints made by Virgin Media and Three UK have today resulted in the Advertising Standards Authority (ASA) banning several adverts for Vodafone’s new “unlimited data” mobile plans, which primarily occurred because of a failure to clearly express the related mobile broadband speed restrictions (especially on 5G).

Virgin Media UK Mocks Cheeky BT Bristol FTTP Broadband Ad

29th January, 2020 (42 Comments)

Cable ISP Virgin Media UK has criticised BT’s “dubious, unsubstantiated advertising” of their “full fibre” broadband products in the city of Bristol, which via several large billboard promotions warned locals not to “settle for Virgin” and to instead get “more reliable speeds than Virgin M200 and M350” from their FTTP.

UK Broadband ISP Savings in a Piggy Bank

Problems Remain – CMA Updates on Ofcom Loyalty Penalty Fixes

21st January, 2020 (0 Comments)

The Competition and Markets Authority (CMA) has issued its annual update on Ofcom’s progress toward tackling the “loyalty penalty” in UK broadband ISP and mobile services, which can result in existing customers paying “significantly more” than new ones. Overall the progress has been good, but not all operators are playing ball.

Electrosensitivity UK Ad Banned for Claiming 5G is Dangerous

8th January, 2020 (37 Comments)

The Advertising Standards Authority (ASA) has banned a “misleading” advert by campaign group Electrosensitivity-UK after it wrongfully claimed that the roll-out of ultrafast 5G mobile networks could result in a range of health effects, such as “reduced male fertility, depression, disturbed sleep and headaches, as well as cancer.”