Home » UK ISP News Archive » Article Tag: Advertising Standards (310 Posts)

Articles for Category Tag - Advertising Standards

Cityfibre Lose Case Against “Misleading” Fibre Broadband ISP Ads

15th April, 2019 (61 Comments)

The UK High Court of Justice has today dismissed Cityfibre’s Judicial Review of the Advertising Standards Authority’s decision to allow slower “part fibre” (hybrid fibre) ISPs to use “fibre” terminology in their broadband adverts, which Gigabit capable “full fibre” (FTTH/P) providers have long felt to be “misleading“.

ASA Rules Sky Broadband Made Misleading WiFi Claims in TV Ad

6th March, 2019 (2 Comments)

Complaints made by UK ISPs BT and Virgin Media have today resulted in the Advertising Standards Authority (ASA) banning a TV advert for Sky Broadband, which was found to have been “misleading” in its claims that their tech team could easily boost WiFi throughout your home with a simple action.

ASA Ban TalkTalk Ads for Misleading Mid-Contract Price Rises Claim

27th February, 2019 (11 Comments)

A complaint by UK broadband ISP Plusnet has resulted in the Advertising Standards Authority (ASA) banning a website and TV advert for TalkTalk’s service, which saw them “misleadingly” claim to be the “only major provider to guarantee no mid-contract broadband price rises on all our plans.” Except they aren’t.

BT Advert Banned for Misleading “UK’s most powerful Wi-Fi” Claim

27th February, 2019 (12 Comments)

A complaint by UK cable ISP Virgin Media has resulted in the Advertising Standards Authority (ASA) banning a couple of BT adverts after they misleadingly claimed their Smart Hub broadband router could deliver the “UK’s most powerful Wi-Fi vs. major broadband providers.” It’s not the first time that’s happened.

CMA Seek Urgent Action to Tackle Mobile and Broadband Loyalty Penalties

19th December, 2018 (2 Comments)

The Competition and Markets Authority has concluded its “super-complaint” probe into how UK consumers who remain loyal to a broadband ISP or mobile operator often end up paying “significantly more” than new customers. In response they’ve called for “urgent action” to tackle related issues and protect vulnerable users.

South Norfolk UK Claims 100% Coverage of 10Mbps+ Broadband

4th December, 2018 (6 Comments)

The South Norfolk Council claims to have been successful in its ambition, which sought to be the first rural district in East Anglia to ensure that every home and business can order a broadband ISP connection with a minimum download speed of 10Mbps. But to get it you’ll have to sign-up with a wireless ISP.

FTTH Council EU Issue Open Letter Calling for End to Fake Fibre Ads UPDATE

3rd December, 2018 (14 Comments)

The President of the FTTH Council Europe, Ronan Kelly, has published a new open letter to EU telecoms ministers, which calls on them to stop “misleading fibre advertising” by UK and EU broadband ISPs that offer hybrid fibre services (e.g. FTTC); these are often significantly slower and less reliable than “full fibre” (FTTH).

Digital Minister Supports Campaign Against Fake Fibre Adverts

17th November, 2018 (4 Comments)

The UK Government’s Digital Minister, Margot James, appears to have indirectly lent support to Cityfibre’s efforts to stop slower “hybrid fibre” (FTTC, HFC DOCSIS etc.) broadband ISPs from using the same marketing terms as significantly faster “full fibre” (FTTP) providers, which the MP agreed was “misleading advertising.“

FTTH Council Europe Calls for End to Misleading Fibre Broadband Ads

14th November, 2018 (6 Comments)

The FTTH Council Europe has today welcomed a vote by the European Parliament to approve the new European Electronic Communications Code (EECC), which could boost investment in “full fibre” (FTTP/H) broadband and 5G mobile. But they also called on the EU to get tough on “fake fibre” marketing by ISPs.

Vodafone Gets Three UK TV Ad Banned for Misleading Snapchat Offer

24th October, 2018 (6 Comments)

Mobile operator Three UK has been told to pull yet another advert for their service after Vodafone complained that one of their TV promotions, which told viewers that they could “use Snapchat all you like, without using up your data … only on Three“, was “misleading” because they offered a similar plan.

Another Vodafone UK Martin Freeman TV Advert Gets Banned

10th October, 2018 (8 Comments)

The Advertising Standards Authority (ASA) has banned a second Vodafone TV advert featuring actor Martin Freeman, which occurred after 11 complainants said the promotion “misleadingly” implied that Mobile customers could leave their contract at any time. Instead they could only do so within the first 30 days of service.

The ISP industry only has itself to blame for its bad reputation – Guest Editorial

1st October, 2018 (25 Comments)

There is a perception problem in the ISP industry. And it’s certainly not getting any better. If anything, we are falling into the same traps we always have. Lessons we should already have learned are not being heeded.

Competition Complaint Investigates the High Price of Provider Loyalty

28th September, 2018 (10 Comments)

The UK Competition and Markets Authority has opened a “super-complaint” into broadband ISPs, mobile and financial (savings etc.) providers, which will examine how consumers who remain loyal (e.g. stay with the service at the end of their contract) can end up paying “significantly more” than new customers.

Cityfibre Recruit TV Celeb Dominic Littlewood to Fight Fake Fibre Ads

25th September, 2018 (26 Comments)

Fibre optic UK network builder Cityfibre has recruited TV celebrity Dominic Littlewood – famous for The One Show, Fake Britain and Cowboy Builders (among others) – to help support their on-going campaign against “misleading” uses of “fibre” terminology in adverts by slower hybrid fibre broadband ISPs.

Vodafone’s UK ISP Broadband Speed Guarantee Ads Ruled Misleading

12th September, 2018 (0 Comments)

A mix of consumer complaints, including one from rival ISP BT, has resulted in the Advertising Standards Authority (ASA) banning a website, radio and TV advert – featuring actor Martin Freeman – for Vodafone’s fixed line home broadband service after its “Ultimate Speed Guarantee” feature was found to be “misleading.”

Cityfibre Suggest UK Broadband Worse than Internet on the Beach Abroad

5th September, 2018 (9 Comments)

Fibre optic network builder Cityfibre has suggested via a new survey that people are likely to get “faster internet on the beach in your favourite holiday resort” than when you are trying to connect in the UK, although the survey doesn’t actually confirm that and the results are a mix of questionable interpretations.

Study Slams UK Broadband ISPs for Post Contract Price Hikes of 62%

29th August, 2018 (12 Comments)

A new study of home broadband packages offered by some of the UK’s largest ISPs – including BT, Sky Broadband, TalkTalk, EE, Plusnet and Virgin Media – has claimed that subscribers can face “steep price rises” of up to 62.5% (an extra £152 annually) if they stay loyal to their provider and don’t switch away.