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Articles for Category Tag - Advertising Standards

ASA Ban Sky Mobile UK Ads for Misleading Perfect Network Claim

7th June, 2022 (6 Comments)

A complaint raised by broadband ISP and mobile giant BT looks set to result in the UK Advertising Standards Authority (ASA) banning a TV and poster advert for Sky Mobile (Sky Broadband), which was found to have “misleadingly” claimed to have offered “the perfect network“.

ASA UK Bans Tesco Mobile Adverts Over Offensive Content

11th May, 2022 (14 Comments)

The UK Advertising Standards Authority has banned several adverts for Tesco Mobile – most of which were intended to highlight how big mobile operators were hiking their prices again – after 52 people complained that they contained offensive content (i.e. words that alluded to an expletive) and some could also be seen by children.

ASA Ban Virgin Media Gig1 Fibre Ads Over Insufficient Comparison UPDATE

4th May, 2022 (12 Comments)

The Advertising Standards Authority (ASA) has responded to a BT complaint by banning a UK website and TV advert for Virgin Media’s Gig1 Fibre broadband package, which saw the operator promote itself as the “UK’s fastest major broadband provider“, after they failed to include sufficient information to verify their comparisons.

Internet Danger Websites with Scam Ads and Malware

Google Removes Dubious UK Broadband ISP Support Adverts

12th April, 2022 (0 Comments)

Internet search giant Google has removed two adverts, which appeared to offer support services to broadband users on major UK ISPs, after an investigation by Which? claimed that “customers with internet problems [were] being duped” by “dodgy broadband broker adverts” that tried to sell packages on “shady” Supanet (Supatel).

BT Advert Banned for Misleading UK Broadband Speed Guarantee

22nd December, 2021 (16 Comments)

The UK Advertising Standards Authority (ASA) has banned a website advert for BT’s broadband ISP packages – seen during December 2020 – after they “misleadingly” presented their “Stay Fast Guarantee” on packages as a guaranteed minimum speed for the package, when that was not actually the case.

Swish-Fibre-UK-ISP-Fake-Fibre-Broadband-Advert-Example

Swish Fibre Complain to ASA Over BT’s Use of Fibre Broadband Terminology

23rd November, 2021 (52 Comments)

Alternative UK ISP Swish Fibre has continued their “fake fibre” related advertising feud with BT today after they lodged a retaliatory complaint with the Advertising Standards Authority (ASA), which objected to the “confusing” use of the term “fibre broadband” in the incumbents marketing for their “part-fibre” (FTTC) products.

ASA Bans VOXI UK Mobile Advert for Misleading Price Claims

13th October, 2021 (4 Comments)

A complaint by rival UK mobile operator giffgaff has resulted in the Advertising Standards Authority (ASA) banning a website ad for VOXI – the MVNO sub-brand for Vodafone – over “misleading” price claims, which centres around the way they advertised their 12GB data (mobile broadband) plan for £10 per month.

TalkTalk UK ISP Adverts Banned for Breaking Fixed Price Promise

29th September, 2021 (10 Comments)

The UK Advertising Standards Authority has banned a TV and email advert for ISP TalkTalk’s home broadband packages, which occurred after they were found to have misleadingly pledged “no mid-contract rises” on supposedly “fixed” price plans, only to later increase their prices during the fixed contract period.

EE Get O2 Mobile UK Ad Banned by ASA for Best Coverage Claim

22nd September, 2021 (11 Comments)

Mobile operator O2 (VMO2) has had one of its press adverts banned by the UK Advertising Standards Authority (ASA) after rival EE (BT) complained that it misleadingly made a claim of being “Britain’s Best for Coverage,” which was based on flaky feedback from a consumer survey, rather than objective technical evidence.

ISP Swish Fibre and BT Lock Horns Over Fake Fibre Advertising

14th September, 2021 (28 Comments)

Alternative UK ISP Swish Fibre, which is deploying its own Fibre-to-the-Premises (FTTP) broadband network, has accused BT of trying to censor (via a complaint to the advertising watchdog) its own tongue-in-cheek campaign that attempted to highlight the “misleading practice of promoting speed-sapping copper-mix services as ‘Fibre broadband’.”

ASA Bans Vodafone Ads for Misleading UK’s Best Network Claim

28th July, 2021 (5 Comments)

A complaint by rival mobile operator EE (BT) has prompted the Advertising Standards Authority (ASA) to ban several of Vodafone’s adverts after they “misleadingly” claimed to be the “UK’s Best Network” or “UK’s best mobile data network” for 4G and 5G services (mobile broadband).

ASA Ban Three UK TV Ads for Misleading UK’s Fastest 5G Claim

21st July, 2021 (12 Comments)

A complaint raised by rival mobile operator Vodafone has today resulted in the Advertising Standards Authority (ASA) banning two TV adverts for Three UK, one of which “misleadingly” claimed to offer the “UK’s fastest 5G network” (broadband speed) and the other claimed they were the only “real 5G” operator.

Swish Fibre Campaign Targets “Fake Fibre” UK Broadband ISPs

16th July, 2021 (22 Comments)

UK ISP Swish Fibre, which is deploying a 10Gbps Fibre-to-the-Premises (FTTP) broadband network to cover 250,000 premises in England (Home Counties), has launched an entertaining new advertising campaign that aims to highlight the differences between “speed-sapping” copper-mix “Fake Fibre” services and Full Fibre ones.

ASA Probe Broadband ISP TalkTalk Over Mid Contract Price Hike

2nd July, 2021 (20 Comments)

The UK Advertising Standards Authority (ASA) has confirmed that they’re investigating budget broadband provider TalkTalk after the ISP announced a price hike earlier this year (here), which somewhat controversially also hit some customers who had previously signed-up under the promise of “no mid-contract price rises“.

BT UK Broadband ISP Ad Banned for Misleading Full Fibre Claim

5th May, 2021 (14 Comments)

The UK Advertising Standards Authority (ASA) has banned a poster advert for BT’s Fibre-to-the-Premises (FTTP) based ultrafast broadband service after it was found to have “misleadingly” claimed to offer “more reliable speeds” than a similar package on Virgin Media’s network in the Bristol area.

Report Claims Labelling Could Help UK Uptake of FTTP Broadband

31st March, 2021 (41 Comments)

A new report from WIK-Consult, which was commissioned by CityFibre, has claimed that the introduction of a new UK labelling system, with better information on broadband services, could increase consumer take-up of gigabit Fibre-to-the-Premises (FTTP) ISP products by 40% (i.e. an extra 1.6 million homes by 2025).

ASA Ban Misleading O2 Ad Claim of Being the UK’s No.1 Network

24th February, 2021 (11 Comments)

Complaints by rival mobile operators EE (BT) and Vodafone have resulted in the Advertising Standards Authority (ASA) banning several adverts for O2’s (Telefonica) mobile service, which the authority ruled had “misleadingly” claimed itself to be “the UK’s No.1 Network,” albeit without adequate substantiation.