Home » UK ISP News Archive » Article Tag: Advertising Standards (317 Posts)

Articles for Category Tag - Advertising Standards

Another Vodafone UK Martin Freeman TV Advert Gets Banned

10th October, 2018 (8 Comments)

The Advertising Standards Authority (ASA) has banned a second Vodafone TV advert featuring actor Martin Freeman, which occurred after 11 complainants said the promotion “misleadingly” implied that Mobile customers could leave their contract at any time. Instead they could only do so within the first 30 days of service.

The ISP industry only has itself to blame for its bad reputation – Guest Editorial

1st October, 2018 (25 Comments)

There is a perception problem in the ISP industry. And it’s certainly not getting any better. If anything, we are falling into the same traps we always have. Lessons we should already have learned are not being heeded.

Competition Complaint Investigates the High Price of Provider Loyalty

28th September, 2018 (10 Comments)

The UK Competition and Markets Authority has opened a “super-complaint” into broadband ISPs, mobile and financial (savings etc.) providers, which will examine how consumers who remain loyal (e.g. stay with the service at the end of their contract) can end up paying “significantly more” than new customers.

Cityfibre Recruit TV Celeb Dominic Littlewood to Fight Fake Fibre Ads

25th September, 2018 (26 Comments)

Fibre optic UK network builder Cityfibre has recruited TV celebrity Dominic Littlewood – famous for The One Show, Fake Britain and Cowboy Builders (among others) – to help support their on-going campaign against “misleading” uses of “fibre” terminology in adverts by slower hybrid fibre broadband ISPs.

Vodafone’s UK ISP Broadband Speed Guarantee Ads Ruled Misleading

12th September, 2018 (0 Comments)

A mix of consumer complaints, including one from rival ISP BT, has resulted in the Advertising Standards Authority (ASA) banning a website, radio and TV advert – featuring actor Martin Freeman – for Vodafone’s fixed line home broadband service after its “Ultimate Speed Guarantee” feature was found to be “misleading.”

Cityfibre Suggest UK Broadband Worse than Internet on the Beach Abroad

5th September, 2018 (9 Comments)

Fibre optic network builder Cityfibre has suggested via a new survey that people are likely to get “faster internet on the beach in your favourite holiday resort” than when you are trying to connect in the UK, although the survey doesn’t actually confirm that and the results are a mix of questionable interpretations.

Study Slams UK Broadband ISPs for Post Contract Price Hikes of 62%

29th August, 2018 (12 Comments)

A new study of home broadband packages offered by some of the UK’s largest ISPs – including BT, Sky Broadband, TalkTalk, EE, Plusnet and Virgin Media – has claimed that subscribers can face “steep price rises” of up to 62.5% (an extra £152 annually) if they stay loyal to their provider and don’t switch away.

Cheapest Advertised Broadband Speeds 41% Slower Since ASA Ruling

4th August, 2018 (18 Comments)

Consumer magazine Which? has today claimed that advertised broadband speeds are now 41% slower on the “cheapest deals” since the Advertising Standards Authority (ASA) began requiring UK ISPs to only promote “average” speeds (a median measured at peak time) for their headline packages.

Cityfibre Attack Coppersaurus of Misleading Fibre Broadband Ads

31st July, 2018 (45 Comments)

Fibre optic network builder Cityfibre has today launched the Coppersaurus campaign, which aims to draw attention to the UK’s “prehistoric broadband” and support their court case to end “misleading” uses of “fibre” terminology in ISP adverts (i.e. when it’s used to describe slower hybrid copper and fibre connections).

Cityfibre UK Joins European Alliance to Boost Full Fibre Broadband

20th July, 2018 (21 Comments)

Fibre optic UK network builder Cityfibre has today announced that they’ve joined Deutsche Glasfaser, Open Fiber, Reykjavikur and SIRO as signatories of a new alliance, which aims to promote a wholesale-only build model and end the misuse of “fibre” terminology in consumer broadband ISP advertising.

Cityfibre Finds Support for Fibre Broadband Adverts Legal Challenge

16th July, 2018 (21 Comments)

A Censuswide survey of 3,422 home broadband ISP users has found support for Cityfibre’s legal challenge of the current UK advertising rules, which they say “misleadingly” allows so-called hybrid fibre ISPs to promote their services as being “fibre optic” despite using slower metallic cables (e.g. copper).

Cityfibre Secure Judicial Review of “Misleading” Fibre Broadband Ads

12th June, 2018 (17 Comments)

The UK High Court has today granted Cityfibre permission to proceed with its Judicial Review of the Advertising Standards Authority’s decision regarding the use of “fibre” terminology in broadband ISP advertising, which the operator has often accused of being “misleading” for consumers.

Challenges as UK ISPs Start Advertising Average Broadband Speeds

23rd May, 2018 (12 Comments)

Starting today all broadband offering Internet Service Providers (ISP) in the United Kingdom will be expected to change how they advertise service speeds, primarily by only promoting “average” speeds (a median measured at peak time) for their headline packages instead of an “up to” (fastest 10%) figure.

ISP Plusnet Reveals New Average Advertised Broadband Speeds

19th May, 2018 (20 Comments)

Low cost UK ISP Plusnet and partner John Lewis have joined several other providers by revealing what their average advertised broadband download speeds will become when the new guidelines are adopted next Wednesday. They’ll also be the first to include an average for upload speed (well done).

Which Suggest UK ISPs May Get Average Broadband Speeds Wrong

18th May, 2018 (25 Comments)

Next week a change in UK advertising guidelines will mean that broadband ISPs need to start promoting “average download speeds” (a MEDIAN measured at peak time 8-10pm) on their public packages (details). But a new study by Which? suggests that some may end up over estimating their averages.

ISP Utility Warehouse Adopt Average Advertised Broadband Speeds

8th May, 2018 (6 Comments)

While updating our database of around 200 UK ISPs today we noticed that the Utility Warehouse had just joined Sky Broadband and the Post Office by adopting average advertised broadband download speeds, which sit alongside their old ‘up to‘ (fastest 10% of customers) figures.

First Utility Discounts in Spring 2018 Sale of Broadband Packages UPDATE

8th May, 2018 (2 Comments)

Energy supplier and UK ISP First Utility has launched a spring sale on their range of broadband and phone packages, which among other things sees their ‘up to’ 38Mbps and 76Mbps superfast home broadband (FTTC) and phone bundles dropping to £24.99 and £29.99 per month respectively.