Home » UK ISP News Archive » Article Tag: Advertising Standards (310 Posts)

Articles for Category Tag - Advertising Standards

Cheapest Advertised Broadband Speeds 41% Slower Since ASA Ruling

4th August, 2018 (18 Comments)

Consumer magazine Which? has today claimed that advertised broadband speeds are now 41% slower on the “cheapest deals” since the Advertising Standards Authority (ASA) began requiring UK ISPs to only promote “average” speeds (a median measured at peak time) for their headline packages.

Cityfibre Attack Coppersaurus of Misleading Fibre Broadband Ads

31st July, 2018 (45 Comments)

Fibre optic network builder Cityfibre has today launched the Coppersaurus campaign, which aims to draw attention to the UK’s “prehistoric broadband” and support their court case to end “misleading” uses of “fibre” terminology in ISP adverts (i.e. when it’s used to describe slower hybrid copper and fibre connections).

Cityfibre UK Joins European Alliance to Boost Full Fibre Broadband

20th July, 2018 (21 Comments)

Fibre optic UK network builder Cityfibre has today announced that they’ve joined Deutsche Glasfaser, Open Fiber, Reykjavikur and SIRO as signatories of a new alliance, which aims to promote a wholesale-only build model and end the misuse of “fibre” terminology in consumer broadband ISP advertising.

Cityfibre Finds Support for Fibre Broadband Adverts Legal Challenge

16th July, 2018 (21 Comments)

A Censuswide survey of 3,422 home broadband ISP users has found support for Cityfibre’s legal challenge of the current UK advertising rules, which they say “misleadingly” allows so-called hybrid fibre ISPs to promote their services as being “fibre optic” despite using slower metallic cables (e.g. copper).

Cityfibre Secure Judicial Review of “Misleading” Fibre Broadband Ads

12th June, 2018 (17 Comments)

The UK High Court has today granted Cityfibre permission to proceed with its Judicial Review of the Advertising Standards Authority’s decision regarding the use of “fibre” terminology in broadband ISP advertising, which the operator has often accused of being “misleading” for consumers.

Challenges as UK ISPs Start Advertising Average Broadband Speeds

23rd May, 2018 (12 Comments)

Starting today all broadband offering Internet Service Providers (ISP) in the United Kingdom will be expected to change how they advertise service speeds, primarily by only promoting “average” speeds (a median measured at peak time) for their headline packages instead of an “up to” (fastest 10%) figure.

ISP Plusnet Reveals New Average Advertised Broadband Speeds

19th May, 2018 (20 Comments)

Low cost UK ISP Plusnet and partner John Lewis have joined several other providers by revealing what their average advertised broadband download speeds will become when the new guidelines are adopted next Wednesday. They’ll also be the first to include an average for upload speed (well done).

Which Suggest UK ISPs May Get Average Broadband Speeds Wrong

18th May, 2018 (25 Comments)

Next week a change in UK advertising guidelines will mean that broadband ISPs need to start promoting “average download speeds” (a MEDIAN measured at peak time 8-10pm) on their public packages (details). But a new study by Which? suggests that some may end up over estimating their averages.

ISP Utility Warehouse Adopt Average Advertised Broadband Speeds

8th May, 2018 (6 Comments)

While updating our database of around 200 UK ISPs today we noticed that the Utility Warehouse had just joined Sky Broadband and the Post Office by adopting average advertised broadband download speeds, which sit alongside their old ‘up to‘ (fastest 10% of customers) figures.

First Utility Discounts in Spring 2018 Sale of Broadband Packages UPDATE

8th May, 2018 (2 Comments)

Energy supplier and UK ISP First Utility has launched a spring sale on their range of broadband and phone packages, which among other things sees their ‘up to’ 38Mbps and 76Mbps superfast home broadband (FTTC) and phone bundles dropping to £24.99 and £29.99 per month respectively.

Get Ready for Average Speeds in UK Broadband ISP Advertising

30th April, 2018 (37 Comments)

Tomorrow marks the first day of May and it will be an important month for broadband providers in the United Kingdom, not least because a new rule will be enforced, which requires them to start promoting “average speeds” (a median measured at peak time – 8pm to 10pm) for their public packages.

Utility Warehouse Ad Banned for Misleading Best Value Mobile Claim

10th April, 2018 (4 Comments)

Phone, broadband ISP and UK energy provider Utility Warehouse have had a website advert for their service pulled after the Advertising Standards Authority ruled that it had misleadingly promoted itself as offering “the UK’s best value mobile“.

BT Get Sky Broadband ISP Advert Banned Over Misleading Prices Claim

21st March, 2018 (11 Comments)

The Advertising Standards Authority has banned a national UK press advert for Sky Broadband after rival ISP BT complained that the promotion’s claim of offering “Unlimited Broadband At Our Best Prices” was “misleading,” not least because they’d recently offered the same package for less.

Cityfibre Take Ads Watchdog to Court Over Fibre Broadband Promos

5th March, 2018 (64 Comments)

Fibre optic network builder Cityfibre has filed for a Judicial Review of last year’s decision by the UK Advertising Standards Authority, which ruled that it was “not materially misleading” for ISPs to describe slower hybrid fibre services (e.g. FTTC / HFC DOCSIS) as “fibre broadband.”

BT Get Three UK’s Ads Banned for Misleading Mobile Spectrum Campaign

8th February, 2018 (3 Comments)

A quirky 2016 advertising campaign by Three UK, which called upon Ofcom’s CEO to “Make the Air Fair” by imposing a mobile spectrum ownership cap of 30% that would have hit EE (BT) and Vodafone, has been banned after the Advertising Standards Authority branded it “misleading.”

A Look at How Other Countries Advertise Broadband ISP Speeds vs UK

2nd January, 2018 (14 Comments)

Over the past couple of years there’s been a ferocious debate in the United Kingdom over the question of how fixed line broadband providers should advertise their service speeds and this got us to thinking, how do other countries advertise line speeds? Let’s take a look.

UK ISPs React to Average Broadband Speeds in Advertising Requirement

24th November, 2017 (21 Comments)

Yesterday the Advertising Standards Authority (ASA) revealed new guidance (here), which from 23rd May 2018 will require all broadband ISPs to advertise “average” speeds (a median measured at peak time) for their packages. Today we’ve published some thoughts from a cross section of providers.