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UK ISP Virgin Media Shifts its Window for Broadband Traffic Management

Friday, February 22nd, 2013 (1:37 am) by Mark Jackson (Score 1,375)
virgin media uk

Customers of Virgin Media should take note that the cable operators Traffic Management policy, which slows the download speed of heavy users and P2P file sharing services during peak times (evenings), has been moved because Tablets and Smartphones are changing how people use the internet.

In particular the operator notes that, over the past 6 months, the growing popularity of Tablet computers has caused many of their customers to “log off” from their broadband service a bit later than the usual 9pm window. “Now we’re not seeing a drop off in downstream traffic until 10pm,” said VM’s support bod Mark Wilkin.

VM’s Mark Wilkin explained:

This is mainly due to people watching TV and streaming content over the internet instead of shutting down their PC and watching TV before they head off to bed.

So because of this we need to move our evening traffic management window to when people are now using the internet. Ensuring that your peak time experience is protected from the impact of people who max out their connection 24/7. So we’re changing the evening window for downstream traffic from 16:00-21:00 to 17:00-22:00.”

The change, which has today become fully effective for all customers, does not affect upstream traffic and nor has there been any change to Virgin Media’s thresholds or the duration of the restriction when traffic management is triggered. Further details can be found on Virgin’s Traffic Management Page.

It’s worth adding that VM has been trialling a number of allegedly “more dynamic and generous” Traffic Management solutions in various parts of the country since October last year. This isn’t affected by the above changes and a further update on the new solution is expected to be announced “within the coming weeks“.

We’ll be able to determine just how “generous” it really is once VM reveals the final changes.

PS – Sorry to readers for not covering this last Friday, as some of you kindly asked. It got lost in a sea of other news.

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7 Responses
  1. Phil

    They should scrap stupid traffic management. I don’t believe of tablets, spartphones logged off until 10pm, what a load of rubbish. Can’t wait to leave them when BT bring in FTTC in 2014 and join Plusnet FTTC unlimited free of traffic managed.

    Virgin Media same expensive price and more traffic shaped should reduced in price but they didn’t and still no doubled speed until end of this year.

    • I disagree with your first point. One thing we’ve noticed in our home is that we do use the tablets until later at night, when in bed. Before we never really did as laptops weren’t quite as easy but somehow tablets fit the bill.

  2. Adam

    to Phill
    8. Is traffic managed?
    Like all our broadband services, Plusnet Fibre traffic is managed on our network. This is to guarantee all customers get a good quality and sustainable service. For more information read our Guide to Traffic Management.

    • Ignitionnet

      Check out Unlimited Fibre – neither that nor BT Infinity 2 are shaped. The only ‘management’ on the Unlimited Plusnet product is that they prioritise traffic when your line is saturated so that streaming video isn’t wiped out by a big download and gaming remains smooth even when pushing the line heavily.

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