Mobile UK Travel eSIM Provider easySim Global Launch Unlimited Data
Mobile service provider easySim.global, which is part of the Stelios-linked easy® family (easyJet, easyCar etc.) and offers low cost travel data (mobile broadband) to use all around the world via eSIM, has this week informed customers that they’ve started offering Unlimited Data eSIMs.
Until now easySim.global has tended to only offer data capped eSIM plans, albeit at a time when many other such providers have already gravitated into the unlimited data area. “Our popular fixed data eSIM bundles aren’t going anywhere — they remain the perfect choice for travellers who know exactly how much data they need. But many of our customers have asked for another option when they’d rather not think about limits at all,” said the provider’s latest email to customers.
The change means that Unlimited Data eSIM bundles are now available across the USA, Türkiye, and most of Europe. But just like other travel eSIM providers, the term “unlimited data” should be taken with a pinch of salt, since there are often limitations attached.
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In the case of easySIM.global, the Fair Usage Policy (FUP) suggests that those taking out one of their “unlimited data” plans will get 3GB (GigaBytes) of “high-speed data per day, with continued access at reduced speeds thereafter“. Digging deeper we note that the latter statement means “speeds are reduced to between 512Kbps and 1Mbps until the next 24-hour cycle“. Now anybody who has used the modern internet at such speeds will know it can be a pretty painful affair.
The reality is that such limitations are fairly common with other eSIM providers too, although a few do manage to get around them by offering locally sourced eSIMs from the markets they cover. We also have to credit the fact that easySIM.global do make these caveats easy to undercover, which is sadly not the case with all eSIM providers, where you’ll sometimes need to become the equivalent of a police detective to uncover such details.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Unlimited data that is limited to 3GB a day? How is this allowed to be advertised as such? I don’t understand why we are so strict on adverts their claims for everything but not for mobile phone providers.
They don’t cut you off though, so it’s essentially unlimited data but with only the first 3GB being at full speed.
I don’t like the advertising either but the ASA caved in to the industry years ago. To me ‘unlimited’ means no limits in terms of amount of data, speed or any other restrictions. It should really be advertised as a 3GB SIM with backup allowance.
The ASA does have a requirement for any unlimited speed restrictions to be “modest”, so there’s often some debate around that. But the important thing to remember if that they’re rarely a proactive organisation, so if you want them to consider something you do have to put in a complaint.
I think there is justification for the ASA taking a broad look at some travel eSIM providers over this, as quite a few impose restrictions without clearly signposting what those are to their customers. But they can only take action against UK based organisations and only if you complain.
@BeninLondon: Well, it is limited, technically. With a speed limitation there is only so much data you can download… In this particular case, 3GB at full speed and then 5-10 GB at turtle speed. I call that false advertising, not word play.
Anyone know what is the purpose of this offer? There are way better offers on the market both from MNO and MVNO operators.
Some will just go along with it because it’s Easy and no doubt they’ll be advertising their eSIM on their flight booking sites. Just business.
Personally, I’m not a fan as they’ve been known to attack anyone and everything with the word easy in their name, including small indie bands.
I didn’t realise it was an Easy product. That makes it much better and trustworthy. The other options in the market are in my opinion, a bit scammy.
Nice
I think it’s a bit pathetic this can be advertised as unlimited. Whilst it is, in the fact you aren’t cut off 3gb is hardly a huge amount in this day and age!
Having just come back from holiday and used Holafly esim, this offer sounds really good. The one I used constantly restricted you to dial up speeds making it useless. And to unlock, I had to message them sending screen shots, basically following a pain in the do dah script each time. That resulted in immediately resolving the network issues in my local area!
I think next time, is look to see what a main provider can offer or a local SIM.
They seem quite expensive, pricing-wise. I use GoMoWorld for travel eSims. They’re owned by eir, who are the former state owned telecoms company of Ireland. Easy have 10GB USA data for 30 days for €19 compared to 20GB for €20 with GoMoWorld for example. You can get even cheaper options with the likes of Saily or Airlo etc. Even Vodafone do travel eSims now!
As a full time traveler, I either buy a one day eSIM to get me online when I land or buy a sim at the airport. I tend to research and buy a local sim in country depending on my length of stay, although it’s normally a month or more as we live like locals. Local SIM cards bought in the network shop are generally the cheapest option, airport operators charge a premium for the convenience.