ISP Zen Internet UK Doubles its Broadband Usage Allowances for FREE

Zen Internet, a UK internet provider with a rare reputation for quality, has moved to make itself appear more competitive by confirming that they plan to double the monthly usage allowances (downloads) at no extra cost on all its broadband ISP packages from the 1st April 2012 (includes Zen’s fibre optic superfast broadband services).

For example, customers of the entry-level Zen Lite package, which currently offers ‘up to’ 20Mbps broadband speeds with a tiny usage allowance of just 10GB (GigaBytes) for a monthly fee of £18.37 (1 month contract term), will see that allowance rise to 20GB from 1st April 2012.

Elsewhere the Fibre Active service, which offers up to 40Mbps superfast FTTC speeds and a 50GB allowance for £36 per month (12 month contract), will jump to a much more respectable 100GB instead. This trend continues across all of their internet access packages.

Andrew Saunders, Zen’s Head of Product Management and Marketing, said:

“We don’t take our awards and positive feedback for granted. To stay at the top and provide value to our customers, we need to keep improving. We’ve been listening to how our customers’ internet use is changing and what they want to see from Zen. It’s clear that as more of us watch our favourite TV shows through online catch-up services, check out the latest viral video clips or simply watch the news live online, the amount of internet bandwidth we consume is growing.

This isn’t just an issue for home broadband. With the Olympics on the horizon many businesses are considering their policy on allowing employees to watch the news or sporting events at their desks. In addition, with the faster speeds available now through fibre optic broadband, businesses are taking up services such as video-conferencing or cloud based services which can utilize high amounts of bandwidth.”

Zen has a history of increasing its usage allowances for both new and existing customers. The ISP has also pledged to stick “firmly” with their policy of not employing either a Fair Usage Policy (FUP) or Traffic Shaping. Both are described by Zen as being too “mysterious, confusing and even potentially misleading for customers and therefore [we do] not implement either of these practices“.