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Zen Internet Boosts Fibre Broadband Uptake by Extending FREE Installs

Monday, January 7th, 2013 (10:38 am) - Score 1,200

UK ISP Zen Internet has today moved to extend its existing FREE installation (saves £96 inc. VAT) promotion in an apparent effort to tackle the “slow uptake” of existing Fibre Optic based superfast broadband (FTTC) services in the country.

According to Zen, both new and existing customers will benefit from the free installation offer on its Fibre Broadband services, which will run from today (7th January 2013) to 31st March 2013. The installation itself includes an onsite visit by an engineer to adapt the faceplate and connect a VDSL modem and router.

Andrew Saunders, Zen’s Head of Product Management, said:

There are lots of headlines about building even faster networks in the future, exciting media campaigns from the larger players, but generally a lack of easy to understand information about Fibre Optic Broadband services available today. We are concerned that in combination this is slowing the uptake of faster services that are available to about 50% of premises in the UK today.

We recognise that although today’s fibre based services are typically 8 – 10 times faster than traditional broadband, the cost of installation for Fibre Optic Broadband may be a barrier to many customers. So we have taken the bold step of introducing a special offer that removes this cost.”

In fairness many other ISPs pushed similar special offers last year, which were designed to coincide with a discount from BTOpenreach, although Zen seems to have waited until FTTC coverage improved before introducing a deal of its own. One clear downside of Zen’s offer is that customers will need to take a lengthy 24 month contract instead of the usual 12 month option.

Otherwise the services start at £27.60 inc. VAT per month for the Fibre Lite deal (20GB usage and up to 38Mbps download speeds) and increase to £78 for their Fibre Office Plus service (1000GB usage and up to 76Mbps speeds).

Leave a Comment
1 Response
  1. DTMark says:

    If it’s as it says it is, “Free installation” then that’s a reasonable deal. How many will go for 24 month terms, though..

    Unless it also involves paying to have a phone line connected as well. The offer looks like it includes, that, though, if it genuinely is what it says on the tin.

    Why are Zen pushing FTTC when none (?) of the other ISPs make barely any mention of it – Talk Talk actively try to dissuade though their marketing, burying it away, O2 have no interest so far, Aquiss don’t see it as attractive.

    Have Zen seen which way the wind is blowing for small ISPs’ market share?

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