Virgin Media UK Tweaks its Broadband Traffic Management Policy Again

As expected Virgin Media has once again tweaked its broadband Traffic Management policy, which many consumers already find to be quite confusing, to improve upstream (upload) speeds and flexibility in order to help make video streaming from home computers smoother.

The policy has already changed several times this year and in April 2013 it was given a huge overhaul when the ISP suddenly reshaped their approach (here). Now a new change, which focuses on upload performance, has been issued following a “wide scale trial” that began earlier this month (here).

Virgin Medias Traffic Management Statement

The changes we’ve been trialling for the last few weeks are focused on allowing you do more with some applications that need a significant amount of upstream bandwidth. So we’ve dialled back the reductions to upload speeds from 60% and 75% on our one and two hour thresholds to 50% and 65% respectively. We’ve also increased the upload thresholds for our 100Mb and 120Mb customers so they’ll be able to upload more before any speed reduction. You can read the full details on www.virginmedia.com/traffic .

We hope these changes strike the right balance between supporting activities like broadcasting video from home and making sure that the majority of our users get the best possible service on our network.

The changes were officially rolled out yesterday evening.