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67 Percent of Brits Rejected Buying a House Due to Poor Broadband

Friday, April 8th, 2016 (7:47 am) - Score 889
house for sale with slow broadband warning sign

Admittedly the opening title of Vodafone’s new survey of 2,000 British adults doesn’t make a lot of sense, “ONE IN FIVE BRITS WOULD RATHER GO WITHOUT GAS OR ELECTRICITY THAN BROADBAND” (broadband requires electricity to work). But get away from the headline and are there are some useful figures.

Apparently 24% of respondents rank loss of broadband connectivity as the most frustrating home situation (above cars not starting or blocked kitchen sinks etc.) and 71% of home owners admitted they would always consider the broadband service in an area before buying a home. Indeed 67% of new home owners admitted that they have rejected buying a house because the local Internet connectivity was too poor.

Elsewhere 24% said that ensuring they have fast broadband working in a new home was more important than organising council tax or parking permits.

The top five priority utilities for new homeowners are:
1. Electricity – 53 per cent
2. Broadband – 20 per cent
3. Water – 13 per cent
4. Gas – 8 per cent
5. Council Tax – 4 per cent
6. Other – 2 per cent

At this point we’re not sure where the whole “go without.. electricity” comment comes from, but otherwise the results appear to chime very closely with a survey that we conducted last year on the importance of fast broadband to new house hunters (here).

Glafkos Persianis, Vodafone UK’s Commercial Director, said:

Today, fast and efficient broadband at home is more of a priority than ever and this is demonstrated by the importance that people put on their internet when they first move in to their new homes.”

End.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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12 Responses
  1. Avatar dragoneast

    Babies cry and adults talk nonsense . . . for the same reason.

  2. Avatar Jonny

    Guys, could you try and link to the original stories? You seem to be the only site that will report on a third-party announcement and then require your readers to go off and find it themselves.

    http://mediacentre.vodafone.co.uk/pressrelease/needs-gas-broadband-one-five-brits-rather-go-without-gas-electricity-broadband/

    • We source link all our articles where appropriate, but generally don’t link to press releases directly as most of those we cover are sent to us direct via email and usually before they appear online, but we will link to the source / company and that’s Vodafone (this is the same for a lot of sites). Press releases come under the section titled ‘press releases’ on the company sites, so they’re usually easy to find. On other occasions the press releases are only sent privately and no copy may exist elsewhere online.

  3. Avatar Steve Jones

    I wonder if Vodafone asked a question about good mobile phone access into that survey? Just a thought…

    • Avatar New_Londoner

      @Steve
      Don’t be daft, it wouldn’t want to ask any questions that highlighted its own lack of investment in the UK , whether in its mobile or fixed networks, both of which seems to be increasingly uncompetitive.

    • Avatar Jonny

      I am struggling to see the point/value of this ‘survey’. Nowhere have Vodafone proposed any improvements to the state of connectivity after discovering how valuable it is to a small group of people surveyed.

      Is this just giving them something to cite as evidence when next week they reference how important broadband is and how it’s totally not cool that Openreach aren’t building out an FTTP network for them to sell services on top of?

    • Avatar Al

      Come now, you don’t expect Vodafone to get it’s own cheque book out do you.

  4. Avatar Bob

    There is a lot of spin there. Few would reject a home just based on Broadband speed. If it came down to two houses being equal they would probably go for the one with faster Broadband but the claim that 67% reject a home because of Broadband is pure fiction

  5. Avatar TheFacts

    Would anyone buy a house without water?

    • Avatar karl

      Clearly you have never visited this thing called the country side or traveled far from this country itself.

    • Avatar Martin H

      I think it’s safe to say that that’s not the implication of the survey results. In the UK, water available tends to be a given, so as a factor it’s diminished. That’s all.

    • Avatar karl

      There are a number of homes that still do not have inside plumbing in this country, let alone mains water. Water is collected via rain in a tank and your bodily business after eating and drinking the water is stored in another tank (usually) dug underground. Its not a just few homes like that either. So the answer is yes people would by a home without a water supply (at least one that is a mains/man made supply) which i assume is what he meant. This is common all over the world and not just undeveloped countries either, as an example you wont see many homes in the Australian outback with main water supplies.

      Some people really need to leave their keyboards and have an idea of what goes on outside the four walls.

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