EE to Setup 100 New UK Stores (400 Extra Retail Jobs) by the End of 2019

Mobile operator EE has extended its partnership with supermarket giant Sainsbury’s by announcing a plan to setup 100 new “stores” (700 overall), which will foster some 400 new retail jobs by the end of 2019 and “provide 95% of people with access to an EE store within 20 minutes’ drive.”

As usual the description of “stores” requires some definition because this includes pop-up shops, showcase stores for running demonstrations of new services, so-called Help Hubs, cabins and mobile vans (used in remote rural areas). So we’re not just talking about big dedicated mobile shops for EE.

Marc Allera, EE’s CEO, said:

“We provide some of the best customer service of any mobile operator in the UK, and we’ve learned there’s no substitute for getting help from an expert in person. I know our customers prefer to talk to real people in our UK and Ireland call centres rather than receiving help from a bot, which is where many other companies are investing.

We’re investing in more people in our customer service teams, more stores for them to serve customers from, and exciting new technology that will help our teams provide even better service. Alongside our mission to provide superfast 4G to every corner of the UK, this expansion aims to provide all of our customers with a premium, personal service no matter where they are located.”

End.