EE Launches New UK Pay Monthly 4G Mobile Plans and Add-Ons

Mobile operator EE UK has today updated their Pay Monthly 4G mobile plans for new and existing customers, which focuses more on differentiating price by data allowance. The plans also offer new add-ons for faster mobile broadband speeds, BT Sport content and international roaming.

Before we summarise the key changes it’s worth noting that all customers on any EE pay monthly mobile plan will also receive 6 months of free Apple Music as standard, as well as UK and Ireland based call centres, support for WiFi Calling, EU roaming in 48 counties. On top of that anybody who takes one of EE’s fixed line Home Broadband packages will also get an additional 5GB monthly data boost.

SIM Only Plans

The simplified pricing structure means that all of EE’s 12 month SIM-Only plans now include unlimited minutes and texts, with prices only being differentiated by the data allowance (4G speeds of up to 60Mbpsa). Prices range from £11 per month for 250MB and go up to £35 for 40GB.

Essential Plans

The new EE Essential handset plans start from £15 per month (500MB data), all of which include unlimited calls and texts. New customers taking out an Essential plan can also get free access to the BT Sport app for 3 months and 4G speeds of up to 60Mbps. Contract terms are typically for 24 months. The biggest data allowance is 30GB and price varies depending upon your handset choice.

Max Plans

The new Max plans are similar to ‘Essential’ above, except they also offer the fastest available 4G+ speeds, data allowances of up to 60GB and free access to BT Sport for the entire contract term. Customers also benefit from inclusive roaming access in Australia, Canada, Mexico, New Zealand and the USA, as well as the existing EU countries. The annual upgrade program also enables you to get the latest phones from selected devices.

Customers who pick an ‘Essential‘ or ‘SIM Only‘ plan will also be able to optionally choose from three add-ons. The ‘Go Faster‘ add-on costs £2 extra per month (30-day rolling plan) and gives you access to the fastest 4G speeds, while ‘Go Further‘ is £10 extra for inclusive international roaming in the USA, Canada, Mexico, Australia and New Zealand (6 month minimum term). Plus you can add BT Sport for £5 extra (30-day rolling plan).

Max Taylor, EE’s MD of Marketing, said:

“We’ve refreshed our EE pay monthly mobile plans to provide customers with even greater choice and flexibility – making it easier for them to choose the right package for them.

EE continues to be independently recognised as having the UK’s best mobile network and our UK and Ireland call centres, stores across the UK and great online help provide our customers with some of the best customer service in the UK – so EE really is the destination of choice for those wanting to get the most from the latest smartphones.”

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