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EE Launches New UK Pay Monthly 4G Mobile Plans and Add-Ons

Wednesday, February 7th, 2018 (10:09 am) - Score 8,758
ee sim mobile broadband

Mobile operator EE UK has today updated their Pay Monthly 4G mobile plans for new and existing customers, which focuses more on differentiating price by data allowance. The plans also offer new add-ons for faster mobile broadband speeds, BT Sport content and international roaming.

Before we summarise the key changes it’s worth noting that all customers on any EE pay monthly mobile plan will also receive 6 months of free Apple Music as standard, as well as UK and Ireland based call centres, support for WiFi Calling, EU roaming in 48 counties. On top of that anybody who takes one of EE’s fixed line Home Broadband packages will also get an additional 5GB monthly data boost.

SIM Only Plans

The simplified pricing structure means that all of EE’s 12 month SIM-Only plans now include unlimited minutes and texts, with prices only being differentiated by the data allowance (4G speeds of up to 60Mbpsa). Prices range from £11 per month for 250MB and go up to £35 for 40GB.

Essential Plans

The new EE Essential handset plans start from £15 per month (500MB data), all of which include unlimited calls and texts. New customers taking out an Essential plan can also get free access to the BT Sport app for 3 months and 4G speeds of up to 60Mbps. Contract terms are typically for 24 months. The biggest data allowance is 30GB and price varies depending upon your handset choice.

Max Plans

The new Max plans are similar to ‘Essential’ above, except they also offer the fastest available 4G+ speeds, data allowances of up to 60GB and free access to BT Sport for the entire contract term. Customers also benefit from inclusive roaming access in Australia, Canada, Mexico, New Zealand and the USA, as well as the existing EU countries. The annual upgrade program also enables you to get the latest phones from selected devices.

Customers who pick an ‘Essential‘ or ‘SIM Only‘ plan will also be able to optionally choose from three add-ons. The ‘Go Faster‘ add-on costs £2 extra per month (30-day rolling plan) and gives you access to the fastest 4G speeds, while ‘Go Further‘ is £10 extra for inclusive international roaming in the USA, Canada, Mexico, Australia and New Zealand (6 month minimum term). Plus you can add BT Sport for £5 extra (30-day rolling plan).

Max Taylor, EE’s MD of Marketing, said:

“We’ve refreshed our EE pay monthly mobile plans to provide customers with even greater choice and flexibility – making it easier for them to choose the right package for them.

EE continues to be independently recognised as having the UK’s best mobile network and our UK and Ireland call centres, stores across the UK and great online help provide our customers with some of the best customer service in the UK – so EE really is the destination of choice for those wanting to get the most from the latest smartphones.”


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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he is also the founder of ISPreview since 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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10 Responses
  1. apolloa

    Still laughably overpriced!! Particularly when you see what providers like Tesco can offer especially on the data allowance front.

  2. Phil

    I’ve just bought one of these SIM free plans that EE are advertising and as an existing customer I got 10GB of data at a price of £17 a month, Tesco nearest is 12GB at £16.50 so a better deal in data terms although they don’t have unlimited minutes or texts. As I live in a very bad signal area for all operators, with EE I get Wi-Fi calling so can receive and send calls/texts from home, which I couldn’t do with Tesco. It’s nice to have choice and it isn’t always about the net monthly cost. Granted if you want to be on the O2 network, Tesco is hard to beat.

    • apolloa

      That’s pretty good! And yes, in the U.K. we still generally have to go by what signal we can get, and where I am O2 is the only 4G signal I can reliably get.. tried EE and all the rest.

  3. Darren

    I have a rolling MiFi contract with Three. 100GB data, average speeds of around 35-40mbps up and down. Speeds are much faster in the early hours around 3-5am, where I can get around 95mbps down and 50 up. I had to buy the MiFi router for £60, can cancel at any time. Unlimited Netflix, Deezer and several other apps. All for £30 per month.

    • Wujek Pawel

      If you are lucky to be in Three 4G network coverage then this could be considered as a good offer.

    • Mike

      You can generally get 4G anywhere, just get a 4G router and external antennas on your roof.

      I went from no 4G to 3bars and 60Mbps.

    • gerarda


      only if you are reasonably close to a 4G base station, not if you are several miles away.

    • Richb

      @gerarda I have received 40mbps almost line of site with a home 4g router (b593) without external antenna 6 miles from the transmitter.

      It is possible.

  4. Rob

    Pathetic how data plans are still woefully underpowered. 2018 and you can still blow through your data cap in a few days. And £50 a month for their top tier plan? Wtf are these companies smoking?

  5. Mr Robbs

    What’s really annoying is the fact EE advertise plans for £40+ on their own website,yet you can find the same tarrif on uSwitch & Mobiles.co.uk for 25%+ cheaper

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