Vodafone UK Drops 38Mbps Superfast Broadband to Just £20

Once again ISP Vodafone has managed to push the UK entry-level price for an FTTC (VDSL2) based unlimited superfast home broadband and phone line package even lower. Prices have now dropped another £1 to start at £20 a month for their ‘up to’ 38Mbps plan and £25 for ‘up to’ 76Mbps.

On top of that they’ve also removed the £9.99 one-off router delivery charge which, so far as we can tell, makes Vodafone the cheapest unlimited FTTC (VDSL2) provider in the UK. Both of the packages include a wireless router, unlimited usage, phone line rental, Parental Controls, six months of free F-Secure anti-virus software for up to 5 devices and an 18 month contract.

A new line provision charge of £60 (one-off) may also apply if you don’t currently have a fixed phone line at your property. As before the monthly prices are ever so slightly higher for subscribers that aren’t existing users of Vodafone mobile, but even without this it’s still exceptionally cheap.

Superfast 1 (up to 38Mbps)
Speed Guarantee of 25Mbps
PRICE: £20 for Voda mobile customers (£22 for non-mobile customers)

Superfast 2 (up to 76Mbps)
Speed Guarantee of 55Mbps
PRICE: £25 for Voda mobile customers (£27 for non-mobile customers)

The price point continues to confirm that Vodafone are interested in aggressively stealing customers away from their rivals and thus growing their market position. Over the years we’ve seen plenty of ISPs adopt a similar tactic while looking to rapidly grow some scale and often one caveat of this approach, which usually hits a bit further down the road, can be a decline in service or support quality. Hopefully we don’t see a repeat of that this time.

We shouldn’t forget that Vodafone and Cityfibre are also in the process of deploying a 1Gbps capable FTTH network out to around 1 million homes across 12 UK cities by the end of 2021. The first package details have yet to be revealed but we wouldn’t be surprised if those also adopted some similarly aggressive pricing.