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TalkTalk UK ISP TV Advert Pulled Over Incorrect Speed Promotion

Thursday, August 22nd, 2019 (1:20 pm) - Score 3,660
TalkTalk Logo 2017

One of TalkTalk’s TV adverts has been pulled after the UK Advertising Standards Authority (ASA) found it to be incorrect, which occurred because the connection speeds referenced in the broadcast’s voice-over did not match the speeds being promoted in the broadband provider’s on-screen text.

The issue appears to have been reported by one of The Register‘s readers, who said that a customer would have needed “something like 600Mbps to get those kinds of speeds,” although it’s not stated which advert this is referring to and thus the full context is missing.

In any case the ASA ultimately agreed that the advert was incorrect because the voice-over “contradicted” the (correct) on-screen text. Clearcast, the body responsible for clearing ads before they’re shown, were subsequently contacted by the watchdog and agreed to withdraw the ad. Meanwhile TalkTalk said they were aware of the issue and have since issued an “updated version” of their advert to correct for the problem.

Leave a Comment
5 Responses
  1. Avatar Nick

    Saw this advert about a week or two ago, and the voice over said “60 megabytes a second” and the text on the screen was 60mbps.

    • Was there a specific focus of the advert Nick, did it promote a certain package?

    • Avatar Nick

      Unfortunatley cannot remember the specifics, only reason it stuck in my mind was that the voice over seemed to be offering speeds that seemed way out of line with every other ISP.

    • Avatar wireless pacman

      Never ceases to amaze me how those in the ISP industry get the bits vs bytes wrong so often. It’s not surprising the general public don’t know the difference and use the two interchangeabley when even the “experts” often don’t seem to have a clue.

  2. Avatar NEIL A SHIPWAY

    I thought the speed was way too high im on faster fibre and most i get is 32mbps

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