TalkTalk UK ISP TV Advert Pulled Over Incorrect Speed Promotion

One of TalkTalk’s TV adverts has been pulled after the UK Advertising Standards Authority (ASA) found it to be incorrect, which occurred because the connection speeds referenced in the broadcast’s voice-over did not match the speeds being promoted in the broadband provider’s on-screen text.

The issue appears to have been reported by one of The Register‘s readers, who said that a customer would have needed “something like 600Mbps to get those kinds of speeds,” although it’s not stated which advert this is referring to and thus the full context is missing.

In any case the ASA ultimately agreed that the advert was incorrect because the voice-over “contradicted” the (correct) on-screen text. Clearcast, the body responsible for clearing ads before they’re shown, were subsequently contacted by the watchdog and agreed to withdraw the ad. Meanwhile TalkTalk said they were aware of the issue and have since issued an “updated version” of their advert to correct for the problem.