Fibre optic UK network builder Cityfibre has announced that the CEO of their sibling business connectivity focused ISP Entanet, Elsa Chen, has been appointed to the new role of Chief Customer Officer. Elsa will now be responsible for CF’s end-to-end customer experience strategy across all market verticals.
Readers may recall that Cityfibre gobbled Entanet for £29 million (cash) in July 2017 (here) and they’ve since been working to integrate that business into their operations. According to Elsa, Cityfibre has already begun to align their sales operations, account management, marketing, product management and service operations teams in order to better support partners across all of their markets.
The CEO of CityFibre, Greg Mesch, added: “Elsa’s appointment as Chief Customer Officer for the Group demonstrates our determination to keep our customers front and centre as we scale. As we continue to deliver our Gigabit City investment programme, bringing full fibre access to over 20% of the UK market by 2025, this new role will bring clear executive focus on every aspect of customer value creation and drive customer-focused investment across our operations.”
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