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ISP BT Separates Sport TV Content from Broadband, At Cost

Thursday, December 12th, 2019 (9:40 am) - Score 17,499

UK ISP BT has announced that they will make their BTSport TV content available via a separate flexible monthly pass, which means that customers no longer have to bundle it in with the provider’s own broadband or another service in order to receive it. However such a pass will set you back £25 per month.

Just for a little comparison, if you were to bundle access (it’s an optional add-on) via just the BTSport App with an existing BT broadband package then that would only add £10 per month to your rental, albeit alongside a 24 month contract term. Alternatively if you were to add it to an existing Sky TV service then you’d expect to pay £16 a month on a 24 month term.

BT’s arch rival, Sky, has been doing a similar monthly pass via their NOW TV sibling for a long time, although it’s more expensive at £33.99 per month (or from £18 if you bundle it with an existing Sky TV service) but then you do get a much wider selection of Premier League football matches. Plus there are some other differences in terms of sport type and coverage, but we won’t go into that here.

Pete Oliver, BT Consumer MD of Marketing, said:

“Customers can sign up on a flexible monthly basis for the first time. The monthly pass forms part of BT’s ambition to offer BT Sport customers unrivalled choice and the highest-quality broadcasts on even more devices and platforms.”

BT Sport was originally seen as a key feature for helping to drive take-up and reduce churn on their fixed broadband and other services (in the early days it existed as a free add-on). But by separating Sport from those services the provider may risk reducing the appeal of their primary products, although the operator hopes that the big discounts it gives BT Sport on bundles should balance against that.

Apparently customers can still expect to receive key features, such as 4K and HDR content, with the new monthly pass (dependent upon the support of whatever hardware or software you’re using to view it).

Leave a Comment
15 Responses
  1. Avatar David

    About time. People hate having to pay extra to cover things like football rights! it’s only fair people pay extra for it like Sky and others Do

  2. Avatar Jamie Simms

    They really are not giving a big discount if you have broadband with BT for example if you have fibre broadband and then want to watch BT sport through Sky they charge £16.50 and then £6.50 for HD also means no UHD or HDR so total £23 or can go pay as you go get the extras for £25 so to me this is better apart from you cannot pause,rewind or record content

  3. Avatar Sam

    “but then you do get a much wider selection of Premium League football matches.”

    I think you mean Premier League Mark 🙂

  4. Avatar Plusnet customer

    If you have plusnet it’s £10 a month for the bt sport app which can chromecast on a month by month contract.

  5. Avatar SkyGuy

    £16 on sky tv? Not sure, do you mean when you add it to a sky TV bundle via sky because it cost a lot more then £16 to watch BT sport on a sky box.

  6. Avatar steve

    Another Plusnet add on is BT sport app as mentioned 10quid but better still is the BT SPORT on SKY @ 12.99 or 14.99 in HD.. you can also get the youview box and channels for 5.00pm and add the bt sport 10.00 extra 3.00 for HD… Sign up to unlimited fibre via martin lewis mse.. 22.99 a mth with easy 60.00 cashback..18mths works out about 19.50mth + 10…12…14 for bt sports…win win 🙂 extra 5 for the youview box and channel pack.. cheap as chips..:)

  7. Avatar PAUL

    That’s finished my viewing with the bt sports app, as for someone like myself who has no interest in any ball games what soever, I only tunein to watch Motogp which I enjoy looking forward to.
    Everything seems to revolve around football and rugby nowadays.

    Ps, A loyal bt customer for many many years.

  8. Avatar Paul M

    I hope bt aren’t subsidising their broadband service by using bt sport, thus allowing them to jack up the wholesale price of line rental or bandwidth and make it harder for their rivals to compete?

  9. Avatar Geoff

    When does this start?

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