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No Surprise – Hyperoptic Find Broadband Vital to Home Owners

Wednesday, February 5th, 2020 (11:29 am) - Score 1,926
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City focused full fibre broadband ISP Hyperoptic has conducted a new survey of 228 housing professionals and 2,000 UK homeowners or renters, which unsurprisingly reveals that most respondents now consider good broadband connectivity to be the “4th utility” alongside water, gas and electricity.

We should point out that SAY Property Consulting conducted the survey of 228 “housing professionals” (i.e. advisers and consultants were the largest group (26%), followed by developers (19%) and operators (18%)), while One Poll ran the survey of homeowners.

Overall 86% of the public agreed that having a “decent connection” in their property is “important” to them, whilst 64% said they would be “put off” by a home with slow Wi-Fi (an odd result since the user has the power to change that with ease) and 54% said they are “more likely” to purchase or move into a property with a “good internet connection“.

Sadly the survey doesn’t appear to have clearly defined what it meant by decent or good connectivity.

Summary of Survey Results

* 60% of respondents in the property industry rated ‘reliable, fast, fibre connectivity’ as critical and ‘the fourth utility’, while 32% defined it as ‘a key attractor’ for buyers and renters.

* 62% of housing professionals described the industry as being ‘slow’ or ‘very slow’ to introduce technologies including fibre optic broadband and smart energy saving devices, with 28% stating that such things had been brought in as and when they were viable.

* 66% of those in the property industry described ‘the internet’ as being the most important technology of the last hundred years.

* 35% of the public said their priorities have changed over the past 5 years when it comes to house hunting. For example, a quarter say they work from home on a regular basis and 47% want a decent broadband connection to keep in touch with their friends and family.

Charles Davies, MD ISP for Hyperoptic, said:

“The results show the level of importance both residents and the property sector places on reliable, fast broadband. Whilst talk of it being the ‘4th utility’ has been around for some time now, this research proves it’s no exaggeration. For those in the property sector, the message is simple – residents expect fast reliable broadband and providers such as Hyperoptic are on hand to install lightning-fast services at no cost to them.”

A full copy of Hyperoptic’s related White Paper for this survey can be found on their website (here).

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
8 Responses
  1. Spurple says:

    For most normal people, wifi is indistinguishable from the Interned at large.

    The concept of LAN and WAN (Internet) isn’t as widely understood as you might think.

    1. HeliumFreak says:

      Exactly “WiFi” to these people is the Internet and therefore is nothing they can change.

    2. Gary says:

      Ahh, Ignorance, that’s a great way to define anything. Fully supported by your friendly Advertising standards agency.

      Lets not get bogged down in reality

  2. cathyg says:

    Ofcom defines “decent” as 10mbps down and 1 up – assume Hyperoptic are following that.

    1. John says:

      The people at Ofcom should be forced to live and work in an area with internet speeds and reliability that match what they have deemed “acceptable.” Furthermore, those who run the train regulator should be forced to use what they deem acceptable every single day at rush hour.

      In this day and age, where countries like South Korea have set up speeds toward 10Gbps (not mbps, but Gbps), and closer to home, continental Europe in places like rural Spain/Portugal get FTTP for around £20 a month, then the minimum “decent” speed in the UK should be designated as something around 75Mbps bare minimum.

      And “Fibre” should only be defined as full fibre to the house/office. And NOT fibre to a cabinet and then copper from there. That is misleading marketing and poor regulation. “Superfast” should be defined as 330Mbps or above. And “Gigaband/Gigafast” as bare minimum of 1Gbps.

    2. Brian says:

      It wouldn’t just be the people at Ofcom, it would also be politicians and people at Scotland Superfast, I’d force them to be restricted to 3.5mbps or less. Then they could say its no disadvantage.

  3. Chris says:

    I pulled out of a house sale because they would not confirm what the internet would be just told me bt fibre which means nothing since bt keep calling there FTTC fibre. Went on to buying a house with a fibre cable in the house like it should be with all new builds of today.

  4. Intranet says:

    As if Hyperoptic operates for small residential,all they do is insall it on apartments which you can’t even own. You have to be in rent or in leasehold to get their internet which does not make sense..

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