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ISP Zen Internet Joins iDNET to be Certified as a B-Corporation

Tuesday, September 8th, 2020 (10:34 am) - Score 2,022
zen internet uk isp

ISP Zen Internet has just become the United Kingdom’s second broadband provider, after iDNET in May 2020, to be certified as a “B Corporation.” This means they’ve met a number of social and environmental standards, which reflect their commitment to goals outside of shareholder profit.

Many of our readers may be unfamiliar with what being certified as a B Corporation actually means. In short, this reflects for-profit companies that have committed to create a positive impact on society and the environment through their operations (i.e. businesses that want to do some good in the world, beyond simply making profit).

At present there are known to be over 3,500 Certified B Corporations in more than 50 countries around the world, including approximately 330 here in the UK (e.g. Ben & Jerry’s, Patagonia, Innocent Drinks, Danone, Teapigs and The Body Shop). The certification requires firms to meet strict standards of social and environmental performance, accountability, and transparency.

Admittedly some may view this as a form of virtue signalling, but on the other hand it’s nice to have practical business virtues worth signalling in the first place, as opposed to none.

Richard Tang, Founder and Chairman at Zen, said:

“From the moment I started Zen, my philosophy was to create a company that made a positive difference to the wider world, not just the bottom line. This accreditation backs up the years of hard work to make this happen. For too long companies, particularly large companies, have focused on short-term profits to the detriment of all else. Zen wants to show its customers and the industry that we can be a successful and profitable company, without compromising our values.”

End.

Leave a Comment
9 Responses
  1. Avatar Phil says:

    Ah another Zen marketing PR announcement. We do seem get quite a few from Zen around here. Next they will have some survey out saying how most people prefer to deal with companies that are on the B Corporation list, even though no one has heard of it!

    1. Avatar Helen says:

      So you’d prefer Zen not to be socially and environmentally responsible?

    2. Avatar JitteryPinger says:

      Sounds accurate @Phil.

    3. Avatar Mike P says:

      People complain if a company does bad, people also complain when they do good. No winning for some people.

    4. Avatar Dave says:

      I don’t see anything wrong with publicising your achievements especially if they are independently assessed. Isn’t that what marketing is about?

  2. Avatar Buggerlugz says:

    Neither do I Dave, I was with Zen back in days of dialup internet (back when the internet wasn’t the cesspool of everything its become today) and always found them to be a highly capable and knowledgable company.

    I’m glad to see an ISP like Zen thrive, it can’t be easy in today’s cut-throat broadband market.

  3. Avatar Goodfellow says:

    I’ve been with Zen on and off (house moves, etc) since the days when RADSL was a thing and have always liked them and their approach to doing business.
    It’s very easy to point at this being an “empty” accreditation but at the very least it is a public signal of intent and I would welcome more companies whose services we rely on to do the same.
    OpenReach, perhaps, I’ll keep dreaming!

    1. Avatar Ellen says:

      B-Corp is a lot more than an empty accreditation. Certified B Corporations are legally required to consider the impact of their decisions on employees, community, the environment and customers. B Corps make this legal change by updating their Articles of Association.

  4. Avatar Oggy says:

    Next, Zen advertise that they’ve got gender neutral toilets where their staff work.

    Another article for ISPR!

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