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ISP Call Flow Adopts Trooli Brand and Extends UK FTTP Rollout

Friday, January 15th, 2021 (10:17 am) - Score 1,608
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Alternative UK ISP Call Flow Solutions has decided to adopt the same branding as its sibling, Trooli, which is currently rolling out a new 1Gbps Fibre-to-the-Premises (FTTP) based broadband service across rural parts of Kent and East Sussex in England. New regions are also being targeted for their network expansion.

Call Flow Solutions was originally founded by ex-BT executive Andy Conibere. The provider started life by offering a mix of different technologies, including a Fixed Wireless Access (FWA) network and some Fibre-to-the-Cabinet (FTTC) solutions via sub-loop unbundling (SLU). But in 2018 the provider began branching out more into “full fibreFTTP via the launch of a sibling provider called Trooli (here).

Toward the end of last year it was revealed that Trooli had so far completed a deployment of their new FTTP network to cover 50,000 premises (up from 26,000 in June 2020), while staff numbers have also increased by some 350% in the past year alone (now c.120). The ISP has also been boosted by an investment of €30m from the Connecting Europe Broadband Fund (here) and, more recently, £5m via a senior facility agreement with NatWest Bank (here).

As a result of all this progress Trooli has today decided to accelerate their rollout pace by a year, which means that they now aim to cover a “minimum” of 150,000 UK premises in 2021, before rising to 500,000 by the end of 2023 and then 1 million in 2024 (the latter goal has doubled their original target). The deployment will also be extended into parts of Berkshire, Hampshire, West Sussex and Wiltshire later this year.

The increasing focus on FTTP means that Trooli’s parent, Call Flow, has also now decided to adopt the same branding going forward.

Andy Conibere, Chief Executive Officer, said:

“As per our expectations, Trooli has proved to be tremendously successful, developing a strong brand and an expanding customer base in a short period of time.

While we remain committed to our Call Flow FTTC network, our future growth will be driven by rolling out our ultrafast FTTP network to as many customers as possible within an ambitious timeframe.

The pandemic has massively increased the demand and need for reliable ultrafast broadband. This is currently only available to fewer than one in five households in the UK ­– something we are passionate about addressing.

With good quality broadband now an increasingly essential part of people’s lives, it is clear to me – after more than 30 years in the industry – that the future of telecoms lies in the type of FTTP service Trooli provides. Our rebranding of the whole company from Call Flow Solutions to Trooli reflects our faith in this technology, and with the team we have in place I am very excited about what lies ahead.”

Trooli’s broadband packages typically cost from £50 inc. VAT per month for an unlimited 300Mbps (100Mbps upload) service and this rises to £80 for 900Mbps+ (300Mbps upload). However, the ISP will still need to raise significantly more investment to achieve their new deployment ambitions, but at this rate of progress that shouldn’t be too difficult.

Leave a Comment
6 Responses
  1. Avatar EbbsfleetFC says:

    Spied lots of notices going in to carry out out works in the Swanscombe (Kent) area. Although, all under Call Flow as the works promoter.

    1. Avatar Dan Jenkins says:

      I wonder how they decide where to go next… it can’t purely be from people expressing interest on their website as unless theres an organised effort, youd get 1 here, 1 there etc. I want to give them my money as a business that needs more than 35 upload from Virgin Media but it seems like no-ones interested in coming to the Dover area.

    2. Avatar tim says:

      Think yourself very lucky if you can get VM as many can not get anything better then 0.5Mbps upload on Openreach!

      If they have any sense they will not try to overbuild VM. Openreach are following then around enabling FTTP as well because Trooli have gone to the effort of unblocking their ducts for them…

    3. Avatar Fastman says:

      tim – really

      your comment “If they have any sense they will not try to overbuild VM. Openreach are following then around enabling FTTP as well because Trooli have gone to the effort of unblocking their ducts for them”

      more conspiracy theory / disinformation – there will be no linkage between a PIA and something being done either by a commercial or another programme (the PIA programme wont even be visible)

  2. Avatar Mark says:

    Please tell me I’m not the only one to instantly think of ‘Hooli’ when this company is reported upon? 😉

    1. Avatar Paul says:

      You’re not the only one!

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