Broadband ISP Jurassic Fibre, which is deploying a new 10Gbps capable Fibre-to-the-Premises (FTTP) broadband network across parts of South West England, has teamed up with energy-saving consultancy Balanced Energy and set itself a series of green goals to reduce the company’s carbon emissions by 50% before 2030.
The provider, which is being supported by a £250m commitment from Fern Trading Limited, is currently aiming to cover 350,000 premises across parts of Devon, Somerset and Dorset by the end of 2024 (here and here). We wouldn’t normally expect a new alternative network to be in a position to set climate goals, so this is a welcome surprise and forms part of their pledge to become completely Net Zero by 2050.
Some of the green goals Jurassic Fibre has outlined in its pledge include the use of electric vehicles (EVs), using HVO fuel in non-electric vehicles, ensuring all gas and electric supply contracts are from 100% renewable and low-carbon sources and onsite generation through solar panels.
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The provider’s boss, Michael Maltby, also has plans to create a “Jurassic Fibre forest” in Devon, with the aim to offset any additional carbon emissions and to create a legacy for the company.
Jurassic Fibre CEO, Michael Maltby, said:
“We are dedicated to doing our part to combat climate change and it has been eye-opening to see the changes that can be made to the business to make it more sustainable. We would like to thank Balanced Energy for supporting us with our Race to Zero pledge and help set out goals and changes to make Jurassic Fibre a greener business. We look forward to continuing our partnership with them as we embark on this journey to becoming a Net Zero company.”
JF added that they’re now one of the 3067 businesses to take the “Race to Zero” pledge, a scheme created by the UN to take action against climate change. The scheme works in conjunction with the Paris agreement, which maps out science-based targets required to prevent Earth’s temperature from increasing up to 1.5 degrees by 2030.
As part of achieving Future Net Zero accreditation, JF undertook a carbon assessment report to measure their operational carbon footprint. This was measured under the GHG protocol, the global framework used to report carbon emissions based upon data such as energy use, number of employees and miles travelled.
Even if the UK were to stop CO2 emissions altogether, atmospheric CO2 will continue to rise as countries such as China and India increase their coal consumption.
The climate changes naturally. It has often been warmer than today over the last few thousand years. The Little Ice Age ended during the 19th century, despite CO2 only increasing significantly a hundred years later.
Peer reviewed evidence published in a reputable journal please, otherwise you are simply repeating fossil industry lies and disinformation.
If you’re going to contradict 99% of the world’s most eminent climate scientists your evidence had better be compelling.
Any old attempt to get a bit of PR so people remember they exist I guess. This type of stuff is pretty meaningless, I have no idea why the press ever covers it. They’re such vague idealistic nonsensical events.
I can “reduce” my footprint in that time frame by doing not much other than waiting for the leases on my vehicles to run out and replacing them as soon as or later they’ll have to be EV.
I’ll achieve the “reduction” by doing nothing different than I already did. It’s all PR and no substance.