Rural UK ISP Quickline Launch Zero Conditions FTTP Broadband Deal

Network builder and ISP Quickline, which is currently rolling out their new gigabit speed full fibre (FTTP) infrastructure to 96 rural locations (55,000 premises) across Yorkshire and Lincolnshire in England, has launched a new “zero cost, zero conditions broadband deal” to help attract new customers away from rivals in their patch.

The provider, supported by an investment of £500m from Northleaf Capital Partners (acquired Quickline in 2021), has previously stated that this funding would fuel their aspiration to cover 500,000 UK premises in rural and semi-rural areas with “ultrafast broadband” via both Fibre-to-the-Premises (FTTP / XGS-PON) and 5G based fixed wireless infrastructure “by 2025” (here).

As part of that they already claim to have covered 300,000 premises via their wireless network, while their much more recent full fibre deployment has so far covered 10,000 premises across over 20 rural communities (Dec 2022). But they’re next working to reach another 96 rural locations (55,000 premises) via FTTP across Yorkshire and Lincolnshire in England (deployment plan).

However, just like other alternative network providers, Quickline needs to be able to attract new customers away from rivals in its deployment locations. As part of that, they’ve decided to launch a new promotion that offers all new customers 3 months service for free, with “no requirement to sign up to a contract” – a kind of “try before you buy” model.

Quickline CEO, Sean Royce, said:

“We believe passionately that no one should have to struggle with poor broadband. It’s a lifeline that permeates every aspect of life, encompassing leisure, socialising and business.

Instead of forcing customers to lock into a lengthy contract from the get-go, we’re empowering them to make their own decision, on their terms, and in their own time. We’re confident customers who take up this offer will be delighted with the service and never look back!”

Just to be clear, customers who sign-up via the new deal can, at the end of the initial 90-day period, either agree to continue under a contracted service or “they can leave with no charge or penalty.” But if they’re still unsure then Quickline will enable them to adopt a rolling contract instead, so they’re not committed to a long-term deal, although these do tend to cost a bit extra.

Residential customers covered by their new FTTP network are usually charged from £29 per month on a 24-month term for 100Mbps (50Mbps upload) speeds with free installation, and that goes up to £49 for their top 900Mbps (450Mbps upload) tier. But Quickline are also giving their customers some peace of mind with a commitment that their tariffs will remain unchanged for 24-months.