EE Named Official Partner of Call of Duty: Modern Warfare III for the UK
Mobile operator and broadband ISP EE has announced that it is an official partner of the new ‘Call of Duty: Modern Warfare III‘ video game for the UK, which means that customers of the service will receive a range of special benefits (e.g. Beta Access, Calling Cards, Charms and Emblems).
As part of this EE has launched a new sign-up site, which will allow 150,000 people, regardless of their network, access to Call of Duty: Modern Warfare III’s Multiplayer Beta. Beta access will be available exclusively on PlayStation for the first weekend, and on the second weekend, across all other platforms. It will feature a variety of maps – both a selection of Core maps from the modernized 16 originals, as well as new experiences in Ground War – modes, and a litany of new loadout options to choose from.
Beta Access Summary
Weekend One – PlayStation® Exclusive
Available on PlayStation 4 and PlayStation 5, the first Beta weekend is scheduled to begin on Friday, October 6 at 6 PM BST and end on Tuesday, October 10 at 6 PM BST.
➤ PlayStation Early Access: Those who pre-ordered the game on PlayStation 4 or PlayStation 5, can begin playing the Beta on Friday, October 6 at 6 PM BST.
➤ PlayStation Open Beta: The rest of the weekend, from Sunday, October 8 at 6 PM BST to Tuesday, October 10 at 6 PM BST, is accessible to all PlayStation players regardless of pre-order status.Weekend Two – Crossplay
The second Beta weekend is for all platforms, and is scheduled to begin on Thursday, October 12 at 6 PM BST and end on Monday, October 16 at 6 PM BST.
➤ PlayStation 4 and PlayStation 5: This is a free Open Beta weekend for all PlayStation 4 and 5 owners, regardless of their pre-order status.
➤ Xbox and PC Early Access: Those who pre-ordered the game for Xbox Series X | S or on Xbox One, or who pre-purchased for PC via Battle.net or Steam, can begin playing the Beta on Thursday, October 12 at 6 PM BST.
➤ Xbox and PC Open Beta: The rest of the weekend, from Saturday, October 14 at 6 PM BST to Monday, October 16 at 6 PM BST, is accessible to Xbox and PC players regardless of their pre-order status.
EE will also be offering pre-orders of the game on the new EE Game Store (available to anyone no matter what mobile or broadband network they’re with). All customers that pre-purchase Modern Warfare III via EE will have access to EE’s calling card, charm and emblem that feature the Kawaii Killers, only available via EE, and redeemable in-game.
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Sam Kemp, Director of Gaming EE, said:
“As part of our ambition to become the number one destination for gaming in the UK, we’re partnering with some of the biggest gaming brands in the world. Call of Duty is an undeniable fan favourite in the UK, and our partnership will allow UK consumers to not only get early free access to the game – but have the option to take out one of a number of great bundles that will help excite and support those playing it.”
For further information, check out – ee.co.uk/callofduty .
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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so zero benefits for anyone who is actually on ee, just ee selling it on there game store? never seen anything so pointless.
Doesn’t matter though, it’s about marketing. Brand affiliation is a proven technique, and because most people approach purchases emotionally rather than rationally it works, other than for a tiny minority who approach purchases analytically. Since a mobile contract is typically a credit agreement with a total value in the £500-1,000 range you might assume that people would apply a bit of thought and logic before they commit, the evidence is that they approach such commitments with the planning and research normally associated with a kid in a sweetshop.
“Launch partner for Call of Duty 54” sounds a whole lot more exciting than a more salient and factual “We are a pricey mobile network with crappy coverage, but a bit less crap than the rest.”
CoD on EE isn’t a great experience.
Issues with comms ? That’s strict NAT due to EE’s cgNAT.
Players “teleporting”? That’s due to jitter over the mobile network.
Sometimes PR teams should speak with their technical teams. No point promoti g something that will provide a negative experience.
EE’s partnership with Call of Duty: Modern Warfare III in the UK offers customers exclusive benefits like beta access, calling cards, charms, and emblems.