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Utility Warehouse Claims to Launch Cheapest Broadband Deal in the UK

Thursday, Jan 4th, 2024 (4:59 pm) - Score 2,360

Energy and telecoms provider UW (Utility Warehouse), which is also known as Telecom Plus, has today issued a press release where they claim to have “launched the cheapest broadband deal in the UK” for new customers, with prices from £19.99 per month for 18-months. But there are some caveats to this, so take it with a pinch of salt.

The first caveat is that this is UW, which means that their cheapest broadband deals are only available when customers also switch their energy supply to UW and that immediately makes comparisons with other ISPs and packages rather tricky. The second caveat is that the deal is only available until 31st January 2024. The third caveat is that it’s not really the “cheapest broadband deal” at all.

NOTE: UW’s plans also guarantee no mid-contract price rises.

Given the headline claim, it’s a little surprising to find that the body of the press release itself doesn’t spell out precisely what you get for £19.99 per month. But the Editors Notes at the bottom of the PR do state this: “Ultra, Fibre 40 or Full Fibre 100 only. Ultra, Fibre 40 for £19.99 or Full Fibre 100 for £26.99 is made up of a broadband tariff price of £24 (Ultra/Fibre 40) or £31 (Full Fibre 100) a month less a multiservice credit of £4.01. 18 month contract, then standard pricing applies.

Stuart Burnett, Co-CEO at Utility Warehouse, said:

“Last year was extremely challenging for many people and while inflation is now falling, it’s still tough out there. Households shouldn’t have to cut back on essential services like broadband just to make ends meet and so it’s vital that consumers take the time to shop around for a better deal. January is a great time to do this and that’s why we’re launching our new market leading superfast broadband deal to help customers save even more on their household bills in 2024.”

Just to be clear, the relevant “Fibre 40” package appears to be an FTTC (Openreach) based plan that offers an average “superfast” download speed of 36Mbps (we assume c.9Mbps upload) and includes a router, which will indeed cost £19.99 per month for the first 18-months of service if you take their energy plan. But UW’s tariffs page reveals that the standard price for this plan returns to £35.99 post-contract (or £32.99 with their 10% energy discount).

Right off the bat, it’s clear that this is not the cheapest broadband deal in the UK, which is an honour that probably goes to CommunityFibre’s £12.50 per month plan – giving you 35Mbps (symmetric) speeds on a 12-month term, although there is a £14.95 one-off setup fee and CF’s network is mostly only available across a big chunk of London. Hyperoptic also does a 33Mbps tier for £17.99, but their coverage is similarly limited.

Quite a few other networks (e.g. Gigaclear, Box Broadband, YouFibre) also have similarly priced or cheaper and faster packages available and that’s before we consider the many Social Tariff options that also exist (mostly around the £15-£20 price point), although the latter are only applicable to those on state benefits.

Judging the ‘value’ aspect in all this is quite tricky given the many differences in speed, availability and reliability between providers and plans. In that sense, UW does have an attractive deal for those where FTTC is the only option, although it won’t be the cheapest option for everybody and the post-contract pricing is even further behind some significantly faster alternatives.

Not to mention that linking this to an energy plan makes any bold claims of being the “cheapest” quite tedious, since the vast majority of broadband ISPs won’t tie you to an energy service.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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13 Responses
  1. Avatar photo Kris Lord says:

    The amount people spend on energy vs broadband is so skewed towards energy that any saving on broadband would be wiped out by having an energy tariff that wasn’t optimal.

    We’re talking £2000 vs £240 a year (ballpark numbers)

    1. Avatar photo Name says:

      Not just that but people think that broadband is a utility just like water, gas, or electricity. So in their minds it is all the exact same end-product with the only difference being who you pay your bill too. £20 per month (£240 / year) for broadband is cheap if that’s your mindset but you’ll probably have an ok internet at best or a terrible experience at worst when your connection is faulty or congested

  2. Avatar photo RightSaidFred says:

    This is a new level of BS targeted at those folk that are too dumb to know better, i.e. the majority of the population.

    1. Avatar photo Joe Public says:


    2. Avatar photo I'm not giving a neme says:

      +1 – Vodafone still have cheaper for a good speed

    3. Avatar photo IntVuc says:


  3. Avatar photo Mark says:

    I looked at UW a few months back for Energy, Broadband and Mobile (sim only) the quote I got was more than my current separate deals with Octopus , BT and Lebara. Not great deal at all from UW

    1. Avatar photo Ben says:

      UW isn’t actually about giving customers a good deal — it’s a thin veneer behind their real business which is the MLM scheme.

    2. Avatar photo UW? No thanks. says:

      Ben they are a horrid company to deal with. Incorrect bills, non-existent customer support. Then to cap it all off, after you leave, and pay your “final bill” they keep billing you. Then you point out it’s a mistake, and you get confirmation it’s a mistake, then they say you haven’t paid your bills and will take you to court. I hate this company, and i’ll never deal with them again. And yes, my evidence is “anecdotal” yet there’s a ton of this anecdotal evidence just like mine when you read the reviews. Stay clear. Very very clear.

  4. Avatar photo Cognizant says:

    There is absolutely no way I want to tie my broadband pricing in with my energy. This is an awful idea.

  5. Avatar photo anon says:

    They should really clarify this.
    I’m paying less than this for 5G.
    Yes it’s mobile. it’s still broadband though isn’t it.

Comments are closed

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