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Utility Warehouse Starts Adding eSIM Support to UK Mobile Service

Thursday, Dec 11th, 2025 (7:53 am) - Score 40
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Consumer energy, broadband, mobile and insurance provider UW (Utility Warehouse), which is ultimately controlled by Telecom Plus, has recently become the latest virtual mobile network operator (mvno) to start introducing eSIM (Embedded SIM) support to their service.

Just to recap. The eSIM standard is an alternative to physical SIM cards, which works by essentially embedding a digital SIM into your device (Smartphone) that could – once fully implemented – make it easier and quicker to switch between operators (e.g. not having to wait for a SIM card to arrive) and to use additional networks alongside your main mobile service (e.g. eSIMs for travel when abroad).

NOTE: UW is a Mobile Virtual Network Operator (MVNO) on EE’s UK platform.

The roll-out appears to have started a few weeks ago and has been going in three phases. The first phase enabled existing UW mobile customers to choose an eSIM when requesting a replacement, which was later extended to existing customers that wanted either a new or replacement SIM.

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The final phase, which at first glance doesn’t appear to have completed yet, will also allow new customers to choose an eSIM during sign-up. Credits to one of ISPreview’s members (xEl-Capitanx) for spotting the development (here).

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Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and .
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