Which? Names Zen Internet and SMARTY as 2024 Brands of the Year

Consumer magazine Which? have announced that UK broadband ISP Zen Internet has been crowned the winner of their new ‘Customer Service Brand of the Year Award’ for 2024, while mobile network operator SMARTY picked up the award for ‘Utilities Brand of the Year’.

Broadband provider Zen Internet is already Which?’s only Recommended Provider for broadband and is said to have impressed the judging panel with its high scores for customer service, technical support and value for money.

The winners were apparently selected by a panel of “experts” through a “rigorous and impartial” process, although the press release didn’t include much detail on this side of things.

Winners at the 2024 Which? Brand Awards

Which? banking brand of the year – Starling Bank
Which? insurance brand of the year – NFU Mutual
Which? travel brand of the year – Jet2
Which? retailer of the year – Richer Sounds
Which? utilities brand of the year – SMARTY
Which? customer service brand of the year – Zen Internet
Which? car brand of the year – Honda
Which? baby and child brand of the year – CYBEX
Which? Computing brand of the year – Samsung
Which? Home entertainment brand of the year – LG
Which? best value appliance brand of the year – Beko
Which? Trusted Trader of the year – Move On Removals & Storage Ltd.