Mobile Operator iD Mobile Tops 2 Million UK Subscriptions

Low-cost mobile operator iD Mobile (Currys), which harnesses Three UK’s national 4G and 5G network via a virtual operator (MVNO) partnership, has today celebrated another significant milestone by reaching a total of 2 million subscribers (up by 488,000 in the year) and ahead of its original projections.

Despite facing some calls from Curry’s investors who want to see the mobile operator sold (here), iD Mobile has continued to pick up various awards over the past year for their budget offerings and earlier this year launched a refreshed set of fixed price SIM Only plans with a pledge of no annual price hikes (here).

Rohit Vedi, MD of iD Mobile, said: “Reaching 2 million subscribers is a testament to the hard work and dedication of our entire team. The success has been driven by improvements to the service and proposition, combined with our strong partnership with Three UK and the benefits of being part of the Currys Group. We remain committed to providing customers with the best value on the latest technology as we continue to strive for excellence in everything we do.”

Customers of the operator can choose between 1, 12 and 24-month minimum contract terms, with the cheapest plans currently starting at £6 per month (15GB of data + unlimited calls/texts) and rising up to just £15 for unlimited data on a 24-month term. The plans also include EU roaming with a fair usage cap of 30GB.

However, it will be interesting to see whether iD Mobile can maintain this sort of pricing, particularly after the price protections under Three UK and Vodafone’s proposed merger run out in 3 years’ time (here).