Smarty UK Launch New TV Campaign and Cheap 4x Mobile Data Plans

Smarty, which is a virtual mobile operator (MVNO) on Three UK’s network, has recently introduced two plans that offer 32GB of mobile broadband data for £7 per month (normally 8GB) and 12GB for £6 (normally 5GB) – available until the end of March 2025 and lasting for 15 consecutive months. The move supports their new “Less Malarkey, More SMARTY” TV campaign.

As usual the new plans include all of Smarty’s usual features, such as unlimited UK calls & texts (landlines and mobiles), roaming within EU countries (up to 12GB), “superfast” 5G, no contracts (i.e. a monthly term) and a pledge of no annual price rises.

Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, said: “Now more than ever, simplicity matters. In a world that’s full of complexity, especially when it comes to mobile plans, people are looking for one less thing to worry about. By removing confusing lengthy contracts and hidden fees, we give customers back control, so they can focus on what’s important.”