UK ISP NOW Broadband to Raise Prices by £3 Per Month AGAIN

Sky’s sibling NOW Broadband (NOW TV) sub-brand has finally confirmed that existing customers will continue to be hit with the same approach to annual price hikes as they adopted last year. This means that the monthly price of their internet packages will be going up by £3 extra (£36 per year), impacting bills issued on or after 5th July 2025.

Much like their parent (Sky’s price hike), NOW Broadband does not follow the same model as other major ISPs, and thus they weren’t impact in the same way after Ofcom effectively banned mid-contract price hikes that were linked to confusing inflation or percentage-based changes (here).

The downside of this approach is that NOW Broadband’s existing customers don’t always get visibility of future mid-contract hikes until they’re actually announced (NOW prefers to simply say that your “price may change during 24-month contract“). On the upside, those unhappy with this increase will be able to cancel their service penalty-free, provided you do so within 31 days of having received the price notification letter.

The price hike does NOT impact the provider’s cheaper social tariff for those on certain state benefits (NOW Broadband Basics), although otherwise their official statement is almost identical to last year’s.

NOW Broadband Pricing Statement (2025)

At NOW, we’re all about bringing you great value and reliable broadband so you can stay connected to everything you love. That’s why we’ve invested in growing our broadband network capacity by 24% since 2022, reducing congestion so you can get faster speeds, even at peak times.

We understand that things are tough right now, and so alongside investing in improvements, we’re committed to keeping prices as low as we can. The costs of providing services have, however, increased significantly, and it’s affecting the entire industry.  

Many other providers have raised their prices, and we’ll be making some changes too. The prices of our broadband membership plans will be going up by £3. You’ll see the price change reflected in your bill on or after 4 July 2025.

You don’t need to do anything – your NOW Broadband will continue as usual. We hope you’ll continue to enjoy our services, but if you’re not happy with these changes, you can cancel your NOW Broadband Membership. If you’re within your minimum contract period, give us a call on 0330 041 2498 within 31 days of receiving the price increase notification to avoid early termination charges. You can check the details of your membership by heading to My Account. 

All NOW Broadband Members should have received an email about the price rise. In case you were concerned because it was sent from Sky, rather than NOW, don’t worry – the email is genuine (NOW is part of the Sky family).

In fairness, it’s worth remembering that big ISPs are not immune to cost increases. Providers, much like consumers, are also suffering under the burden of rising supplier and lease costs, surging inflation, high energy prices, as well as the cost of adding all sorts of new services and catering for new regulations etc.

Consumer who are hit by mid-contract hikes like this could alternatively try switching providers or haggling for a lower price when the notification drops (Retentions – Tips for Cutting Your Broadband Bill), although your mileage may vary. Meanwhile, those on benefits (Universal Credit etc.) also have the option of a cheaper Social Tariff – see our Quick Guide to UK Social Tariffs.