ISP Gamma and O2 Daisy Sign Long-Term UK Strategic Commitment

Business ISP Gamma Communications has today announced that they’ve signed a 6-year commitment with B2B telecoms company O2 Daisy, which extends an existing agreement and has been expanded to reflect the recent merger between VMO2 Business (Virgin Media and O2) and Daisy Group. A 7-year wholesale revenue agreement is also involved.

Under the deal, Gamma will be supplying O2 Daisy with thousands of additional UCaaS seats across key platforms, including Horizon, Webex for Gamma and PhoneLine+. Building on Gamma’s existing relationship with Cisco, it has assumed responsibility for Cisco BroadWorks enablement, which underpins O2 Daisy’s own UCaaS platform (inc. cross-sell potential into O2 Daisy’s wider customer base).

An agreement has also been made to transition Gamma’s UK SME direct customer base to O2 Daisy, with Gamma’s remaining UK direct sales channels consisting of digital channels and providing solutions to enterprise customers. The affected customers will now be transferred to O2 Daisy as part of a 7-year wholesale revenue commitment.

The agreement aims to ensure that both parties benefit from the long-term partnership, while affected customers will gain access to O2 Daisy’s support, scalable systems and specialist capabilities. Gamma will continue to provide service and billing support for up to 12 months to ensure a smooth and seamless transition.

Andrew Belshaw, CEO at Gamma, said:

“Running your own communications platform is increasingly complex. From rising compliance pressures to the cost and pace of innovation, it simply doesn’t make commercial sense for many providers. That’s where Gamma comes in. Our relationship with O2 Daisy is built on years of trust, shared success and doing what’s right. This agreement reflects all of that. By combining their customer focus with our platform scale and expertise, we’re creating the right environment for sustainable growth.”

Dave McGinn CEO, SME of O2 Daisy, said:

“The market sweet spot for us is UC; we have a big direct sales force cross-selling UC at a rapid rate, and a vibrant partner community that continues to grow through support and investment. This deal is hugely positive for both companies and, most importantly, for the customers and partners who will benefit from this ongoing partnership. We’re proud to continue building on our long-standing partnership with Gamma. This is about continuity, care, and commitment, ensuring SME customers receive the right level of support from a partner fully aligned to their needs. Our shared belief in doing what’s right for the customer has always underpinned our relationship.”

Both Gamma and O2 Daisy said they are now “working closely to manage the migration” and ensure clear, coordinated communications to customers, partners, and teams.