Mobile provider eSIM.net, which normally specialises in offering travel eSIMs for roaming usage, has today launched a Vodafone-based plan called AirFree that gives UK customers 30 days of free data, calls, and texts. After that you can either continue on a flexible 30-day rolling plan for a monthly fee, upgrade to a higher data package, or cancel at any time without obligation.
The plan itself includes 1GB (GigaByte) of mobile broadband data, unlimited UK calls and SMS, 5G support, Hotspot support, Wi-Fi Calling and full UK number porting (MNP). But customers who choose to remain on the plan after the first 30 days will be expected to pay £10 per month, and there are cheaper packages to be found in the UK market.
Although launched to coincide with the Apple iPhone Air, the AirFree plan is open to anyone in the UK with an eSIM-compatible handset. But quantities are limited. The plan is available exclusively to UK residents, for use within the UK only, and can be activated entirely online within 5 minutes.
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Gerry O’Prey, CEO at eSIM.net, told ISPreview:
“Watch the plastic SIM card go the same way as the CD and DVD. With AirFree, we’re making it easy for anyone to try an eSIM — no shops, no paperwork, no plastic.”
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Who is this aimed at? It’s not even remotely competitive.