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Articles for Category Tag - Advertising Standards

ASA Ban Three UK Ads for Misleading Ultrafast 3.9G Mobile Broadband Claim

22nd January, 2014 (9 Comments)

It’s surprising this hasn’t happened sooner. The UK Advertising Standards Authority (ASA) has, following a complaint by EE, banned several adverts for Three UK after they “misleadingly” claimed to offer an “Ultrafast” connection using their “3.9G” (DC-HSDPA) Mobile Broadband network.

Sky Broadband, TalkTalk and Virgin Media Slapped for Misleading UK Ads

8th January, 2014 (1 Comment)

The United Kingdom’s Advertising Standards Authority (ASA) has kicked off 2014 by upholding a variety of complaints against “misleading” adverts for broadband and other services supplied by Sky Broadband (BSkyB), AOL Broadband, TalkTalk, Virgin Media and separately also YouView’s (IPTV) platform that some of the big ISPs use.

ASA Ban O2 UK Tweet Ad for Misleading EU Mobile Data Roaming Offer

11th December, 2013 (0 Comments)

The Advertising Standards Authority (ASA) has banned a Twitter tweet advert from O2 UK after it misleadingly claimed that customers using their Mobile Broadband connection to roam while travelling around Europe would only need to pay £1.99 for a day’s worth of data usage, which failed to mention the tiny usage allowance.

ASA UK Bans BT Broadband Advert for Misleading Performance Claims

4th December, 2013 (3 Comments)

The tit for tat advertising war appears to be continuing after a complaint by Sky Broadband (BSkyB) successfully resulted in the banning of another national press advert for BT’s Broadband services, which boldly said “Official. BT Broadband offers better overall performance than Sky and TalkTalk“.

UK Broadband ISPs Risk Legal Sanctions for Running Misleading Adverts

21st November, 2013 (3 Comments)

Major broadband ISPs like Virgin Media, BT, Sky Broadband and TalkTalk, which often find themselves in hot water with the Advertising Standards Authority (ASA) for “misleading” service promotions, could risk incurring legal sanctions under a new agreement with Trading Standards.

BT Escape Unlimited Broadband Ad Ban But Scalded for FTTC Coverage Claim

13th November, 2013 (0 Comments)

The Advertising Standards Authority (ASA) has rejected a Virgin Media moan against BT’s use of “Unlimited Broadband” on its website but upheld a consumer’s complaint against a poster ad for the BTInfinity Business (FTTC) package in Manchester, which wrongly claimed to cover the recipient’s area.

UK ISP TalkTalk Facebook Ad Banned for Misleading Half Price Promo

30th October, 2013 (0 Comments)

Budget ISP TalkTalk has had one of its “Hottest Half Price” Facebook promotions for their “TV, broadband, fibre and calls” bundle banned after it claimed that the triple-play package was priced from just £7.75 a month, although it failed to mention the line rental charge.

ASA UK Bans Virgin Media Unlimited and No Caps Broadband Claims Again

30th October, 2013 (6 Comments)

The Advertising Standards Authority (ASA) has once again banned two Virgin Media broadband adverts for promoting “unlimited downloads” with “no caps” on data usage because the ISPs Traffic Management Policy (TMP) was found to contradict this by imposing an “immoderate” restriction on customers service speeds.

BT TV Ad for HomeHub Banned over Misleading WiFi Interference Claim

23rd October, 2013 (3 Comments)

The UK Advertising Standards Authority has banned a TV advert for BT’s HomeHub broadband ISP router after it caused confusion over which household devices would cause interference on a wifi wireless network (the router’s smart wireless technology is designed to mitigate this).

ASA UK Criticise EE Coverage Map After Misleading 3G Mobile Claim

16th October, 2013 (2 Comments)

The Advertising Standards Authority (ASA) has told EE to correct the mobile coverage checker on their website after a T-Mobile consumer complained that the 3G based Mobile Broadband coverage for their postcode was reported by the service as “EXCELLENT“, even though they could not receive any indoor signal and only had a poor service outside.

Sky On Demand TV Advert Banned over FREE Broadband Conflict

16th October, 2013 (0 Comments)

BT has successfully caused one of Sky’s direct mailing adverts to be banned because it promoted the operators On Demand TV service alongside their “free broadband” product, which is capped via a 2GB usage allowance and thus “would significantly limit the amount of Catch Up content that could be downloaded“.

ASA UK Ban Direct Mailing Sky Broadband Ad for Denigrating Virgin Media

9th October, 2013 (2 Comments)

The Advertising Standards Authority (ASA) has banned a direct mailing (post) advert for Sky (Sky Broadband) because it “misleadingly exaggerated” the effect of Virgin Media’s broadband Traffic Management Policy (TMP) and unfairly “denigrated” their brand.

UK ISP BT Infinity TV Ad Banned for Misleading 8x Faster Fibre Optic Claim

11th September, 2013 (13 Comments)

The UK Advertising Standards Authority (ASA) has banned a TV and website advert for BT’s superfast broadband BTInfinity (FTTC) service after they both made misleading claims about being able to offer “eight times faster fibre optic broadband” and “up to 8x faster than the UK average” speeds respectively.

TalkTalk UK Raise Advertised Standard Broadband Speed up to 16Mbps

6th September, 2013 (0 Comments)

Budget Internet provider TalkTalk has today followed the other big broadband ISPs by increasing the advertised download speed (“typical speed“) of their standard (ADSL2+) based packages “up to” 16Mbps (Megabits per second) from 14Mbps. But don’t expect to get faster speeds.

ASA UK Reject BT Complaints Against Virgin Media Broadband TV Advert

28th August, 2013 (4 Comments)

The UK Advertising Standards Authority has rejected two BT complaints against a TV advert for Virgin Media’s service that featured actor David Tennant. BT claimed that Virgin’s advert “misleadingly implied that VirginMedia customers always received “superfast” broadband speeds” and “exaggerated the difference in the performance“.

ASA UK Ban Bruce Willis TV Advert for Sky Broadband over Price Confusion

14th August, 2013 (2 Comments)

The Advertising Standards Authority (ASA) has banned one of Sky Broadband’s hugely expensive TV adverts, which showcased action movie star Bruce Willis, after a viewer complained that it failed to make the pricing commitment clear to potential subscribers. Yippee ki-yay..

EE UK to Increase Standard Home Broadband Speeds up to 16Mbps

8th August, 2013 (1 Comment)

Mobile operator and ISP EE (Everything Everywhere) looks set to follow Sky Broadband and some other ISPs by quietly increasing the advertised download rate (“typical speed“) of their standard (ADSL2+) based packages “up to” 16Mbps (Megabits per second).