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Articles for Category Tag - Advertising Standards

ASA Uphold TalkTalk Complaint Against Misleading BT Sport TV Advert

11th June, 2014 (6 Comments)

The UK Advertising Standards Authority (ASA) has upheld a complaint by TalkTalk and several others against a TV advert for BT’s Sport service, which failed to make sufficiently clear that it wasn’t free to business customers or that it was only available to view online, unless customers also had access to Sky Digital or BT TV with superfast broadband via BTInfinity.

UPDATE ASA UK Ban EE “Most Reliable Broadband” Claim After BT Moan

21st May, 2014 (24 Comments)

The UK Advertising Standards Authority (ASA) has banned a direct mailing advert for EE’s Home Broadband service after rival ISP BT complained that the promotions claim to offer “Britain’s most reliable broadband for staying connected” was misleading. But BT had less luck getting a promo for the ISPs BrightBox2 router taken down.

Virgin Media UK Direct Mailing Advert Banned by ASA After Sky Complaint

30th April, 2014 (4 Comments)

A series of complaints by Sky (Sky Broadband) has caused the Advertising Standards Authority to ban a direct mailing promotion for Virgin Media’s broadband, TV and phone bundles, which omitted material information regarding the differences between the two services and failed to make adequately clear the basis of a £214.95 savings claim.

O2 Travel Adverts Banned for Omitting 15MB Mobile Internet Data Cap

30th April, 2014 (0 Comments)

The UK Advertising Standards Authority has once again had to ban two adverts for O2’s mobile Internet data roaming tariff (O2 Travel) after it claimed to offer “a day’s data for £1.99 … whatever you get up to on the continent“, which failed to mention the small matter of a 15MB usage cap.

Lycamobile’s Unlimited UK 4G Mobile Broadband Comes with Restrictions

9th April, 2014 (15 Comments)

Mobile operator Lycamobile, which uses O2’s Mobile Virtual Network Operator (MVNO) platform, has launched a new 4G based top-up (UK Plan 12) that claims to offer 500 UK minutes with “unlimited” texts and data for just £12. Sounds good, until your connection gets throttled back to almost dialup speeds.

Confusion as ASA Ban Gigaclear’s Absolute FTTP Broadband Speed Claims

5th March, 2014 (15 Comments)

Sometimes rulings by the Advertising Standards Authority can seem a little overzealous and their latest decision to stop rural fibre optic broadband ISP Gigaclear from advertising absolute Internet speeds (e.g. 1000Mbps without the notorious “up to” prefix) on their website might just stray into that territory. Hyperoptic, B4RN and Gigler take note.

ASA Ban Misleading Unlimited Broadband Claims on UK Satellite ISP Avonline

5th February, 2014 (4 Comments)

It’s well known that Satellite ISPs can place strict Traffic Management style measures on their Internet access services and now the Advertising Standards Authority has stepped in to stop one provider, Avonline Broadband, from promoting the products alongside “UNLIMITED” usage claims on their website. Other providers take heed.

Virgin Media Direct Mailing Advert Banned for Misleading Half Price Offer

22nd January, 2014 (2 Comments)

Cable operator Virgin Media has had one of its Direct Mailing (booklet) adverts banned by the Advertising Standards Authority after it failed to make immediately clear that the half price offer it was peddling didn’t apply to the cost of line rental.

ASA Ban Three UK Ads for Misleading Ultrafast 3.9G Mobile Broadband Claim

22nd January, 2014 (9 Comments)

It’s surprising this hasn’t happened sooner. The UK Advertising Standards Authority (ASA) has, following a complaint by EE, banned several adverts for Three UK after they “misleadingly” claimed to offer an “Ultrafast” connection using their “3.9G” (DC-HSDPA) Mobile Broadband network.

Sky Broadband, TalkTalk and Virgin Media Slapped for Misleading UK Ads

8th January, 2014 (1 Comment)

The United Kingdom’s Advertising Standards Authority (ASA) has kicked off 2014 by upholding a variety of complaints against “misleading” adverts for broadband and other services supplied by Sky Broadband (BSkyB), AOL Broadband, TalkTalk, Virgin Media and separately also YouView’s (IPTV) platform that some of the big ISPs use.

ASA Ban O2 UK Tweet Ad for Misleading EU Mobile Data Roaming Offer

11th December, 2013 (0 Comments)

The Advertising Standards Authority (ASA) has banned a Twitter tweet advert from O2 UK after it misleadingly claimed that customers using their Mobile Broadband connection to roam while travelling around Europe would only need to pay £1.99 for a day’s worth of data usage, which failed to mention the tiny usage allowance.

ASA UK Bans BT Broadband Advert for Misleading Performance Claims

4th December, 2013 (3 Comments)

The tit for tat advertising war appears to be continuing after a complaint by Sky Broadband (BSkyB) successfully resulted in the banning of another national press advert for BT’s Broadband services, which boldly said “Official. BT Broadband offers better overall performance than Sky and TalkTalk“.

UK Broadband ISPs Risk Legal Sanctions for Running Misleading Adverts

21st November, 2013 (3 Comments)

Major broadband ISPs like Virgin Media, BT, Sky Broadband and TalkTalk, which often find themselves in hot water with the Advertising Standards Authority (ASA) for “misleading” service promotions, could risk incurring legal sanctions under a new agreement with Trading Standards.

BT Escape Unlimited Broadband Ad Ban But Scalded for FTTC Coverage Claim

13th November, 2013 (0 Comments)

The Advertising Standards Authority (ASA) has rejected a Virgin Media moan against BT’s use of “Unlimited Broadband” on its website but upheld a consumer’s complaint against a poster ad for the BTInfinity Business (FTTC) package in Manchester, which wrongly claimed to cover the recipient’s area.

UK ISP TalkTalk Facebook Ad Banned for Misleading Half Price Promo

30th October, 2013 (0 Comments)

Budget ISP TalkTalk has had one of its “Hottest Half Price” Facebook promotions for their “TV, broadband, fibre and calls” bundle banned after it claimed that the triple-play package was priced from just £7.75 a month, although it failed to mention the line rental charge.

ASA UK Bans Virgin Media Unlimited and No Caps Broadband Claims Again

30th October, 2013 (6 Comments)

The Advertising Standards Authority (ASA) has once again banned two Virgin Media broadband adverts for promoting “unlimited downloads” with “no caps” on data usage because the ISPs Traffic Management Policy (TMP) was found to contradict this by imposing an “immoderate” restriction on customers service speeds.

BT TV Ad for HomeHub Banned over Misleading WiFi Interference Claim

23rd October, 2013 (3 Comments)

The UK Advertising Standards Authority has banned a TV advert for BT’s HomeHub broadband ISP router after it caused confusion over which household devices would cause interference on a wifi wireless network (the router’s smart wireless technology is designed to mitigate this).