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Sky UK Make 76Mb Superfast Broadband Fibre Pro Service Available to All

Friday, July 6th, 2012 (1:58 am) - Score 22,427
sky broadband uk

Sky Broadband (BSkyB) has today informed ISPreview.co.uk that its hidden superfast 76Mbps capable Sky Fibre Unlimited Pro broadband (FTTC) service, which still isn’t shown on their website, is now available to “all customers – new and existing“.

The somewhat secret £30 per month service, which was first discovered (here) during late April 2012 and followed shortly after the launch of their new 40Mbps capable £20 per month Sky Fibre Unlimited package (here), was initially only made available over the phone to new customers “who do not already have Sky Broadband or Sky Fibre“.

A Sky Spokesperson told ISPreview.co.uk in April:

It is currently only available to customers who do not already have Sky Broadband or Sky Fibre, although we are working on making it available to existing Sky Broadband customers who would like to experience these faster speeds.”

Naturally we were keen to find out why, more than two months later, Sky Fibre Unlimited Pro still wasn’t being made available via the providers website. According to Sky, the Fibre Pro service has been officially “available since early June” and the operator added that they were still “working on enabling online sign up” but wouldn’t be drawn on why this was taking so long.

As a result interested customers still need to call Sky’s contact centres to order, although it is now available to both new and existing customers instead of just new ones.

Sky Fibre Unlimited Pro (£30 Per Month)
* Download speeds of up to 76Mbps
* Upload speeds of up to 19Mbps
* Truly Unlimited Usage
* Included Evening and Weekend calls to UK landlines (Add £5 for Anytime calls)
* Unlimited/FREE Access to UK Wi-Fi Hotspots from The Cloud
* Included Connection Hardware
* Sky Line Rental (£12.25 Per Month)
* 12 Month Contract

It should be noted that both of Sky’s Fibre packages are based off BT’s FTTC technology, although customers need to be covered by both FTTC and Sky’s unbundled (LLU) network in order to take the service. At present FTTC is currently available to around 40% of the UK population and goes pretty much everywhere that Sky’s LLU does, with only a few tiny exceptions.

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Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he is also the founder of ISPreview since 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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33 Responses
  1. zemadeiran

    First post 🙂

    Cannot comment as I do not have much to say due to not being covered by any FTTC cabinets 🙁

  2. FibreFred

    Great news!

    Although I’m sure someone will be writing to the ASA about that up to 76Mbps speed 😉

    • Deduction

      No reason to if 10% of the obviously limited number already on it can reach those speeds.

    • Deduction

      For further clarification the term upto can only be used if you can demonstrate 10% of users can reach the “upto” speed you are claiming.

      Thats why BT can still use the term upto as seen here…

      Along with Virgin…

      As just 2 examples of big boys that still use the term upto.

      The only time you can not is if you can not show 10% of users can get the upto speed you claim…… Hence why i have written to the ASA about BTs 330Mb “on demand” service speed claims of 330Mb…. Especially when in prior press releases they have stated it would be upto 300Mb. Which indicates they are just pulling figures out of their backside with no proof.

    • FibreFred

      Well I guess by the time they actually release the 300/330Mbps product they will have proof 10% can achieve those speeds?

      I’ve yet to see a FTTP On Demand 330Mbps advert?

    • Deduction

      Indeed once its a live product, then they can claim a speed figure.

      As to adverts ive yet to see one for this sky 76Mb product either. They have clearly thought about things first to be in accordance though hence why its branded as a 76Mb product rather than the theoretical max of 80Mb. The BT “on demand” products theoretical max speed is 330Mb. It is therefore obviously not (AT LEAST CURRENTLY) in accordance with ASA rules. Unless they are going to argue something stupid like only 1 person has it so 100% get the full speed. Trials of new BT fibre products of any kind have also failed for whatever reason thus far to get anywhere near 330Mb.

      I trust that clarifys why i think this is likely in accordance and the ondemand product from BT is not. You can always write to the ASA yourself if you believe this is not in accordance with your reasons why.

    • FibreFred

      No it doesn’t clarify

      You have written to the ASA to complain about:-

      Something that is not being advertised
      Something you cannot buy


    • Deduction

      Doesnt have to be an advert can be marketing spiel and has been that way since march 2011…
      BTs marketing spiel and press releases for its ondemand product are contradictory first claiming 300Mb as seen here on their own site… http://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=14863CF1-DD70-4D79-83F8-2CDA88B3E51B And now in more recent news claiming 330Mb. It is also unable to apply such a UPTO claim to either speed as they can not demonstrate 10% of users on the service obtain those speeds. This is clearly against ASA rules.

    • FibreFred

      Of course it has to be an advert, you are contradicting yourself.

      This is a “news article” about a product in development, not an advert, its doesn’t exist to buy so it can’t be an advert

      Your link refers to online adverts (fine with that) not news articles. The ASA will be laughing at your complaint 🙂

    • Deduction

      No they will not…
      Ive complained about a non-broadband products promotion/marketing (not advert) before and that was upheld.

    • FibreFred

      hahahahah you are priceless, so what do you think the result will be, what “advert” will the ASA make them pull?

      Oh hang on… there is no advert to pull

    • Deduction

      I wont be requested an “advert” is removed I will be requesting any marketing material promoting the on demand product and describing it as 300Mb or 330Mb is removed. That speed can not be proven. It doesnt have to be an advert they have powers to make them remove any false marketing blub.
      Sorry if you can not comprehend ASA powers.

    • Deduction

      Issuing press releases, and posting about a product and its claims on your own website (in this case the speed of the product) without evidence the product meets such claims is false marketing. It doesnt have to be an “advert” do please try to comprehend this, if you can not and just want to turn this into an argument like you always do feel free, doesnt bother me the complaint is sent, you may think you can have the last word, in reality the ASA will. I find it rather bizarre why you should care i have made a complaint about any organisations false marketing anyway, unless of course you work for that organisation.

    • FibreFred

      Dear B.T. Hater,

      Unfortunately we are unable to instruct Openreach not to publish information about future products on their website

      All the best and a wishing you a swift recovery

      Yours ASA

    • Deduction

      Oh whos starting with the names this time Multi ID troll? Best stick to your other dubious moral principles and report yourself.

  3. It isn’t fibre broadband unless its fibre to the home. Just sayin.

  4. F022Y

    Allow me to edit for you

    “It isn’t FTTP unless its fibre to the home. Just sayin”

    Fibre broadband is covered by all the below terms.

    FTTN – Fibre-to-the-node – fibre is terminated in a street cabinet up to several kilometres away from the customer premises, with the final connection being copper. Fibre-to-the-node is often seen as an interim step towards full FTTH and is currently used by telecoms service providers like AT&T, Deutsche Telekom, Telekom Austria, Belgacom and Swisscom to deliver advanced triple-play services.

    FTTC – Fibre-to-the-curb / Fibre to the cabinet – this is very similar to FTTN, but the street cabinet or pole is closer to the user’s premises; typically within 300m, within range for high-bandwidth copper technologies such as wired Ethernet and IEEE P1901 power line networking, and wireless Wi-Fi technology.

    FTTB – Fibre-to-the-building or Fibre-to-the-basement – fibre reaches the boundary of the building, such as the basement in a multi-dwelling unit, with the final connection to the individual living space being made via alternative means, similar to the curb/pole technologies, but also possibly shorter range technology like Thunderbolt.

    FTTH – Fibre-to-the-home – fibre reaches the boundary of the living space, such as a box on the outside wall of a home. It is currently used by Telefonica in the Spain’s biggest cities, with speeds of up to 100 Mbit/s (megabits per seconds).

    FTTP – Fibre-to-the premises – this term is used in several contexts: as a blanket term for both FTTH and FTTB, or where the fibre network includes both homes and small businesses.

    FTTD – Fibre-to-the-desk – fibre connection is installed from the main computer room to a terminal or fibre media converter near the user’s desk.

    *response supplied in part by http://www.ftthcouncil.eu/*

    • nicknick

      FTTC and FTTN are only Fibre BASED Broadband. Not Fibre Broadband as Chris says. Do get hung up on the ‘advertising’ by both BT and Virgin trying to pretend that their copper services are ‘fibre optic broadband’. The only reason BT continues with its ‘lie’ is that the ASA allowed Virgin to get away with the same ‘lie’ first, and has to allow BT to use the same ‘definition’ that Virgin does. i.e. “It’s mostly fibre as only the last little bit is copper” – yeah but that is the bit that limits the speed from 1,000Mbit/s to 80Mbit/s (at best)

    • wirelesspacman

      I guess we will have “truly fibre broadband” to look forward to in the future in the same way that Sky offers “truly unlimited usage”! 🙂

  5. Kyle

    I must be a tiny exception then!

  6. adslmax

    Best FTTC package on the market.

  7. adslmax

    By the way, it looks like the 40/2 package has been upgraded to 40/10.

  8. Phil

    Why is sky kept it secret ? Why it never show on the website ? Why is Sky want us to call them to order it ? Sound really stupid plan.

    • We drilled Sky quite a lot on those points between last week and the middle of this week but they wouldn’t be drawn on it.

    • Kyle

      A pretty lame excuse in the article, citing issues with the order page?!

      The amount of varying offers Sky rotates on their online ordering system makes me think that this is a red herring.

    • Deduction

      New(ish) product like BTs “on-demand” 330Mb product which requires you to call also. When BT made 80Mb available didnt you initially have to call to upgrade to that also?

      Brians reasoning sounds plausible though. Dont see how they be hiding something from the ASA when they have no adverts for the product.

      Im not a huge sky fan but in terms of value for money this is clearly the best FTTC package available out there. Or at least i know of no other FTTC package which is 100% truely unlimited for £30 or less.

  9. Brian Storey

    My guess – Openreach are pushing back because Sky hasn’t submitted a proper forecast of demand.

    Sky knows demand for the service will be high. They don’t want to be caught out and manage changing appointments

    Openreach know demand will be high. They don’t want to be caught out so calling on the forecast card to reduce the impact

  10. Phil

    Mark Jackson
    July 6, 2012 at 1:22 pm

    We drilled Sky quite a lot on those points between last week and the middle of this week but they wouldn’t be drawn on it.

    Sound fishy to me as it look as if Sky try to hide something from ASA ?

  11. Martin

    “Available to ALL”

    Oh really ? Even Market 1/2 Victims ?

    • Deduction

      Clearly indicated to who it is available to in the last paragraph. The new product is available to ALL current Sky FTTC customers. That is the only reference to it being available to “all customers” i see in the story.

  12. phionex

    hi there when they say up to 76mbs it is right as i am on 76mbs and get 76.3mbs with no probs at all yyyyyes

  13. SusiBiker

    Hmm. Funny thing is I just found out that FTTC had just been installed on 20th June to my location and thought “Sky!”. The had “Superfast” broadband listed on their site, but according to the their Line Checker, fibre broadband was not available, or any broadband! The neighbours either side of me both have Sky Broadband…
    Tried again, just for fun. Their Checker could not find my address this time! I gave up.
    Ordered BT Infinity 2. Estimated speed is 67/19Mbps. After 2 years of 1Mbps, two of 512kbps, 64kbps ISDN 3 years, etc. I don’t frankly care what is claimed (ok, I do a bit), but I’m just so happy to finally be joining the modern age! 8km from the exchange. ADSL was only spoken of in hushed whispers 23 years ago….

  14. SusiBiker

    Sorry, I meant to say that when I bought my house 23 years ago, I think it was 14k4bps on dialup…

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