Home
 » ISP News » 
Sponsored

Virgin Media UK Network Carries 4.2 Petabytes of Broadband Data Daily

Thursday, July 5th, 2012 (3:02 am) - Score 594

Cable operator Virgin Media has revealed that its national UK telecoms network, which is home to 4.4 Million residential broadband ISP subscribers, carried a daily average of 4.2 Petabytes of data during Q1-2012 (4.2 million billion bytes). The volume of data consumption has thus increased by nearly a third in the 6 months from Q3 2011.

The figure allegedly equates to about 765 billion individual bits of data being transferred every second during peak times (between 6.00pm and 10.00pm weeknights). As with most modern internet networks the biggest single contributor is video streaming (e.g. YouTube, iPlayer etc.), which accounted for 25% of all traffic.

Daniel Hennessy, VMB’s Director of Technical Strategy, said:

It’s clear that people are becoming increasingly reliant upon fast, secure connections. They want to get the information they need, regardless of whether they’re at their office desks, on the move or sat at home.

Equally, businesses are seeing the advantage of technology such as cloud computing as well as implementing remote working infrastructure. This is an opportunity for workforces to become more agile as employees are given the freedom to be productive from any location, no longer nine to five.

But with this increase in data appetite comes a need for unconstrained network infrastructure. This means that Telco suppliers need to move away from costly incremental bandwidth upgrades and start giving businesses all the bandwidth they can eat, up front and without constraints.”

The operator claims to now be preparing for “more records to be broken” this summer, when major sporting events (e.g. 2012 London Olympic Games) combine with “more people than ever before working from home” to push up data usage on their network.

Leave a Comment
5 Responses
  1. FibreFred says:

    “This means that Telco suppliers need to move away from costly incremental bandwidth upgrades and start giving businesses all the bandwidth they can eat, up front and without constraints.”

    But check your own forums Daniel, your customers are trying to eat but a lot of the food ends up on the floor before it gets to their mouth.

    So data consumption has gone up by a third, that factors in nicely with their bandwidth upgrades to the home (so no surprises their)

    The complaints of congestion, high jitter/packet loss are also on the increase, which also ties in with all of this.

    Yes people do want all you can eat, so you need to get your oversubscribed UBR’s sorted out

  2. Phil says:

    Virgin Media is the worse oversubscribed UBR and never sort it out, they only interesting bring more fastest speed, more new customers and then all the problem remain the same with high jitter/packet loss and awful oversubscribed UBR’s and they don’t care! They won’t fix it.

    1. Virgin Subscriber says:

      Clearly Phil is having, or has had a bad experience with Virgin.

      I use their 60Mbps package at home with two boys and a wife regularly battering the service for speed, and have no issues whatsoever !

      You normally find the few with bad experiences take the time to criticise the companies, hundreds of thousands are happy Phil, just not you, you can always switch back to BT !

  3. Zeb says:

    Those figures make no sense. The average download per user per day is nearly 1TB? At peak times the average download rate is 200MBPS? VM don’t even have that rate.

    Oh, I see. Forgot to mention the business users.

    Sloppy reporting. Duh.

    Zeb.

    1. Someone says:

      K = 000
      M = 000 000
      G = 000 000 000
      T = 000 000 000 000
      P = 000 000 000 000 000

      4.2P / 4.4M = 0.95G

      So, that’s a little under one gigabyte per subscriber per day.

Comments are closed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Vodafone £21.95 (*24.95)
    Speed 35Mbps, Unlimited
    Gift: None
  • NOW £22.00 (*32.00)
    Speed 36Mbps, Unlimited
    Gift: None
  • TalkTalk £22.00 (*29.95)
    Speed 38Mbps, Unlimited
    Gift: None
  • Hyperoptic £22.00
    Speed 50Mbps, Unlimited
    Gift: None
  • Shell Energy £22.99 (*30.99)
    Speed 35Mbps, Unlimited
    Gift: 12 Months of Norton 360
Large Availability | View All
Cheapest Ultrafast ISPs
  • Community Fibre £20.00 (*29.50)
    Speed: 150Mbps, Unlimited
    Gift: Double Speed Boost
  • Virgin Media £25.00 (*51.00)
    Speed: 108Mbps, Unlimited
    Gift: None
  • Vodafone £25.00 (*28.00)
    Speed: 100Mbps, Unlimited
    Gift: None
  • Gigaclear £29.00 (*49.00)
    Speed: 300Mbps, Unlimited
    Gift: None
  • Hyperoptic £29.00 (*35.00)
    Speed: 150Mbps, Unlimited
    Gift: None
Large Availability | View All
The Top 20 Category Tags
  1. FTTP (3301)
  2. BT (2959)
  3. Building Digital UK (1867)
  4. FTTC (1861)
  5. Politics (1851)
  6. Openreach (1774)
  7. Business (1616)
  8. Mobile Broadband (1399)
  9. Statistics (1366)
  10. FTTH (1361)
  11. 4G (1210)
  12. Fibre Optic (1138)
  13. Wireless Internet (1124)
  14. Virgin Media (1112)
  15. Ofcom Regulation (1110)
  16. Vodafone (798)
  17. EE (798)
  18. TalkTalk (740)
  19. Sky Broadband (720)
  20. 5G (692)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact