Home
 » ISP News » 
Sponsored

O2 Wholesale Claims UK Businesses at Risk from Capped Data Allowances

Tuesday, August 14th, 2012 (9:19 am) - Score 531

Broadband ISP supplier O2 Wholesale UK (BE Wholesale) has warned that an “average business” of 50 employees can eat 61GB (GigaBytes) of internet data a month (i.e. email 26GB, browsing 22GB, video 1.7GB and video conferencing 7.9GB), which is allegedly more expensive for rival providers to cater for than their own “unlimited” option.

It goes without saying that O2 Wholesale’s aim is to encourage more ISPs to adopt its “fixed rate unlimited usage offerings” in order to keep pace with demand and retain customers. It warns that ISPs which don’t swap could face excessive charges for exceeding their suppliers usage limits, which they believe might force some into throttling their customer connections or raising prices.

Dan Cunliffe, Head of Partners and Strategy at O2Wholesale, said (Comms Dealer):

Our estimates show that an average small business of 50 employees can use over 60GB per month in data in just email, video downloads, online browsing, and video conferencing. With wholesale industry fixed usage packages offering between 21-32 GB of data at an equivalent price to our fixed rate unlimited usage offerings, we believe the case for what once might have been perceived as a premium product is now compelling.

Offering business customers an unlimited usage service avoids the nasty surprises of throttling or hiked costs when they exceed imposed usage limits.”

It should be said that all broadband capacity costs money and no model, least of all an “unlimited” one that typically encourages higher levels of use, is ever going to be completely immune to potential price rises, performance / support problems or the possible implementation of more aggressive Traffic Management measures.

Rival suppliers would perhaps argue that capped allowances help them to keep tighter control of their network, while often avoiding unexpected cost over-runs or the need for Traffic Management because customers pay for what they use. Meanwhile data usage demand continues to climb.

Leave a Comment
3 Responses
  1. I would hardly call a business with 50 employees “average”!

    Also, if a business has 50 employees then it will have a pretty big wage bill and a few hundred (or even a thousand or two) pounds a month on a decent (symmetric) broadband feed ought not to worry them.

    Or is O2 trying to make out that such a business should only expect to pay around £25 a month for all their broadband?

  2. Avatar Tom L says:

    I think someone should tell their cellular division about this article as they only have a maximum 1GB data allowance.

  3. Avatar Alloneword says:

    Yea not to mention people on old “Unlimited” deals are now being told a max of 250GB per month otherwise you will get hounded by there Fair Use Policy team.

    By the way that came from the chief executive office not more then 10 minutes ago.

Comments are closed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Onestream £19.99 (*27.99)
    Avg. Speed 45Mbps, Unlimited
    Gift: None
  • TalkTalk £21.00 (*29.95)
    Avg. Speed 38Mbps, Unlimited
    Gift: None
  • Plusnet £21.99 (*36.52)
    Avg. Speed 36Mbps, Unlimited
    Gift: £50 Reward Card
  • NOW TV £22.00 (*40.00)
    Avg. Speed 36Mbps, Unlimited
    Gift: None
  • Vodafone £22.00
    Avg. Speed 35Mbps, Unlimited
    Gift: None
Prices inc. Line Rental | View All
The Top 20 Category Tags
  1. FTTP (2896)
  2. BT (2821)
  3. FTTC (1811)
  4. Building Digital UK (1770)
  5. Politics (1708)
  6. Openreach (1662)
  7. Business (1489)
  8. FTTH (1343)
  9. Mobile Broadband (1279)
  10. Statistics (1271)
  11. 4G (1102)
  12. Fibre Optic (1084)
  13. Wireless Internet (1047)
  14. Ofcom Regulation (1042)
  15. Virgin Media (1034)
  16. EE (729)
  17. Vodafone (707)
  18. TalkTalk (689)
  19. Sky Broadband (685)
  20. 5G (567)
New Forum Topics
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact