ISP LittleBigOne Sees Strong Superfast Broadband Growth in South Yorkshire

ISP LittleBigOne, which runs over the financially traumatised Digital Region broadband network in South Yorkshire (England, UK), has reported that demand for its superfast internet service “soared” over the summer with the number of new subscribers growing by 81% during Q2-2012.

Demand was apparently greatest in Sheffield and Rotherham, especially amongst “professional couples with families” and “young singles living in shared housing“. Subscriber numbers continued to increase by a further 37% during Q3, with uptake on some local streets reaching as many as 1 in 5 households.

Teresa Robbins, Managing Director of littlebigone.com, said:

“Standard broadband connections tend to allow one person in a household to stream internet TV with some buffering, provided they aren’t competing for connectivity with other users. If someone else on the same connection is also using the internet to work from home, download a film or engage in online gaming, everyone suffers.

Many of our new customers, fed up with playing bandwidth bingo, planned ahead to ensure they had superfast and highly resilient internet in time to enjoy extensive online coverage of Euro 2012, Wimbledon and the Olympics.”

Apparently business connections also peaked in March and April 2012, although no firm statistics were revealed. Little wonder that LittleBigOne now describes itself as one of the biggest ISPs on Digital Region’s network, with even stronger uptake predicted to come from the latest free connection (available from other DR ISPs too) and included gift offers.