Uswitch 2026 Awards Name Top UK Broadband ISP and Mobile Providers
Comparison site Uswitch.com has named the winners of their annual 2026 Telecoms Awards, which among things saw EE scooping the win for best “National Broadband Provider of the Year“, while YouFibre won the best regional provider award for the second year in a row and VOXI scooped the win for best mobile “Network of the Year“ etc.
As usual, the comparison site selected its winners via a combination of methods. Most of the awards were decided based on a survey of 27,188 UK consumers (conducted between 28th Nov to 17th December 2025), while several other categories were chosen by a panel of 11 “expert” judges from the fields of consumer affairs, personal finance and technology.
The survey also claimed that value for money and low monthly costs (44%) were found to be the most important factors for mobile users when choosing a service. By comparison, performance was found to be the main goal for broadband customers, with reliability (52%) and fast speeds (50%) being the top things people look for. In addition, Spring price hikes remain a major catalyst for switching provider, cited by 46% of mobile users (oddly we don’t get a figure for broadband subscribers).
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We’ve summarised all of the results below.
Uswitch 2026 Telecoms Awards Winners
| Broadband and TV | Winner | Highly Commended |
|---|---|---|
| National Broadband Provider of the Year | EE | Plusnet |
| Regional Broadband Provider of the Year | YouFibre | Community Fibre |
| Best Broadband Provider for Customer Service | Plusnet | EE |
| Best Value for Money Broadband Provider | Vodafone | Plusnet |
| Most Reliable Broadband Provider – supported by Opensignal | Virgin Media | Plusnet |
| Most Popular Broadband Provider | Vodafone | Sky Broadband |
| Mobile |
|
|
| Mobile Network of the Year | VOXI | Smarty |
| Best Mobile Network for Customer Service | Tesco Mobile | VOXI |
| Best Mobile Network for Data | VOXI | smarty |
| Best Mobile Network for Roaming | Lebara | DRAW |
| Best Mobile Handset Contract Network | giffgaff | Tesco Mobile |
| Best SIM Only Mobile Network | VOXI | Tesco Mobile |
| Best Value for Money Mobile Provider | VOXI | Smarty |
| Best Mobile Network for Perks | Three | Sky Mobile |
| Most Popular Mobile Network | Lebara | iD Mobile |
| Best Mobile Network Coverage – powered by Opensignal | O2 |
|
| Fastest Mobile Network Overall – powered by Opensignal | EE |
|
| Joint Telecoms |
|
|
| Best Telecoms Bundle Provider | EE | Virgin Media O2 |
| Best Telecoms Innovation | EE (for Safer SIMs) | Vodafone |
| Best TV Content | Netflix |
|
| Best Mobiles Reseller | Fonehouse | Mobiles.co.uk |
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Most Reliable Broadband Provider – supported by Opensignal
Never heard bigger lie
Winner of Best Customer Service, Plusnet, has a 1.8 score on Trustpilot. Loads of ISPs in the high-4s including pretty big ones like Vodafone. I know Trustpilot is not exactly the most reliable indicator either but come on Uswitch at least go for credible contenders.