VIDEO New TV Ads Offer Glimpse into the Inner Workings of UK ISP Hyperoptic

A series of new TV adverts, which have been created by Barclays to support their LifeSkills programme, has also allowed people to get a brief look at the inner workings of urban-focused fibre optic (FTTH) broadband ISP Hyperoptic and all from the perspective of a new work experience student.

Hyperoptic, which is one of only two companies participating in the campaign, will be “submerging a student into the hyperfast world of cutting-edge broadband technology and helping them to get the business skills to kick start their career“. But instead of being a private thing this one will actually be televised, at least a tiny bit of it will.

Each day this week, a short video diary will be produced and broadcast during that evening’s ITV News at Ten in a bespoke ad break. The clip will capture the “highlights of the student’s experience” and thus also affords a sneak peek into the heart of Hyperoptic’s operations.

To save time we’ve summarised the clips that feature Hyperoptic below and tried to put them into a logical order with the ISPs introduction coming first, before the students and their work. The only negative is that after about the third clip you’ll probably be sick to death of that upbeat but highly repetitive background music (di.. do do do di.. do do do.. arrrgghh).

LifeSkills itself is intended to be a free, curriculum-linked programme “designed to give young people in the UK access to the skills, information and opportunities they need to help them towards getting the jobs they want“. Its aim is to make 50,000 work experience opportunities available this year and the ultimate goal is to equip up to 1 million young people with the skills they need by 2015.