UK ISP Zen Internet Cuts FTTC Broadband Installation Prices in Half
Rochdale-based ISP Zen Internet has today slashed the installation cost of its up to 76Mbps (Megabits per second) capable Fibre-to-the-Cabinet (FTTC) based superfast broadband services for the United Kingdom by more than 50%.
As a result new customers will pay £48 inc. VAT to have the service installed by an Openreach engineer (includes the necessary VDSL modem) instead of the usual £110.40. Richard Tang, Zen’s MD, said: “Fibre is only going to grow in scale and importance over the coming years, so to make it even easier for customers to access Zen’s award-winning Fibre Optic Broadband services we are reducing the installation cost to less than half price.”
The move follows earlier news that Zen were planning to launch a new range of “lower priced Fibre Optic Broadband services” and unlimited usage options (here), which has been linked to their huge £3.5 million investment into a new core infrastructure.
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, Google+, Facebook and Linkedin.
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My experience of being with one of the smaller specialist ISPs (IDNet) for VDSL services, is that it is becoming very hard from them to differentiate themselves both in terms of QoS and VFM from the mass market operators. The reason is simply that the limiting factors in the network are the BTOR local loop and the BTw network capacity and reliability, which are out of their control. So the last throw of the dice is, I suppose, to try to play the marketing game. But I still suspect extinction is likely in the domestic market. Zen look possibly like the one to survive, as a bit more on-the-ball with the way of the world, but I don’t think it’s going to be easy, even for them.