Home
 » ISP News » 
Sponsored Links

O2 Travel Adverts Banned for Omitting 15MB Mobile Internet Data Cap

Wednesday, Apr 30th, 2014 (7:37 am) - Score 615
o2-uk

The UK Advertising Standards Authority has once again had to ban two adverts for O2’s mobile Internet data roaming tariff (O2 Travel) after it claimed to offer “a day’s data for £1.99 … whatever you get up to on the continent“, which failed to mention the small matter of a 15MB usage cap.

The ruling followed complaints against an in-flight magazine promotion and an advert on the mobile version of O2’s website, which both used wording that appeared to promote the service as being more flexible than it actually was. The outcome mirrors a similar set of complaints that were upheld against the same add-on at the end of last year (here).

ASA Ruling (REF: A13-251662)

We understood data-use varied depending on the app or function being used but that within the 15 MB allowance, O2 customers could use a combination of the referenced functions such as sending photos or checking the weather or map apps without exceeding the daily allowance. However, we considered that without qualification to indicate that data-use within the £1.99 daily allowance was limited to 15 MB, consumers may have understood from the ad that they could use the referenced functions without restriction and without exceeding their daily allowance. Because this was not the case, we concluded that the ad was misleading.”

As usual the ASA told O2 to ensure that the 15MB data cap was included in future promotions of the service. Since then a new version of the ad had now been created which includes the data limit.

Share with Twitter
Share with Linkedin
Share with Facebook
Share with Reddit
Share with Pinterest
Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
Search ISP News
Search ISP Listings
Search ISP Reviews

Comments are closed

Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Sky Broadband UK ISP Logo
100Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All
The Top 15 Category Tags
  1. FTTP (5593)
  2. BT (3536)
  3. Politics (2558)
  4. Openreach (2315)
  5. Business (2289)
  6. Building Digital UK (2256)
  7. FTTC (2050)
  8. Mobile Broadband (1998)
  9. Statistics (1804)
  10. 4G (1686)
  11. Virgin Media (1644)
  12. Ofcom Regulation (1477)
  13. Fibre Optic (1409)
  14. Wireless Internet (1403)
  15. FTTH (1382)
Promotion
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact
Mastodon