Home
 » ISP News » 
Sponsored

O2 Travel Adverts Banned for Omitting 15MB Mobile Internet Data Cap

Wednesday, April 30th, 2014 (7:37 am) - Score 593

The UK Advertising Standards Authority has once again had to ban two adverts for O2’s mobile Internet data roaming tariff (O2 Travel) after it claimed to offer “a day’s data for £1.99 … whatever you get up to on the continent“, which failed to mention the small matter of a 15MB usage cap.

The ruling followed complaints against an in-flight magazine promotion and an advert on the mobile version of O2’s website, which both used wording that appeared to promote the service as being more flexible than it actually was. The outcome mirrors a similar set of complaints that were upheld against the same add-on at the end of last year (here).

ASA Ruling (REF: A13-251662)

We understood data-use varied depending on the app or function being used but that within the 15 MB allowance, O2 customers could use a combination of the referenced functions such as sending photos or checking the weather or map apps without exceeding the daily allowance. However, we considered that without qualification to indicate that data-use within the £1.99 daily allowance was limited to 15 MB, consumers may have understood from the ad that they could use the referenced functions without restriction and without exceeding their daily allowance. Because this was not the case, we concluded that the ad was misleading.”

As usual the ASA told O2 to ensure that the 15MB data cap was included in future promotions of the service. Since then a new version of the ad had now been created which includes the data limit.

Add to Diigo
Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
0 Responses

Comments are closed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Hyperoptic £21.00 (*25.00)
    Avg. Speed 50Mbps, Unlimited
    Gift: £50 Shopping Voucher
  • TalkTalk £21.95 (*36.00)
    Avg. Speed 38Mbps, Unlimited
    Gift: None
  • Post Office £22.90 (*37.00)
    Avg. Speed 38Mbps, Unlimited
    Gift: None
  • Direct Save Telecom £22.95 (*29.95)
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • Onestream £22.99 (*34.99)
    Avg. Speed 35Mbps, Unlimited
    Gift: None
Prices inc. Line Rental | View All
The Top 20 Category Tags
  1. BT (2528)
  2. FTTP (2244)
  3. FTTC (1670)
  4. Building Digital UK (1615)
  5. Politics (1442)
  6. Openreach (1427)
  7. Business (1255)
  8. Statistics (1108)
  9. FTTH (1099)
  10. Mobile Broadband (1053)
  11. Fibre Optic (977)
  12. Ofcom Regulation (922)
  13. Wireless Internet (917)
  14. 4G (916)
  15. Virgin Media (867)
  16. EE (601)
  17. Sky Broadband (598)
  18. TalkTalk (583)
  19. Vodafone (530)
  20. 3G (416)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact