EE’s Broadband Smart TV Service Gains Sky’s NOW TV Content

Customers of EE’s recently launched TV (IPTV) service, which is best taken alongside their fixed line broadband and phone bundles, may be pleased to know that Sky’s popular online TV streaming product NOW TV has been added to the content roster alongside all the usual catch-up TV and Freeview channels.

The EE TV Smart Box is free for new and existing EE mobile customers who also subscribe to EE’s broadband plans from £9.95 a month or more. Meanwhile the NOW TV content will go live on EE’s platform from tomorrow 12th March 2015.

Pippa Dunn, Chief Marketing Officer for EE TV, said:

“We’ve developed the EE TV service so that exciting new content and services can be regularly added to enhance our customers home TV viewing experiences. The NOW TV app is a great addition to our current content line up – providing customers with opportunities to watch some of the world’s most popular TV series, live sports action and international movie blockbusters.”

As ever EE’s TV customers will only gain access to NOW TV if they subscribe to its content.

NOW TV Options

· Entertainment Month Pass (£6.99) – a month’s access to over 250 box sets (such as Mad Men, Moone Boy and Downton Abbey) and 13 additional pay TV channels including Sky Atlantic, Sky 1, Sky Living and MTV. Catch the latest must see TV such as Critical (Sky 1) Fortitude (Sky Atlantic), and I Live With Models (Comedy Central).

· Sky Sports Day Pass (£6.99) / Sky Sports Week Pass (£10.99) – the biggest matches and events live on all 7 Sky Sports channels, including the ICC Cricket World Cup, US Open Golf and Barclays Premier League Football.

· Sky Movies Month Pass (£9.99) – a month’s access to over 1000 movies on demand with up to 16 premiere movies a month, and 11 Sky Movies channels. Disney’s ‘Frozen’ and ‘Maleficent’, Oscar-winning ‘The Grand Budapest Hotel’ and Marvel’s ‘Captain America: The Winter Soldier’ are already available with the likes of ‘How to Train Your Dragon 2’ and ‘Guardians of the Galaxy’ due out this month.

One potential pitfall in all this is that BT has already signalled that their move to acquire EE, if approved by the competition authorities in the coming months, may result in the demise of EE’s TV solution (otherwise it would be competing with BT’s own YouView based solution). But as yet there is no change and EE TV would still have to support their existing its contracts.